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Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units. Lumentus, a full-service integrated digital communications agency that helps clients build…

SRAX Acquires OpenDSP’s Demand-Side Platform

Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies. "OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX…

Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform

Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

Video Creation for Dummies

First, gather your assets. You need to gather the images and video clips you want to use in your video. With Wochit’s enormous asset library, this takes mere moments. Once you’re logged in, simply type a search term into the “Media Search” box. You’ll see the video and still assets all available for your use. If you don’t see what you need, try toggling to “Creative Media” to find even more stock footage. Whether you’re covering the news of the day or creating an evergreen piece, there are a huge amount of assets to…

TechBytes with Jonathan Epstein, Senior Vice President, International, Sentient Technologies

Jonathan Epstein Senior Vice President, Sentient Technologies Last month, Sentient entered into an exclusive business agreement with Rakuten Marketing to bring Sentient Ascend to the Japanese market. We spoke to Jonathan Epstein, Senior Vice President, International, Sentient Technologies to understand how Sentient ASCEND and AWARE personalize marketing campaigns and optimization.MTS: Tell us about your role at Sentient and how you got here? Jonathan Epstein: I’m currently senior vice president, international, for…

Tech Bytes with Kumaran Sambandam, VP Mobfox Exchange

Kumaran Sambandam VP Mobfox Exchange Advertisers are increasingly relying on mobile monetization platforms for flexibility over existing ad inventory. Mobfox, the leading mediation platform, caters to 175+ DSPs across the globe, bringing full transparency and ad inventory optimization at ease. We spoke to Kumaran Sambandam, VP, Mobfox Exchange to understand the complex aspects of personalized ads, targeting and how Mobfox deploys AI in improving video advertising and viewability.MTS: Tell us about your role at Mobfox?…

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern-day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service. As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster,…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…

Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers

Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The…

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate…

BrightEdge Research Reports The Gap Between Mobile and Traditional Desktop Search Widening

New Brightedge Data Shows Dramatic Differences In Mobile And Desktop Search Results And The Divergence Of The Desktop And Mobile Content Experience New data released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that mobile website traffic is outpacing traditional desktop traffic with mobile searches on Google now representing 57% of all search traffic. In addition, the research also indicates a significant shift to a new mobile-first index. Read Also: Interview with Kevin…

Choozle Releases Creative Asset Library for Programmatic Advertising

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset. Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit…

Rocket Fuel Finds That Shoppers’ Habits Change Weekly, Creating Further Challenges for Retailers

Brands Must Make Real-Time Decisions, Using Their Own Data, In Order To Serve  Consumers Effectively More than half (55%) of regular online shoppers change their purchasing habits at least once a week according to new survey released today by Rocket Fuel, the leading Predictive Marketing platform provider. This presents a significant challenge for brands that advertize online, as they are already operating in a market where their audience is fragmented and consumer attention is scarce. Rocket Fuel recently announced…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Taboola Joins Forces with Getty Images to Make Creative Testing Easier for Marketers

Marketers Gain Instant Access To Diverse,High-Quality Creative During The Ad Creation Process For Easy Ad Optimization Taboola, the leading discovery platform for marketers and publishers, has announced a new partnership with Getty Images. The partnership would allow Taboola to leverage Getty’s world class library for high-quality, impactful images for their content discovery campaigns. The service is available to all Taboola users at no additional cost. Recommended Read: Interview with Adam Singolda, Founder &…