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Adobe Named a Leader in Customer Analytics by Independent Research Firm

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it was recognized as a Leader in “The Forrester Wave: Customer Analytics Solutions, Q2 2018” report by Forrester Research, Inc. Adobe received the highest scores possible in the product vision, product roadmap, performance, partner ecosystem, action, customer analytics solution revenue and number of customers criteria. Adobe is one of three leaders in the report, based on evaluations…

Versium Surpasses 1 Billion Monthly Records Scored with its AI Predictive Targeting Engine

Expanding Proprietary LifeData to 1.5 Trillion Attributes Hones Targeting Predictability Versium, a market-leading predictive analytics company, announced a major milestone in the usage of the company's automated AI predictive targeting engine. Versium has eclipsed 1 Billion prospect records scored per month, helping companies significantly increase sales and marketing efficiencies by leveraging machine learning technologies. In addition, the company's proprietary LifeData warehouse that powers its AI engine now…

Two Worlds Converge: Predictive and AI Capabilities of 6sense + ZenIQ’s ABM and Sales Orchestration Smartplays

6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Because Forrester's evaluation was conducted before 6sense's recent acquisition of ZenIQ, Forrester states in the report: "6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined entity." So what does it mean for 6sense now that it is combined with ZenIQ?…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Analytics Ventures Launches New AI Venture Dynam.AI

Dynam.AI Taps Time-Series Data to Create AI Models Tailored for Customers Analytics Ventures, a fund dedicated to creating and building venture companies that harness the power of artificial intelligence (AI), publicly recently unveiled Dynam.AI, a company focused on helping organizations of any size, stage or industry maximize the potential of AI. Over the course of 18 months, the Dynam.AI team has built a suite of AI algorithms and tools that can now be adopted by organizations worldwide seeking best-in-class, rapid…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

GoodData Unveils New UI Capabilities to Make Analytics Pervasive

With GoodData Spectrum, Businesses Can Leverage Data and Insights to Support the Complete Range of Business Decisions GoodData, the leader in embedded and distributed analytics, has launched GoodData Spectrum, a suite of user interface (UI) capabilities to deliver the right insights to line-of-business users to support a full gamut of decision-making, from transactional to strategic, all at their point of work. Spectrum fundamentally changes how analytics are used and adopted throughout the organization. Recommended…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most Valuable Business Intelligence Companies in 2018' in its April-May issue. The issue features Altair as the Cover Story. Altair transforms design and decision-making by applying simulation, machine learning and optimization throughout product life cycles. The company's broad portfolio of…

ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has successfully closed $145 million in Series D funding. The funding was oversubscribed with strong participation from both existing as well as new investors. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures, and General Catalyst participated, alongside…

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace. With new Symphony segments, marketers and advertisers can improve their campaign efficacy by understanding consumers based on specific characteristics, interests, propensities and motivations that…

How App Science Will Lead to Better Predictive AI

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…

32 Percent Of Consumers Use Augmented Reality According to a Study by ARtillry Intelligence and Thrive Analytics

ARtillry Intelligence and Thrive Analytics Reveals Who's Using Mobile Augmented Reality Apps, How Often, and in What Categories ARtillry Intelligence, in partnership with Thrive Analytics, released a new Intelligence Briefing: Mobile Augmented Reality (AR) Usage & Consumer Attitudes. Working closely with Thrive Analytics' Virtual Reality Monitor, ARtillry authored survey questions and a narrative report to examine the findings. Highlights include the fact that almost a third (32 percent) of consumers have used…

Lockheed Martin Collaborates with SAS on Cutting-Edge Analytics

Lockheed Martin's Collaboration with SAS Showcases Company's Commitment to Resolving Customer Problems with the aid of Artificial Intelligence and Machine Learning Lockheed Martin is collaborating with analytics leader SAS to deliver innovative, next-generation analytics across the company's F-35, C-130J, and LM-100J programs. Proven capabilities supporting Lockheed Martin programs also serve stakeholders integrating artificial intelligence and enabling digital transformation. Lockheed Martin's collaboration with SAS…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Meltwater Acquires DataSift to Strengthen Its AI-Driven Analytics Offering

DataSift Is a Privacy-By-Design Social Data Platform  A Martech RADAR 150 company, Meltwater, has announced its acquisition of DataSift, a privacy-by-design data and analytics platform. DataSift extracts real-time insights from social and online data sources while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. DataSift is the leader in Human Data…