Formed Earlier This Year, MarkUp Addresses a Large Gap in the Post-Launch Process for Digital Content Design Teams at Huffington Post, Cushman & Wakefield, and Informa Have Already Adopted the Platform Experiential content creation platform Ceros announced that it has launched MarkUp, a  new free-to-use visual-commenting and design collaboration platform for designers, developers, and marketing teams that streamlines the siloed and cumbersome feedback process for digital content. While there are many platforms for…

Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO Seersite announced that it has acquired StreetReader, the curated communications platform for executives. As part of the transaction, Boris Markovich, founder and CEO of StreetReader, has joined Seersite as CEO. Rob Pflieger, Chief Investment Officer of Palm Ventures, Seersite’s lead investor, stated: “We are…

Flipboard Launches Premium Video Service In Partnership With World-Class Publishers And Local TV Stations Flipboard launches Flipboard TV, a new curated video service inside the Flipboard app featuring content from Flipboard's publisher partners. In collaboration with top publisher partners as well as local TV stations across the U.S., Flipboard TV provides access to professionally produced short-form videos in a premium, ad-free service that viewers can customize based on their interests. For the first three months,…

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

Hard Rock and Squarespace Fumble During the Big Game Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl. “Amazon is the winning ad this year with its ‘#BeforeAlexa’ spot because it…

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Red Bull, America’s Funniest Videos, QuickTake by Bloomberg, GameSprout and AirVuz Join the Largest Streaming Platform for Businesses Atmosphere, the free streaming service for businesses, known for its bundle of TV channels including flagship channel, CHIVE TV, announced the launch of five new partner channels on its platform. Red Bull TV, AFV TV (America’s Funniest Videos), QuickTake by Bloomberg, GameSprout TV and Drone TV join the streaming service currently available in over 7,000 businesses streaming over 100,000…

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO). Reporting to CEO Frank J Vella, McNerney will drive the organization's marketing and communications strategy. With nearly 30 years of experience, McNerney will focus on…

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020. We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year. Consequently, companies need to learn from the headaches faced by Marriott in 2018 when it acquired Starwood and inherited a breach of guest data. Security needs to be a key component of any M&A…

New Offerings are a Major Inflection Point for Wibbitz as Brands Integrate Video Across Business Strategies and Shift Creation In-House Automated video creation company Wibbitz announced the launch of Wibbitz Studio and the Wibbitz Automated Video Interface (WAVI), two major new product and feature releases intended to support brands as they continue to bring creative production in-house and to integrate video as a strategic business lever across all aspects of their organizations. Each new offering gives brands the…

Creatio (formerly bpm’online), a leading low-code, process automation and CRM company, announced that it has been named a Gold Winner in the 2019 One Planet Awards program. Each year, One Planet Awards honors companies for excellence in several categories. The results of the 4th Annual 2019 One Planet Awards for Business and Professional Excellence, American and World Business have just been published. Creatio became a Company of the Year Gold Winner in the Information Technology Software category for helping thousands of…

Established Sales Leader to Drive Next Phase of Company Growth 7.ai, a global leader in intent-driven customer engagement solutions, announced the appointment of John Wanamaker as chief revenue officer. Wanamaker, who previously served as division vice president, worldwide sales for North America East, will be responsible for leading the Global Sales team, reporting to Chief Executive Officer PV Kannan. Wanamaker joined 7.ai in October 2018, and prior to being named chief revenue officer he served as divisional vice…

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact. BlackBerry Cylance and SafeBreach offer advanced cybersecurity solutions that customers can test in their own environment. Customers of both companies can now increase their ROI from…

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient's Rapid Growth Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growing digital advertising industry. This diverse group will help Kubient achieve its goal of bringing much needed marketplace…

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Asia-Pacific Communications Trends, Challenges and the Evolving Role of PR PR Newswire's Communications Forum 2019 was held on December 18 in Shenzhen, China. As the premier global provider of news distribution and media monitoring services, PR Newswire has compiled a list of highlights from this event so that PR and communications professionals can stay updated with the latest communications trends and understand how Asia-Pacific practitioners are evolving in response to these communication challenges. Below…

Could you tell us about your role and team you handle at Blackbird.ai? I am Managing Director of Blackbird.ai, APAC. As Managing Director, I am responsible for the commercial development of Blackbird.AI’s solutions across the region. From Singapore, the team and I work with multiple stakeholders in the region to provide organizations and society with the trained eye and vigilance needed to defend against disinformation before it causes irreparable harm. Our specific focus on disinformation campaigns stems from the…

LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV's global entertainment platform LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive's programming will be featured across ReachTV's growing global network,…