The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

Socialbakers: Five Social Media Predictions for 2020

Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences,…

iQIYI Intelligence Completes Series A Financing to Accelerate the Forging of VR/AR Ecosystem

Chongqing iQIYI Intelligence Technology Co., Ltd. ("iQIYI Intelligence"), incubated and operated by iQIYI Inc., ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, announced that it has completed RMB 100 million Series A Financing led by Addor Capital and joined by Betrust Capital. The proceeds raised will be used for technological product R&D, application ecosystem development and marketing purposes to further consolidate iQIYI's wealth of contents, technology and user base…

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night. The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of…

HighRadius Expands EMEA Presence, Opens New Office in Amsterdam

Expansion driven by increasing demand throughout the European Market HighRadius Corporation, a fintech enterprise Software-as-a-Service (SaaS) company specializing in automating the order-to-cash and treasury management processes, announced the opening of their Amsterdam office in the Netherlands to accelerate growth in EMEA. In just three years after opening its London office, HighRadius has achieved exceptional customer growth in Europe registering a 400% increase in bookings. The Amsterdam office would continue to fuel…

I-Remit Fortifies Digital Onboarding and User Experience with Jumio’s Identity Verification Technology

Philippines-based remittance provider introduces online solution to accommodate country’s younger and technology-friendly population Jumio, the leading AI-powered trusted identity as a service provider, has partnered with I-Remit to help the largest Filipino-owned non-bank remittance service provider create streamlined digital onboarding and eKYC processes. I-Remit enables local Filipinos and those working abroad to send money in and out of their home country. The Philippines received an equivalent of about 10% of…

eyeo: Surf the Web Without Annoying Ads

Ad blocking will improve your online experience The volume of advertising on the internet continues to increase. Many internet users don't want to be interrupted by advertisements while surfing the net, but rather spend time relaxing. Adblock Plus makes it possible to surf the web without annoying advertising. The extension is installed as a web application in the browser and prevents advertisements from being displayed and downloaded. The internet plays a big role in all areas of life. People read news online, they…

Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have announced an ongoing partnership that aims to modernize the depiction of young people in stock imagery by giving them the tools to authentically depict their peers. Founded in 2013, Adolescent Content is a global Gen Z creative collective, featuring an advertising agency, production studio, media division, digital platform and original content studio focused on reaching young…

Ampverse Expands Team to Help Brands Unlock Gaming and Esports Opportunities in Southeast Asia

Ampverse appoints Jenny Hall as Director of Sales & Brand Partnerships, and Suttathep Makmee as Head of Sales for Thailand Gaming and esports media company, Ampverse, has appointed Jenny Hall and Sutthathep Makmee in two newly created roles in response to the company’s continued growth across Southeast Asia. Since launching in August this year, Ampverse has already worked with over 25 advertisers and has worked with brands including Samsung, Garnier Men, EA entertainment, Shell, DTAC and Tesco Lotus. As a result…

Landocs Group Expands to Acquiring Established Mobile Apps

Landocs, a leading Private Equity group specializing in acquiring and managing digital assets, announced its plans to expand its current acquisition strategy to include established Mobile Apps market. The new division is expected to leverage the know-how, professional team, unique tools and Intellectual property gained from past & current activities into the apps market. Marketing Technology News: Bloomreach Announces brX Implementation Accelerator for B2B Commerce The market revenue in the Apps segment amounts…

M-Files Ground Link Connects Salesforce to Documents in On-Premises SharePoint Libraries

Seamless Access to On-Premises Document Libraries in SharePoint Makes Salesforce Adoption Easier, Avoids Migrations and Enforces Information Governance M-Files Corporation, the intelligent information management company, unveiled a unique solution that integrates Salesforce with on-premises repositories and systems like SharePoint. The new integration is based on the M-Files Ground Link technology which provides a secure and easy way to connect cloud-based systems and repositories with on-premises documents and data.…

ZoomInfo Acquires Seattle-Area Startup Komiko to Further Automate Go-To-Market Success

Market-Leading B2B, AI-Powered Data Platform Integrates Tools to Make GTM Intelligence Even More Actionable With Release of ZoomInfo InboxAI ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the acquisition of Seattle-area based technology startup Komiko, whose technology will integrate into the ZoomInfo Powered by DiscoverOrg platform. Designed to accelerate the sales pipeline with valuable analytics, Komiko’s AI-powered CRM automation, playbooks, and predictive analytics will be…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019

The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with start-ups to better serve their customers. Against this backdrop, the banking and payments sector led the disruptive tech partnership landscape between 2016 and 2019, according to GlobalData, a leading data and analytics company. GlobalData’s Disruptor Database, which analyzes and showcases technology partnership activity across companies and sectors, reveals that driven by artificial…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

New IDC Spending Guide Sees Consumer Spending on Technology Reaching $1.69 Trillion in 2019

Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018. According to the latest Worldwide Semiannual Connected Consumer Spending Guide from International Data Corporation (IDC), consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period, reaching $2.06 trillion in 2023 with a five-year compound annual growth rate (CAGR) of 5.1%. Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of…

The Wild for Autodesk’s BIM 360® Allows AEC Teams to Collaborate on BIM Content in VR/AR from Anywhere

VR/AR collaboration platform The Wild released an integration with Autodesk BIM 360®, which will allow architecture, engineering, and construction (AEC) teams to collaborate on their BIM 360-hosted models, in an immersive virtual or augmented reality workspace. Working in disparate solutions, AEC teams often lose valuable time. With The Wild's BIM 360 integration, teams can meet in an immersive environment and provide spatial context for their stakeholders, helping them move from design to construction more efficiently.…