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TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Meltwater Acquires DataSift to Strengthen Its AI-Driven Analytics Offering

DataSift Is a Privacy-By-Design Social Data Platform  A Martech RADAR 150 company, Meltwater, has announced its acquisition of DataSift, a privacy-by-design data and analytics platform. DataSift extracts real-time insights from social and online data sources while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. DataSift is the leader in Human Data…

Fractal Analytics Humanizes AI: Acquires Behavioral Architecture Firm Final Mile

Global Leader in Human-Centered AI Adds the 'Nudge' Theory to Its Toolkit Fractal Analytics, the global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, announced the acquisition of Final Mile. Final Mile is a pioneer in driving behavior change, integrating cognitive neuroscience, behavioral economics and design to solve critical business and developmental sector challenges. "While artificial intelligence is becoming an integral part of products and services we…

DCMN Releases DC Analytics, TV Attribution Technology to Public

DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free Performance TV pioneer DCMN has released its attribution technology DC Analytics to the public, offering the tool free to use and making the company's expertise in ROI-driven TV campaigns available online. Combining the latest in attribution technology with DCMN's hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimize their TV campaigns with a focus on ROI. It works by correlating spot data…

Outfit7 Deploys Anodot’s AI-Powered Analytics to Ensure Optimal Experience for 350 Million Users

Outfit7 Deployed Anodot to Ensure, Best User Experience by Closely Monitoring and Rapidly Identifying Potential App Performance Pitfalls Before They Affect Users. Anodot, the AI-powered analytics company, announced its partnership with Outfit7 Limited, the world's fastest-growing multinational family entertainment company. Outfit7 deployed Anodot to help ensure the best user experience for its 348 million active monthly users by closely monitoring and rapidly identifying potential app performance pitfalls before…

Voci Closes $8 Million Series B Funding to Fuel Rapid Growth in Voice of the Customer and Compliance Analytics

Voci, Turns the Biggest and Least Accessible Customer Data into Actionable Insights for All Departments and Enterprises Voci, the leading provider of enterprise speech-to-text transcription and analytics, announced the close of its $8M Series B Round. The Series B round was led by Grotech Ventures (Grotech) and Harbert Growth Partners (Harbert). Voci plans to use this capital to accelerate sales and marketing while continuing its focus on delivering best-in-class technology for businesses seeking insights from their…

FleishmanHillard Hires Matt Groch to Lead Development of Global Data Analytics Capability

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch's hire represents the agency's commitment to the expansion and growth of its research and analytics practice. "Matt brings a unique set of…

Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

Anodot and AWS Will Discuss Complexities and Best Practices for Creating a Real-Time Machine Learning-Based Data Analysis Pipeline with Kinesis Anodot, the AI-powered analytics company, will exhibit and demonstrate its unique AI analytics solutions at the O'Reilly's Strata Data Conference in San Jose, CA on March 6-8. Additionally, its Co-Founder and Chief Data Scientist, Ira Cohen, will speak alongside Amazon Web Service's Solution Architect and Principal Business Development Manager, Roy Ben-Alta at its session on…

Salesforce Einstein Analytics Unveils Conversational Queries to Simplify Data

Using Salesforce Einstein Analytics' Conversational Queries, Users Can Ask Questions to Derive Actionable Insights and Determine How Their Sales Efforts Churn Results According to a recent blog from Salesforce, the company has expanded the capabilities of their AI-powered Einstein Analytics platform with a complete set of analytics and data-based insights. Salesforce Einstein Analytics now features a totally new capability, branded as Conversational Queries. With Conversational Queries, users can derive more accurate…

Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…

Dynamic Yield Introduces Automatic Personalization with Predictive Targeting

Continuously Self-Learning Algorithm Uncovers High-Value Personalization Opportunities Dynamic Yield, the first personalization technology stack, announced the launch of its AI-driven solution for automated personalization: Predictive Targeting. Dynamic Yield’s Predictive Targeting runs in the background of every experience created with Dynamic Yield, analyzing the performance of each campaign in real time and identifying opportunities to serve more relevant content to select audience segments. Once Predictive…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

ExtremeLocation Empowers Retailers with Contextual Analytics to Engage In-Store Guests

Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. introduced ExtremeLocation, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via…

ClickFox and Barclays Renew their Strategic Partnership on Customer Journey Analytics

The Partnership Renewal Allows Barclays To Expand Its Enterprise-Wide Customer Journey Analytics Software Solution, Putting Customer Experience Central To Their Strategy And Day-To-Day Business Decisions ClickFox, Inc announces the contract renewal with Barclays UK for its Customer Journey Analytics platform, entering into a fifth year for the partnership of the two companies. The partnership renewal allows Barclays to expand its enterprise-wide customer journey analytics software solution, putting customer experience…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…