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MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

Advertise Purple, Inc. Shares Data on Effectiveness of Affiliate-Only Business Strategy

How Advertise Purple differentiated themselves from a sea of marketing agencies, and, along with their clients, hit it big Advertise Purple, one of Inc. magazine's Best Workplaces for 2019 and one of its fastest growing companies, has found that research agrees, the affiliate-only business strategy is effective for agencies. Data shows that the affiliate channel is too complex and growing too quickly to shift focus away from it.  And as the historic and forecasted data proves in this article, 'betting the farm'…

TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks Marketing Operations Platform has been selected as the winner of the "Best Marketing Performance Management Solution" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. The enhancement of KickFire's API includes the addition of Trade Name and expands SIC and NAICS industry descriptions. This provides B2B marketers with the ability to leverage any company's branded name in their campaigns, regardless of DBA or common name discrepancies, and deepen market segmentation based on industry. Marketing Technology News: Millers Mutual Insurance is…

MarTech Interview with Mike Myer, Founder and CEO at Quiq

"Messaging is at the early stages of adoption and many of the brands that have adopted it have only scratched the surface of what is possible." Tell us about your role and journey into Technology. What inspired you to start Quiq? I have been in tech most of my life, having degrees in Computer Science and then beginning my career at Bell Labs. I spent a good portion of my professional life as the CTO at RightNow - a leading provider of SaaS customer experience software. I started Quiq because I saw a huge gap between the…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

People.ai Accelerates Growth with Addition of Robin Ritenour as Head of Business Development, Partnerships and Channels and Dana Ray, SVP of…

Industry veterans to lead alliances and people to support company growth People.ai, creators of the only Revenue Operations & Intelligence System powered by AI, announced the addition of two key executives to their leadership team. Robin Ritenour has joined the company to lead Global Business Development, Partnerships and Channels; and Dana Ray as Senior Vice President of People. "People.ai is ushering in a new era in intelligence across go-to-market functions and beyond," said Oleg Rogynskyy, founder and…

MomentFeed Appoints Jim D’Arcangelo CMO

SaaS Marketing Leader to Head Up Marketing and Business Development Initiatives for Mobile Search Innovator MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, announced that Nick Hedges, CEO has appointed Jim D’Arcangelo Chief Marketing Officer (CMO) and Head of Business Development. D’Arcangelo was a Board Member and was recruited to the Executive Team. Jim has played a vital role in transforming local marketing for more than 25…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

Why Companies Should Embrace AI to Engage with – Not Market to – Their Customers

Today, we're at an inflection point in how we engage with customers to better meet their needs. According to a PwC report, 73% of all people point to customer experience as an important factor in their purchasing decisions. Yet only half of the U.S. consumers say companies are meeting their expectations. In this experience-driven economy, companies who understand the meaning behind customers’ needs, listen and learn in every interaction, and consistently create engaging and personal experiences, will win. Companies should…

SurveyMonkey Named Customer Satisfaction Leader in Enterprise Feedback Software Category by 2019 G2 Grid Report

SurveyMonkey, a leading global survey software company, announced that it leads in customer satisfaction for the Enterprise Feedback Management Software category in the 2019 G2 Grid Report. SurveyMonkey received a 96% satisfaction rating from enterprise customers in the latest report by G2, a review platform empowering business buying decisions by highlighting the voice of the customer. Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership The G2 Grid Report released rankings…