“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and …
Best Ways to Increase Inbound Leads
You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating …
Is Security the Same as Privacy?
Cybersecurity is a necessity in today’s digital-first world. However, security and privacy have become interchangeable, when in fact, they are …
Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys
Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer’s Cross-Channel Journey With Their Brand, Leveraging All the …
HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM
New Feature Allows Marketers to Create Lead Gen Forms From Within the Connected Hubspot Platform, Making It Easier to Generate …
Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine
Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity’s engine is …
MarTech Interview with Marcel Hollerbach, CMO at Productsup
"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable …
Forrester Announces CX 2020 North America Forum
The Single Largest Customer Experience Event in North America to Unlock the Promise of Customer Experience Transformation Forrester announced it …
IBM, Raw Seafoods Collaborate to Use Blockchain to Help Improve Seafood Traceability and Sustainability While Addressing Fraud
Raw Seafoods, Santa Monica Seafoods, and Regional Fisherman Will Digitize their Supply Chain for Scallops Using the IBM Food Trust …
Vendasta Receives Top Award for Advertising Intelligence
Vendasta’s live digital advertising reporting tool Advertising Intelligence has received the Platinum SIINDA Industry Excellence Award for Attribution, Engagement & …
The Customer Experience Challenge
Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of …
New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms
63% of Britons Don’t Believe That the Big Messaging Platform Providers Respect Their Privacy Rights Open-Xchange, the open source communications …
New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms
Open-Xchange, the open source communications software provider, announces the results of a UK consumer survey conducted by Censuswide. The survey …
Frost & Sullivan Lauds The Qt Company for Developing a Low-cost Unified UI/UX Software Platform for the Automotive Industry
A Large Collaboration Ecosystem and Customer-Focused Innovations Have Enabled the Company to Resolve the Most Relevant UI/UX Challenges in the …
Customers Get Deeper into Discovery with the New Version of JMP
Release arrives on 30th anniversary of the first version in 1989 From Pleistocene fossils to infrared technology on a mission …
Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers
Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new …
Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the Center of Their Work
Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — …
How CMOs Succeed with AI-Powered CX
What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes …
Advertise Purple, Selected by Entrepreneur.com as #37 in their Prestigious 2019 Entrepreneur 360 List
Under leadership of Kyle Mitnick, Advertise Purple, Inc. ranked as one of the ‘Most successful entrepreneurial companies in America’ for …
Aarki Announces Integrations With Major Audience Data Management Platforms
Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their …