MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

New IDC Spending Guide Sees Consumer Spending on Technology Reaching $1.69 Trillion in 2019

Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of 5.3% over 2018. According to the latest Worldwide Semiannual Connected Consumer Spending Guide from International Data Corporation (IDC), consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period, reaching $2.06 trillion in 2023 with a five-year compound annual growth rate (CAGR) of 5.1%. Consumer spending on technology is forecast to reach $1.69 trillion in 2019, an increase of…

The Wild for Autodesk’s BIM 360® Allows AEC Teams to Collaborate on BIM Content in VR/AR from Anywhere

VR/AR collaboration platform The Wild released an integration with Autodesk BIM 360®, which will allow architecture, engineering, and construction (AEC) teams to collaborate on their BIM 360-hosted models, in an immersive virtual or augmented reality workspace. Working in disparate solutions, AEC teams often lose valuable time. With The Wild's BIM 360 integration, teams can meet in an immersive environment and provide spatial context for their stakeholders, helping them move from design to construction more efficiently.…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

HumanEyes Technologies Announces Acquisition of HowToCreateVR.com

Leading community and repository of tutorials, podcasts, and webinars for Virtual Reality developers and content creators will continue to evangelize, grow and stimulate industry expansion HumanEyes Technologies, a leading 3D-Virtual Reality holistic solutions developer, announced it has acquired HowToCreateVR.com, one of the world’s leading content repositories for Virtual Reality developers and content creators. The acquisition includes the HowToCreateVR.com domain, all associated assets including content and copyrights,…

IMEX19: A Round Up Of The Biggest IMEX Ever

Last week over 14,000 Event and Marketing professionals gathered at Sands Expo in Las Vegas for the ninth annual IMEX America, the biggest event in the meetings industry’s calendar. With a record breaking number of attendees, this year’s exhibition gave professionals from around the globe the opportunity to explore trends and advancements that are impacting event services. IMEX19’s session talking points focused on four central themes: imagination, event tech, experiential, and sustainability. So, what were the key…

Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Virtual tools would rule the future. For all those who are high on sci-fi intersecting with the world of commercial gaming, here's a big announcement for you. Facebook is bringing alive its Virtual Reality-focused Gesture Recognition tool. Last week from Oculus Connect conference, the leading technology enabler confirmed building the future of Hand Gesture simulation. This includes mixing powerful computing, AI and VR techniques into their Oculus device. Oculus Link will now bring a truly VR-gaming experience to Quest and a…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor? Throughout my career, I’ve always been intrigued with observing consumer behavior and response to different factors — looking for ways to improve product and customer experiences or pivot Marketing strategy to better meet the needs of customers. I was an English major in college, and a…

Marxent Joins Khronos 3D Commerce Working Group

The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D…

SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages

Connector Now Available for SDL Tridion Sites 9.1 and Bynder Digital Asset Management SDL, a global leader in content creation, translation and delivery, announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences. “While most companies…

MWM Immersive Expands into Video Game Publishing, Rebrands to MWM Interactive

Ethan Stearns Promoted to EVP Content; Alyssa Padia Walles Joins as SVP Publishing MWM Immersive, the interactive entertainment division of MWM, has announced that it has expanded to form a new video game publishing arm and rebranded as MWM Interactive. Ethan Stearns has been promoted to EVP Content and will continue to oversee the creative vision and strategy for MWMi's upcoming slate of titles. Co-lead of the division Alyssa Padia Walles has joined as SVP Publishing, and will oversee distribution and marketing,…

Lifesize 2019 Impact of Video Conferencing Report: More Collaborative Workplace Cultures Have Led to Spike in Video Communication

Survey finds 48% of business professionals use video conferencing more frequently than they did two years ago Lifesize, a global innovator of video collaboration and meeting productivity solutions, released its 2019 Impact of Video Conferencing Report, which examines the explosive growth and shift in perceptions surrounding video communication in our changing modern workplace. Its findings highlight continued trends toward flexible and remote work coupled with video’s effect on the real-time communication preferences of…

Qatar Innovation Week: Celebrating the Value of Future Technologies This November

Go on a 3-Day Networking Spree and Explore Opportunities in AI and 5G Technologies at Qatar Innovation Week That Will Host World Leaders of the Global Tech Space. Reiterating what the CEO of Google, Sundar Pichai had said, “AI may become more profound than fire or electricity.” Artificial Intelligence, in all probabilities, is becoming an economic arsenal for most countries around the world today, including the West Asian country that sits on the Arabian Peninsula. Yes, we’re talking about Qatar, the country with one of…

How to Break Through the Marketing Clutter: Red Paper Plane Launches Enhanced E-Commerce Site with High-Impact Designs

Interactive, Dimensional Print Communications Deliver High ROI Red Paper Plane (RPP), the only resource for design-it-yourself dimensional mail and marketing materials, announces the launch of an enhanced e-commerce website with state-of-the-art products, improved navigation and a streamlined ordering process to bring messaging to life. With a 5 Star Trust Pilot rating, RPP's unique and high-impact formats, featuring video in print brochures, pop-ups and virtual reality viewers, are uniquely effective at helping clients…

5G Adoption Key to Succeeding with AI, IoT and Robotics

5G Adoption Will Drive Success with Emerging Tech, Says Globaldata. It Will Be a Catalyst in Driving the Adoption of AI, IoT, and Robotics Although it’s still early days to truly gauge the immediate impact of 5G technology on businesses, you should all embrace for a shinier future. The role of 5G on the world’s economy would be profound, especially in pushing the adoption rates of emerging technologies — Artificial Intelligence (AI), the Internet of Things (IoT), and Augmented Reality (AR). These emerging techs are…

World’s First Blockchain VR Network Set for Arrival Soon

First-of-its-Kind Network Will Deliver Compelling Blockchain Industry Content to Grow Public Conscience Through the World's Most Engaging, Experiential Visual Medium Live Planet, Inc., creator of advanced media technology infrastructure, announced the forthcoming launch of its Blockchain Virtual Reality (VR) Network (BVRN), the first VR network built specifically for the blockchain industry. The Network will feature in-depth and engaging VR programming from top blockchain industry influencers including Bad Crypto Podcast,…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

Frost & Sullivan: LED Revolution, Smart Technology, and New Business Models Create New Growth Opportunities for Lighting Industry…

Purpose of Lighting to Move Beyond Just Illumination, Pushing the Applications of Lighting to New Territories With growing LED adoption and increasing use of smart solutions, the lighting industry is going through an enormous transformation. This is driving a paradigm shift to the entire lighting industry dynamics, directly impacting the competitive landscape, distribution channels, product offerings, and business models. Strong decline in LED prices along with favorable government mandates are expected to drive the…

The Wild Releases Oculus Quest Support, Opening The Door To Team-Wide VR Collaboration For Architecture and Design

The Wild launched support for Oculus Quest, adding Facebook's newest standalone virtual reality headset to its growing list of supported devices. The Wild is a VR/AR collaboration platform that allows architects and design teams to experience their work together at human scale, in real time, from anywhere in the world. Oculus Quest is the first all-in-one VR headset to hit the enterprise market. With this latest offering from The Wild, immersive collaboration is easier and more accessible than ever. The Wild's mission…