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Introducing Xandr Invest

New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching…

Destination XL Group Selects Infor to Optimize Customer Engagement

Leading Men's Apparel Brand Set to Modernize Customer Journey with Infor Infor, a global leader in business cloud software specialized by industry, today announced that Destination XL Group (DXLG), the industry's leader in men's big and tall apparel, has decided to partner with Infor to grow market share and top line sales, improve customer segmentation and drive state-of-the-art marketing activities. DXLG we will be working alongside with Three Deep Marketing, an Infor Alliance Partner, to leverage Infor's rich breadth of…

Cvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired DoubleDutch, one of the unique leaders in the mobile event app industry based in San Francisco. The acquisition of DoubleDutch highlights Cvent’s investment in the mobile technology space and will complement and grow the company’s signature mobile event app and onsite solution capabilities. Mobile event apps are an integral part of the attendee experience, facilitating – and capturing – engagement that leads…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

Verve Reaffirms Commitment To Fraud-Free Media With Pixalate Partnership And TAG Recertification

Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's MRC-accredited invalid traffic detection solutions across the full expanse of the Verve Velocity platform. The new partnership with Pixalate coincides with Verve's recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of…

Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Platform Integrates Every Path and Process Required to Manage and Move Creative at the Speed of Technology Extreme Reach (ER) officially announced the launch of AdBridgef, a creative asset workflow platform designed to automatically prepare and seamlessly connect all creative with any media placement across today's complex landscape—and position marketers to capitalize on the expanding storytelling opportunities ahead. AdBridge is the only solution that integrates asset preparation, TV delivery, video ad serving,…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify

Tell us about your role and the team/technology you handle at DoubleVerify. I am the SVP of Measurement Products and GM of our Israeli R&D center. I lead a team of over 20 product managers and analysts working on measurement solutions in the areas of Fraud, Brand Safety, and Viewability/Engagement, which are used by DoubleVerify clients and partners to authenticate the value of media. I also oversee our Fraud Lab, which is dedicated to identifying new types of fraud in the ecosystem — across buying platforms and…

MarTech Roundup: Latest News, Insights, Funding and Salesforce Updates

The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding, Sales Engagement, Sales Automation Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner's…

TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibility to help our clients understand their data and how it impacts results. Ultimately, we’re helping clients achieve transformative growth through television. We’ve heavily invested in an abundance of groundbreaking technology over the years, creating our own proprietary platforms that are second to none. And we’ve strategically partnered with outside parties to…

Stingray Selects Triton Digital for Digital Audio Monetization

Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both…

DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales

DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. "Dave will apply his insights into the rapidly changing media landscape to further Sling's leadership in advertising innovation as the lines between digital and TV continue to blur," said Kevin Arrix, senior vice president of DISH Media. "Dave will bring exceptional leadership and guidance to both Sling TV and DISH Media." In his new role, Antonelli will manage Sling TV client services, direct and…

MultiView Joins The Stagwell Group

Company Adds Critical B2B Digital Marketing Offering to the Portfolio The Stagwell Group announced its affiliate has acquired B2B digital marketer MultiView Inc. MultiView is Stagwell's first significant investment in the growing B2B digital marketing space. With over 400 employees across the US and Canada, MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView's B2B programmatic buying and targeting platforms have launched over 1 million B2B…

ITV to Launch New Addressable Advertising Platform

ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories

New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment  DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, announced the launch of its expanded mobile app brand safety solution – augmenting quality coverage within this high-priority channel. “DV innovated mobile app brand safety in 2017, and has continued to build our coverage within this important channel,” said Matt McLaughlin, COO of DoubleVerify. “DV’s expanded solution lets…

Adtech Startup Scibids Opens APAC Headquarters in Singapore

Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office. This follows the Company’s successful SGD 3.3 million (€2.2 million) Series A funding last September. Rahul Vasudev, former Managing Director of MediaMath (Asia Pacific) and the APAC Head of Digital at MediaCom, will head Scibid’s APAC expansion. Based in Paris, Scibids has developed…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

Agari Now Available on the FedRAMP Marketplace

Agari Leads Federal Adoption of DMARC & BOD 18-01 Compliance Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced that Agari Brand Protection is now “In Process” on the FedRAMP marketplace, a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. As of February 18, 2019, Agari already protects the majority of all executive branch federal domains that use a DMARC service to achieve…