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Microsoft and Genesys Expand Partnership to Help Enterprises Seize the Power of the Cloud for Better Customer Experiences

Genesys Engage on Microsoft Azure Is a New Trusted and Secure Cloud Offering Built to Ease the Transition to the Cloud for Large Enterprises  Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers. With the omnichannel customer experience solution Genesys Engage™ running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved…

5 Predictions for the Top MarTech Trends of 2020

The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to $8.3 billion in annual revenues by 2021. And as with all industries, MarTech Trends come and go, which means that staying up-to-date with industry changes will keep you a step ahead of competitors and hopefully even doing your job better. Additionally, taking advantage of the latest MarTech strategies and tools has the potential to improve your workflow and the customer experience you offer. While there’s lots of…

6 Unexpected Uses for Artificial Intelligence

There is no question that Artificial Intelligence is a transformative technology – so much so that we can’t even begin to imagine the impact it will have in the next five, ten, or even twenty years. At the same time, AI is already being used in innovative and unexpected ways across a variety of industries. The following are just some of the interesting applications that have emerged over the last few years: 1. Building Robot Bees to Help Pollinate Crops Bees perform an important ecological function, especially for farmers…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…

ActiveCampaign Announces 14-Pointer Customer Success Commitment to Grow CX Value, Service, and Trust

ActiveCampaign Shares Its Fourteen-Point Commitment to Delivering a Best-In-Class Customer Experience to Earn Value from Customer Success Efforts ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the ActiveCampaign Customer Success Commitment.  ActiveCampaign Customer Success Commitment is  the industry's first officially announced charter to honor a Martech company's dedication to value, service, and trust. Martech Blog: 2020 Is the Year of Integration As part of being the leading provider…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Customers Give NICE inContact CXone Perfect Scores in all 12 Vendor Satisfaction Categories in DMG Report

For the Second Consecutive Year, CXone Achieves the Highest Overall Vendor and Product Satisfaction Ratings NICE inContact announced that CXone, the world’s #1 cloud customer experience platform, received perfect 5.0 scores from customers for all 12 vendor satisfaction categories, according to a new report by contact center, back-office and real-time analytics research and consulting firm DMG Consulting LLC. Customers Give NICE inContact CXone Perfect Scores in all 12 Vendor Satisfaction Categories in DMG Report. DMG…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

4 Evolving Technologies That Are Empowering Chatbots

Chatbots are already transforming industries across the board—and they’re only going to become more impactful as technology evolves. A chatbot is a piece of software that can communicate with users in a back-and-forth, conversational way. All kinds of different businesses and organizations are starting to use them because they can: Automate and scale routine support functions Provide education and information in a friendly, digestible style Guide shoppers to boost e-commerce sales Generate and qualify leads…

How to Lead Your Prospect to Scheduled Meetings in Days: Learn This With a New Demand Gen Tactic

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…

Parks Associates: Traditional and Mobile PERS Revenue to Be Approximately $1.1 Billion in US by 2024

New Industry Report Highlights Sensor-Based Solutions and Emerging Alternative Devices With Emergency Response Capabilities New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year. The report Enabling Independence: Connected Solutions for Seniors and Caregivers assesses the…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

M800’s maaiiConnect platform – The Smartest Way to Convert Messages into Sales

M800's revolutionary maaiiConnect platform puts companies on track to digitally transform the customer service experience through smart messaging solutions. The next generation in customer support Imagine combining the world's most popular communication tools in one platform. A complete digital convergence solution that engages customers on their favourite call and messaging channels and devices simultaneously. A seamless ebb and flow of interactions that is perfectly customised to give customers exactly what they need.…

By Focusing on Consumers, PrivacyUX Turns CCPA Compliance into a Market Advantage for California Enterprises

New CCPA Operational Notices, Dashboards, Opt out Management, and Downstream Verification Are Swiftly Handled With One Integration PrivacyCheq is launching Privacy UX for CCPA, its new SaaS operational compliance solution for enterprises that gather private consumer data from citizens of California and therefore must comply with the California Consumer Privacy Act (CCPA). Built with PrivacyCheq's flagship ConsentCheq platform, PrivacyUX for CCPA is designed to delight consumers…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Q5id Declares Victory Against Identity Fraud with Proven Identity Management Solution

Reduces probability of identity theft to one out of…trillions Digital identity theft and fraud is a continuing – and growing – threat to both businesses and consumers. With the plethora of data breaches that keep happening, it is clear no solution has yet been able to get ahead of the problem. The need to protect individual identities has never been higher. Consumers demand it, businesses need it to establish and maintain customer trust, and compliance mandates it. Traditional methods of authentication and verification,…

TechBytes with Jude McColgan, CEO at Localytics

What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law that went into effect in April, and GDPR before that, CCPA is the latest in a line of user data compliance regulations designed to better protect the data of consumers while they browse the internet. These laws are a direct response to the lack of progress at the federal level for appropriate consumer protections and should serve as a reminder for companies to conduct privacy audits and cross-checks…

IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud

Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company -- a leading data manipulation and security ISV and Silver level member of Oracle PartnerNetwork (OPN) -- announced that the IRI Voracity data management platform will run on Oracle Cloud Infrastructure (OCI).  - more -  Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable, and highly secure cloud execution of…

ActiveCampaign named to Best Places to Work for Second Consecutive Year

ActiveCampaign, the leader in Customer Experience Automation, announced it ranked 12th out of 100 companies on Built In Chicago's list of Best Places to Work in 2020. Since Built In Chicago named ActiveCampaign to its inaugural list of Best Places to Work in 2019, the company has maintained its award-winning culture while adding over 300 employees. The company's now over 550 employees enjoy benefits such as free catered lunches, free public transportation including Divvy bikes, open vacation, and open work from home…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…