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8×8 Adds Advanced Contact Center Capabilities with Google Cloud Contact Center AI Integration

8x8 Cloud-Based Contact Center Solution Together with Google Cloud Contact Center AI Provides Customers New Capabilities for Improved Engagement 8x8, Inc., a leading communications provider of cloud voice, video, chat and contact center solutions for over a million users worldwide, announced its integration of 8x8 Contact Center with Google Cloud’s new Contact Center AI, a solution that combines multiple AI products to improve the customer service experience, as well as the productivity of contact centers. @8x8 announces…

Survey Shows Disjointed Communications Technologies Fail Customers

New Research from RingCentral Reveals Customer Service Expectations Are Not Being Met; Disjointed Communications Technologies Impact Customer Satisfaction and the Bottom Line RingCentral UK Ltd., a leading provider of global enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., released a new report entitled Overcoming the Digital Disconnect: How Disjointed Communications Technologies Are Letting Customers Down – and How to Solve it. Based on a global survey of…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…

Calix Marketing Cloud Adds Machine Learning Capabilities for Behavioral Analytics-Based Churn Prediction

New Capability Leverages Advanced Analytics to Identify At-Risk Subscribers, Helping Communications Service Providers of All Sizes Reduce Churn and Improve Profitability Calix, Inc. announced a new machine learning capability in the latest release of Calix Marketing Cloud (CMC) to reduce subscriber churn. The new churn prediction dashboard, with algorithms that learn and improve over time, allows Communication Service Providers (CSPs) to shift from simply gathering data to acting with foresight. The new churn prediction…

Synacor’s Zimbra X Platform is Now Powered by Oracle Cloud and Available in the Oracle Cloud Marketplace

Zimbra’s Email and Collaboration Platform Available to Oracle Cloud Customers to Help Increase Subscriber Engagement, Retention and Loyalty Synacor Inc., a Gold level member of Oracle PartnerNetwork (OPN), announced Zimbra X, Synacor’s cloud-focused email and collaboration platform, has achieved Powered By Oracle Cloud status and is now available in the Oracle Cloud Marketplace. “We are excited to collaborate with Oracle to simplify Zimbra X deployment, and also to significantly extend our reach to new potential…

Certona Releases Updated Salesforce Commerce Cloud Integration

Certona, the leader in real-time, AI-driven omnichannel personalization for the world’s largest B2C and B2B brands and retailers, announced an upgraded integration is available in the Salesforce Commerce Cloud Partner Marketplace. Certona Releases Updated Salesforce Commerce Cloud Integration “Certona is proud to leverage over 15 years of expertise and best practices to create unique omnichannel experiences for our joint clients,” said Meyar Sheik, Certona CEO and Co-founder. “By blending Certona’s cutting-edge…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

Online Auction Platform Catawiki Drives Hyper-Personalization with Selligent Marketing Cloud

Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able to promote its weekly 50,000 new products to the most relevant customers, on the right channel, to drive engagement and conversion. Catawiki chose Selligent Marketing Cloud because they were seeking a partner with a flexible data architecture that was extensible and could consolidate…

Rakuten Selects VIAVI To Validate World’s First End-to-End Cloud-Native Mobile Network

TM500 Is the De Facto Standard for Lab Validation of Mobile Network Performance as Experienced by End Users Viavi Solutions Inc. announced that Rakuten, Inc., one of the world’s leading internet services companies and soon to be the newest mobile network operator in Japan, has selected the VIAVI TM500 system to support the rapid deployment of a nationwide, end-to-end cloud-native mobile network. Rakuten offers e-commerce, fintech, digital content and communications services to over one billion members worldwide. The…

RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

UJET Reveals Top Mobile, Cloud and Web Customer Service Predictions for 2019

UJET’s Founder and CEO Anand Janefalkar has revealed his top customer service predictions for 2019.  Exceptional customer support will mean fast access to personalized, efficient, omnichannel service by phone, live chat and mobile app. Empowering more efficient interactions by enabling end users to verify their identity and share photos, screenshots and texts with support agents using a smartphone and providing contact center managers the visibility and flexibility to optimize operations in real time are an imperative.…

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry…

Bright Pattern Announces Partnership with VION Consulting to Help Contact Centers Redefine Global Customer Communications

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Partners with VION Consulting to Provide Innovative Customer Support Technology Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with VION Consulting, a global provider of communication and customer experience management solutions in Singapore, Malaysia, India and the Philippines. Bright Pattern Contact Center Software will help VION Consulting provide the most innovative and effortless…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

Shortly After Refocusing 100% on its True Cloud CMS, Agility Kicks Off Aggressive Growth Strategy Across North America

Agility Sets Sights on Disrupting the CMS Market with Vancouver Office, Increased Sales Force, and new Leadership Roles Agility is entering into a new phase of growth and expansion in a quest to dominate the mid-market CMS industry. With an increase in their office footprint, new sales staff, and a boost to their internal leadership, they are eager to bring their True-Cloud CMS Platform to more people than ever. Agility moved their Headquarters earlier this year to their Toronto location at 240 Richmond Street, and…

ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce…

OpenText Brings Enterprise-Grade Customer Communications Management to Salesforce AppExchange, the World’s Leading Enterprise Apps…

Companies Can Now Streamline Customer Communication Management with OpenText Exstream on Salesforce AppExchange OpenText, a global leader in Enterprise Information Management (EIM), announced that OpenText Exstream for Salesforce is now available on Salesforce AppExchange, offering users a powerful solution for personalized, consistent customer communications management. "Customers demand personalized, authentic, and creative interactions with the brands they love. Delivering engaging experiences is a key competitive…