Banner Before Header

HEROW and Intercom Partner to Integrate Location Intelligence and Deeper User Context Within Intercom’s Business Messaging Platform

HEROW is the first location service provider to integrate with Intercom, allowing businesses to enrich customer intelligence with location behaviors HEROW, a location intelligence and contextual platform for mobile applications, announces its partnership with Intercom, the business messaging platform that offers the only customizable messaging suite that drives growth at every stage of the customer lifecycle. HEROW’s app is now available in the Intercom App Store, which offers apps and integrations to acquire, engage and…

Moving Walls Partners with Nigeria’s Leading Adtech Company; Launches Location Intelligence Platform to Transform Offline Media…

Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria to launch the region's first location intelligence powered planning and buying solution for offline media. From Left - Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd. The strategic partnership launched via an industry…

Blis Is the First Global Location Intelligence Company to Offer Independent Location Data Verification by Location Sciences

Blis and Location Sciences Announce Alliance to Drive Data Verification and Transparency in the Advertising Industry Blis, the global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences. Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the…

Experian Makes Strategic Investment In PlaceIQ’s Location Intelligence Products and Capabilities

PlaceIQ's Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian's Marketing Division PlaceIQ, the company building a new model of consumer behavior with location data, announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its…

Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration

‘Tactical Edge Vehicle’ Combines GIS, Artificial Intelligence, and Augmented Reality for Field Missions Esri, the global leader in location intelligence, announced that Microsoft’s Tactical Edge Platform will use Esri’s ArcGIS Enterprise to give its Microsoft Azure and Azure Cognitive Services a geographic context through Esri’s advanced mapping and spatial analytics technology. The platform is intended to demonstrate to defense and intelligence professionals how they can utilize connecting field sensor data and cloud…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

Location Intelligence Meets Decision Technology: SiteZeus Leads Shift into New Prescriptive-Led Growth Era

SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG). So, what is PLG? Simply put, PLG is prescribing location-based decisions to unique brands with the use of A.I and machine learning. Prescriptive-Led Growth represents a seismic shift in bringing science to the often-complex…

HERE and Blis Partner to Enrich Insights and Data Through Location Intelligence

HERE Technologies, a global leader in mapping and location platform services, and Blis, a global pioneer in advanced location data technology, announced a partnership that will enhance Blis’ audience ability to deliver premium, accurate and scalable points of interest (POIs) across all of its location-targeting insight capabilities and tools. HERE Places, the company’s global database of places, will enhance Blis’ robust POI database, which maps verified GPS data to real-world locations. With access to more than 1 billion…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

GeoSpock Unveils an Industry-First Location Intelligence as a Service (LIaaS)

GeoSpock Product Showcase Is Used to Explore the Potential of Smart City Development, Online Advertising and Mobility Through Location Intelligence (LI) Analytics Functionality  GeoSpock® has announced the launch of its Location Intelligence as a Service (LlaaS) Product Showcase. Currently, GeoSpock delivers analytics, builds insight, and enables predictions across space and time. Read More: How is The Location Data Landscape Shaping Up in 2018? Demonstrating a variety of real-world scenarios, the Product Showcase…

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO's Platform Make User Adoption Easier Than Ever In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges. Currently, CARTO's Location Intelligence platform turns location data into…

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location intelligence platform, CARTO, has unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges. Recommended Read: …

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

CARTO Survey Shows Businesses View Location Intelligence as Critical to Success

Location Intelligence Will Rise In Importance Over Next Three Years As Organizations Realize The Full Potential And Emerging Applications Of The Technology CARTO, a leader in location intelligence, announced the findings of its “State of Location Intelligence” survey, which polled more than 200 respondents at midsize to large enterprises about their current and future plans to implement location intelligence. The study found that while the knowledge and collection of location data is widespread across organizations, many…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Kaizo Raises $3 Million to Accelerate Customer Support Productivity Leveraging Gamification and Artificial Intelligence for Agents Worldwide

Led by Gradient Ventures (Google's AI fund) and Partech; Christoph Auer-Welsbach, former Partner at IBM Ventures, Joins as Co-Founder Dutch startup Kaizo, formerly known as Ticketless, announces a $3 million seed round led by Gradient Ventures, Google's AI-focused venture fund, and Partech, with participation from several angel investors. Entrepreneur and investor Christoph Auer-Welsbach, former partner at IBM Ventures, also joins Kaizo as a co-founder. Kaizo was started in 2018 by Dominik Blattner, an entrepreneur with…

Informatica Launches New Intelligence and Automation Innovations Across the Intelligent Data Platform

New Innovations Designed to Accelerate Customer Initiatives Across Cloud Data Warehousing and Data Lakes, Master Data Management, and Data Governance and Privacy Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE  engine, with the industry's most advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, drive better customer experiences, and properly govern…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…