Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at scale Mediaocean, the mission-critical platform for omnichannel advertising, today…
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Publicis Sapient clients can now experience seamless digital transformations while increasing scalability and agility through composable commerce Proven success with implementations with prominent brands including Bang &…
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Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campaigns Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across…
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Carrefour Group and Publicis Groupe announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America. Retail Media is the fastest-growing channel for media spend,…
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New Initiatives Will Bring Web 3.0 to Legacy Companies Publicis Sapient, a digital business transformation company, announced its partnership with Portion, the premier online art marketplace connecting artists and collectors through…
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Disrupters kick off ad campaign that transforms viewer experience Mondelēz International, the multinational advertising agency Publicis, and Digitas Vietnam have partnered with visionary Artificial Intelligence startup D-ID to transform…
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Epsilon and Publicis Sapient continue to transform the way brands reach and engage consumers through personalized digital experiences, today announcing the integration of Epsilon’s industry-leading CORE ID with Salesforce Customer Data…
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Publicis Groupe is Top Ranked in Current Offering Category; Only Provider with Highest Possible Score in Data Services criterion Publicis Groupe and Epsilon (as a part of Publicis Groupe) are the only family of…
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Leo Burnett Chicago is thrilled to announce that storied creative leader, Britt Nolan, will return to the agency as President and Chief Creative Officer in the fall of 2021. In this role, he will champion Leo Burnett's undeniable brand…
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Study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and…
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Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis…
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Global partnership will serve Fortune 500 companies looking to innovate their business models VTEX, the world’s first and only fully-integrated commerce platform with native marketplace and order management capabilities, announced it has…
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In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with…
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Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers.…
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Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13…
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Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13…
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BlueOcean makes it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence  BlueOcean launches out of stealth after two years in development to provide AI-driven brand audits for just…
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Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital…
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Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid…
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Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent,…
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