Banner Before Header

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced today its new solution focused on social selling and engagement. With this capability, sellers can easily deliver the most effective sales assets directly within any online channel, driving social activity and engagement, and measuring the effectiveness of social selling…

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Speakers for the Annual Conference Include Actor John Leguizamo, P&G's Marc Pritchard, Facebook's Nada Stirratt and Google's Allan Thygesen The 4A's flagship conference, formerly known as Transformation, relaunches this April as 4A's Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a…

talkshoplive Launches the First Ever Live-Streaming Social Selling Network

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user-generated content and it is also a full-service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers. The innovative platform is set…

HubSpot Recognized by Facebook as Badged Marketing Partner, Releases Direct Instagram Publishing

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…

Bidalgo’s Artificial Intelligence Platform Helps Booksy Deliver Better Video Ad Creative

Popular Scheduling App Generates 40% Higher Booking Conversions, 34% Lower Cost-Per-Registration Rates with Optimized Video Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced today that its creative expertise combined with Bidalgo AI technology enabled Booksy, a leading scheduling app for appointment-based businesses, to dramatically improve the effectiveness of video ads on Facebook and Instagram. By optimizing video ad creative based on Bidalgo’s AI…

Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership

'This Is Us’ Saw a 10% Increase In Live Tune-In Following a Strong Week of Emotional Reactions (ERs) Driven by Talent Georgetown University’s McDonough School of Business and emotion measurement leader Canvs has announced a joint study on how the television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership. The study on Audience Emotions -- Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior -- found that certain viewer ERs in response to…

Blueshift Launches Predictive Audience Syndication for Facebook

New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for Facebook. Using Blueshift's AI, brands can now optimize their ROI on Facebook and drive 1:1 customer experiences.  The latest release extends Blueshift's Cross-Channel Platform that already supports channels like Email, Mobile Push notifications, SMS, and Websites. Marketers can now use…

Over One-Third Of Households Live-Stream TV Shows Or Sports: Parks Associates

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?

Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last week, the CEO of Facebook Mark Zuckerberg announced a major change to one of their most marketable product, News Feed. In his social media post, Mark declared that the Facebook users would see less of marketing and retargeting content from like posts from "businesses, brands, and media. And, the public content you see more will be held to the same standard --…

eGain Enables Conversational Customer Service through Facebook Messenger

eGain Has Integrated Support for Facebook Messenger into the eGain Advisor Call Center Agent Desktop eGain, the leading provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. eGain has integrated support for Facebook Messenger into the eGain Advisor call center agent desktop. With so many brands and merchants using their Facebook company page to engage with customers, it's a natural progression for these customers to send customer service requests via Facebook…

Brandlive Launches Enterprise Live Video Platform for Mobile Devices

Mobile App Makes it Possible for Brands and Retailers to Broadcast Live HD Video From Anywhere and Across Owned & Operated Channels Brandlive, the omni-channel live video platform, has announced the rollout of its new mobile app. The app makes it easier for brands and retailers such as adidas, Cabela’s, The North Face, REI, and others to go live to their audiences with increased agility and flexibility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video…

Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Local Media Consortium Announces Partnership with Facebook’s CrowdTangle

The Result Could Mean Making Social Insight Tools More Readily Available To Newsrooms The new partnership means Local Media Consortium's (LMC) members will have access to CrowdTangle's tools for real-time social media monitoring and tracking in newsrooms across the U.S. This partnership has resulted in the onboarding of 100 percent of the LMC's membership, which is comprised of more than 75 companies representing more than 1,700 digital news properties. The partnership enables the LMC members to onboard…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…

Intelivideo announces Live Streaming, a Powerful New Component in Subscription Video On Demand

According to a Nielsen report, Video On Demand trends are on a rise as viewers express comfort in ordering programmable video content streaming for maximum engagement. Recognizing the power of live video for video business owners, Intelivideo has announced the newest component of its Subscription Video On Demand platform, Live Streaming. Intelivideo becomes the first On Demand platform to offer native live streaming embedded in its technology stack. This announcement comes on the heels of the $ 5.6 million funding round and…