Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

People.ai Accelerates Growth with Addition of Robin Ritenour as Head of Business Development, Partnerships and Channels and Dana Ray, SVP of…

Industry veterans to lead alliances and people to support company growth People.ai, creators of the only Revenue Operations & Intelligence System powered by AI, announced the addition of two key executives to their leadership team. Robin Ritenour has joined the company to lead Global Business Development, Partnerships and Channels; and Dana Ray as Senior Vice President of People. "People.ai is ushering in a new era in intelligence across go-to-market functions and beyond," said Oleg Rogynskyy, founder and…

MomentFeed Appoints Jim D’Arcangelo CMO

SaaS Marketing Leader to Head Up Marketing and Business Development Initiatives for Mobile Search Innovator MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, announced that Nick Hedges, CEO has appointed Jim D’Arcangelo Chief Marketing Officer (CMO) and Head of Business Development. D’Arcangelo was a Board Member and was recruited to the Executive Team. Jim has played a vital role in transforming local marketing for more than 25…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

Why Companies Should Embrace AI to Engage with – Not Market to – Their Customers

Today, we're at an inflection point in how we engage with customers to better meet their needs. According to a PwC report, 73% of all people point to customer experience as an important factor in their purchasing decisions. Yet only half of the U.S. consumers say companies are meeting their expectations. In this experience-driven economy, companies who understand the meaning behind customers’ needs, listen and learn in every interaction, and consistently create engaging and personal experiences, will win. Companies should…

SurveyMonkey Named Customer Satisfaction Leader in Enterprise Feedback Software Category by 2019 G2 Grid Report

SurveyMonkey, a leading global survey software company, announced that it leads in customer satisfaction for the Enterprise Feedback Management Software category in the 2019 G2 Grid Report. SurveyMonkey received a 96% satisfaction rating from enterprise customers in the latest report by G2, a review platform empowering business buying decisions by highlighting the voice of the customer. Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership The G2 Grid Report released rankings…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

Former Oracle and Salesforce Exec Kate FitzGerald Appointed Leanplum President

Accomplished Business Technology Leader to Drive Next Era of Customer Engagement and Multichannel Marketing Leanplum, the leading multi-channel engagement platform, announced that seasoned executive Kate FitzGerald has been appointed president effective immediately. FitzGerald's wealth of experience will drive success across Leanplum sales, alliances, business development, customer success, marketing, human resources, and finance organizations. Before joining Leanplum, FitzGerald was president of Americas sales for…

Fellow.App, the Startup Building the World’s First Software for Managers, Announces $6.5 Million in Seed Funding and Shopify as First…

Fellow.app, the company by the serial entrepreneurs who founded Fluidware (acquired by SurveyMonkey), announced $6.5 million in seed capital and Shopify as its first customer. The round was backed by Inovia Capital, Felicis Ventures, Garage Capital, and a series of prominent angel investors. Fellow.app—the software used by tens of thousands of employees at companies like Shopify, Vidyard, Tulip Retail, and North—was designed to help leaders manage their 1-on-1s, team meetings, feedback, and priorities in one intuitive…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions

Enrich Makes All Sales and Marketing Databases More Complete and Accurate   DiscoverOrg and ZoomInfo, two companies who joined together to power the leading B2B intelligence platforms, announced the launch of Enrich. The new product allows sales and marketing professionals to have instant, ongoing enrichment of their contact and account database with the most accurate and comprehensive B2B data. Enrich is immediately available to all DiscoverOrg and ZoomInfo customers. Inaccurate and incomplete data cripples sales and…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Adobe and Software AG Partner to Advance Customer Experience Management

Adobe Experience Platform and Marketo Engage Combined with Software AG’s Technology Helps Companies Stitch Customer Data from Across Systems At Adobe Summit EMEA, Adobe and Software AG announced a partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile. Adobe and Software AG will create integrations between Adobe Experience Platform and Software AG’s webMethods…

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on personalized touches that are far more meaningful." Tell us about your role and journey into Marketing technology. What inspired you to start PFL? My journey is not the typical Founder's story. I started PFL the old-fashioned way: a six person print shop in Livingston, Montana in 1996. At the time, I didn’t have any grand visions of e-commerce or tactile marketing. I launched the shop because there weren’t any in…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…