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8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

PPT Solutions Announces Kim Massey as VP of Enterprise Solutions

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, announced the addition of Kim Massey as Vice President of Enterprise Solutions. A seasoned business development and client solutions veteran, her appointment will further bolster the organization's business transformation and consulting capabilities and play a pivotal role in delivering innovative solutions to the company's growing client portfolio. Marketing Technology News: Drift Expands Beyond…

Sam’s Club Partners With Button and Rakuten Advertising

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors

 Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining…

Northern Commerce Acquires Digital Echidna

Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have announced their intent to merge. Through the exploratory phase of their recent strategic partnership, the agencies mutually identified the advantages afforded by a merger after a review of their core values, processes, and service offerings. The intent to become one united agency links the partner organizations' shared mission to create remarkable digital experiences that accelerate client growth. Northern Commerce…

MomentFeed Founder Joins SOCi as it Continues Momentous Growth

Marketing platform pioneers Rob Reed and Afif Khoury join forces to dominate multi-location marketing SOCi, the leading all-in-one platform for "next-level" multi-location marketers, announced that Rob Reed, Founder and former CEO of MomentFeed, joined the company full-time as Strategic Advisor - Enterprise Brands. The news follows SOCi’s impressive growth in Q2 2020 in which the company continued to exceed revenue goals in the midst of one of the worst economic markets in decades. SOCi has also grown the number of…

PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

OpenWeb Introduces Community Feed for Publishers

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

Agent CRM: The New Software For Insurance Agents, Combining 7 Tools Into One

The Branning Group announced a new software package called “Agent CRM”, which was launched to their customers on June 1 and is now being made available nationwide. The software combines seven tools into one: a CRM, email marketing, text message marketing, automations, pipelines for organization, booking appointments and a “power dialer”. It’s already getting positive feedback, with John Wojciak saying, “It’s been a game changer for me!” Alex Branning replied to an inquiry about why they built Agent CRM, and he said “My…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

Josh Richards Joins Social Media App Triller as Part of Executive Team

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

Yext Answers Goes Global with Language Expansion

Originally launched in English, Yext's revolutionary site search product can now be used to deliver official answers in French, German, Italian and Spanish Yext, Inc., the Search Experience Cloud company, announced the expansion of Yext Answers, the company's revolutionary site search product, into four new languages. Businesses and organizations will now be able to deliver official answers on their websites in French, German, Italian, and Spanish. Just as it does in English, Yext Answers applies advanced…

Doomscrolling on Social Media Platforms Through the Infodemic”

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

Blippar Accelerates International Growth With New Senior Leadership Hires

Blippar appoints Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director, to further expand its senior leadership team and accelerate the company’s global growth strategy. Emma WitkowskiA seasoned media executive, Emma has worked with some of the industry’s biggest agencies and brands over the past 20 years including…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

Invoca Announces Summer 2020 Product Release

New features allow customers to extract and apply more insights from conversational data as consumer needs and behaviors continue to shift Invoca, the leader in AI-powered call tracking and conversational analytics, announced the availability of its summer 2020 product release. The release introduces several enhancements to Invoca's platform, including simplified and automated call tracking for multi-location businesses, expanded technology integrations, and continued innovation around Signal Discovery to help marketers…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

ActiveCampaign Cements Leadership in CXA With the World’s Most Comprehensive Platform

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer…