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Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Local Media Consortium Announces Partnership with Facebook’s CrowdTangle

The Result Could Mean Making Social Insight Tools More Readily Available To Newsrooms The new partnership means Local Media Consortium's (LMC) members will have access to CrowdTangle's tools for real-time social media monitoring and tracking in newsrooms across the U.S. This partnership has resulted in the onboarding of 100 percent of the LMC's membership, which is comprised of more than 75 companies representing more than 1,700 digital news properties. The partnership enables the LMC members to onboard…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…

Intelivideo announces Live Streaming, a Powerful New Component in Subscription Video On Demand

According to a Nielsen report, Video On Demand trends are on a rise as viewers express comfort in ordering programmable video content streaming for maximum engagement. Recognizing the power of live video for video business owners, Intelivideo has announced the newest component of its Subscription Video On Demand platform, Live Streaming. Intelivideo becomes the first On Demand platform to offer native live streaming embedded in its technology stack. This announcement comes on the heels of the $ 5.6 million funding round and…

Sprout Social Unveils Bot Builder Offering for Facebook Messenger to Personalize Human Conversations

The New Bot-Builder Platform From Sprout Social Enables Brands To Create Customized Automated Conversational Workflows For Improved Customer Service On Facebook Marketers are seeking chatbots–in fact, 80% of high-level marketers plan to implement bots by 2020. Sprout Social has cateredto this need, launching Bot Builder for Facebook Messenger. The tool enables brands to create, preview and deploy custom chatbots in a matter of minutes, without extensive developer knowledge or external resources. There are currently…

Consumer Acquisition unveils Creative Marketplace for Facebook Ads

New Digital Ad Solution From Customer Acquisition Would Generate Hundreds Of Creatives Through A Pay-For-Performance Marketplace For User Acquisition On Facebook Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world's first end-to-end acquisition platform, has announced the public availability of its Creative Marketplace solution. Creative Marketplace would deliver creative designs at scale to Facebook advertisers. All Facebook advertisers will now be able to access Consumer Acquisition's…

Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized and authentic cross-channel experiences for their buyers using the new enhancements. Built into the Marketo® Engagement Platform, the solutions in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to– yield better…

Interview with Jason Oates, Chief Business Officer, LiveIntent

"We’re big fans of eating our own dogfood, so we test and use our own products and features that relate to people-based advertising and marketing."On Marketing Technology MTS: Tell us a little bit about your role at LiveIntent and how you got here. We built LiveIntent to solve the age-old conundrum: How do we bring all that is special about display advertising the first medium to go cross-device (remember the Blackberry?): email. We developed a platform where brands could reach their customers in publishers’…

Brandlive Unveils New Version of Omni-channel Live Video Platform for Brands and Retailers

Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video events Live video marketing is the way for content marketers planning to build branded syndicated content. The same week Brightcove unveiled its live streaming platform—Brightcove Live, Brandlive has announced the public availability of its next-gen Live Video Platform. The new version of the video marketing platform is aimed at brands and retailers who interact with audiences for training, marketing, and…

Mavrck Report: Creating User-Generated Content About Your Brand is Key to Facebook Marketing Initiatives in 2017

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage. By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads…

Facebook Copyright ID System To Curb Infringements and Fake News

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

LTN Global Enters Agreement to Acquire Make.TV

Leader in IP-Based Live Video Transport Expands Its Managed Services to Include Cloud-Based Live Video Acquisition, Curation, and Delivery LTN Global, a world-leading provider of broadcast-quality IP video transport solutions, has entered into an agreement to acquire Make.TV, developer of an innovative cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms. @LTNGlobal enters agreement to acquire @maketv, enabling customers to add…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…