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CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…

M Science’s TickerTags Dashboard and API Access Gives the Power of Digital Ecosystem Data Analytics to Clients

TickerTags Puts Data-Driven Research Analytics in the Hands of Clients and Provides Unparalleled Flexibility to Derive Investment Insights M Science, the leader in data-driven research and analytics, announced the launch of the TickerTags web-based analytics platform. The platform, which consists of a dashboard and two API services, allows clients to perform proprietary research and analysis, providing unprecedented access to analytics that will greatly inform their ability to make investment decisions. “The insights…

3 Ways Analytics Tools Drive CX Transformation

Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information gathered, thus giving contact center agents and bots more background and context on each individual customer they are servicing. In addition, analytics plays a significant role in increasing…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Outlier Raises $6 Million Series A Funding To Kill The Enterprise Analytics Dashboard

Company Hires Key Sales and Marketing Executives to Fuel Continued Growth Outlier, the leader in automated business analysis, is announcing the close of its Series A financing. The company has raised $6.2 Million led by Ridge Ventures (formerly IDG Ventures USA) and including 11.2 Capital, with participation from existing investors First Round Capital, Homebrew, Susa Ventures and SV Angel. As part of the round, Ridge Ventures Co-Founder and Managing Director Alex Rosen and Homebrew Partner Satya Patel will be joining the…

Shareablee Adds Instagram Performance Analytics for Stories and Video

Shareablee's Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Fractal Analytics Hosts Inaugural ai.now Conference to Help Fortune 500s Realize the Value of Artificial Intelligence

Attendees from a Wide-Range of Industries Will Learn How to Unlock and Accelerate Business Opportunities Through AI Fractal Analytics, a global leader in AI solutions that power human decision-making in Fortune 500 companies,  announced the launch of ai.now, a brand new conference focused on how Fortune 500 businesses can better leverage artificial intelligence for their organizations. The half-day event, which includes a number of sessions and roundtable discussions, will take place on Wednesday, July 18, 2018 at the One…

MapR Unveils Major Data Platform Update for AI and Analytics

Leading Platform Lowers TCO and Integrates Storage and Security Across On-Premises, Edge and Cloud Deployments MapR Technologies, Inc., the industry’s leading data platform for AI and Analytics, announced a series of breakthrough MapR Data Platform advances to speed the operational impact of automated analytics, improve the productivity of developers and data scientists, lower TCO, and streamline security and storage across on-premises data centers, clouds and edge deployments. .@MapR Unveils Major Platform Update for…

Quantzig’s Telecom Industry Client Minimized the Wastage of Marketing Dollars With Analytics

The Marketing Analytics Solution by Quantzig Helped the Client to Measure Marketing ROI Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics study on the telecom industry. A telecom service provider wanted to measure, analyze, and manage marketing performance to optimize ROI. According to the experts at Quantzig, “Telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.” Also Read:…

TechBytes with Erin Murphy, Analytics Manager, Marchex

Erin Murphy Analytics Manager, Marchex Call analytics for sales is a powerful tool from a modern context. For companies looking to automate their sales cycle, call analytics and tracking could vastly improve how their sales reps engage with the customers and close more deals. We spoke to Erin Murphy, Analytics Manager at Marchex, to understand how the automotive and travel industries have embraced this emerging technology.Tell us about your role at Marchex and the team/technology you handle. I’m a Data Analytics…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

Invoca Named a Strong Performer in AI-Fueled Speech Analytics Providers Report by Independent Research Firm

Invoca Earned a Differentiated Rating in the Real-Time Speech Analytics, Business Insights, and Product Roadmap Criteria Invoca, the call intelligence company, announced that Forrester Research identified the company as a strong performer in The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018 report. The report reveals that AI is broadening the number of non-traditional use cases for speech analytics, including marketing optimization, emotion or effort detection, or real-time conversation guidance.…

SAS Named As A Leader in AI-based Text Analytics By Independent Research Firm

SAS Earned Top Marks in the Forrester Report in Many Sub-Categories Finding insights in unstructured data befuddles many organizations, but overcoming the challenge is possible with next-generation analytics tools powered by artificial intelligence. SAS' best-in-class analytics help businesses uncover these opportunities, and SAS has been named a Leader in The Forrester Wave: AI-Based Text Analytics Platforms, Q2 2018. The report also noted SAS' "comprehensive" visual user interface. "Text analytics can…

Wrench.AI Launches Suite of Enterprise-Level Artificial Intelligence and Data Analytics Products

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater Efficiencies and Avoiding Disruption Wrench.AI , announced that its proprietary artificial intelligence platform has officially launched and is now open to enterprise and client-driven organizations world-wide. The launch comes on the heels of a tremendous response from the market during the pre-launch phase of the platform. With features uniquely designed with the B2B…

Sisense Eureka! Brought Together Hundreds of Analytics & AI Innovators to Discuss the Future of Business Intelligence

Sisense Also Announced a Virtual Data Scientist Bot That Allows Anyone in a Simple Drag and Drop to Run AI on Her/His Data Sisense, disrupting the BI market by simplifying business analytics for complex data, recently announced the successful conclusion of Eureka!, its sold-out, invitation-only, global client event in New York City June 12 through June 13, 2018. Eureka! was an impactful two-day event where hundreds of senior business leaders and analytics professionals came together to learn and share innovative best…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…