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Databricks Accelerates APJ Expansion Following $250 Million Funding Round

Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of Apache Spark, announced the opening of new offices in Sydney, Australia, Tokyo, Japan and Bangalore, India, as the next step in the company's strategy to help businesses in the Asia-Pacific and Japan (APJ) region overcome challenges slowing AI adoption. The unified analytics pioneer, which established its APJ headquarters in Singapore in December last year, is valued at US$2.75…

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

"The platform we’ve built is end-to-end, much like how Airbnb works, all the way through to payment processing, star ratings and written reviews." Tell us about your role and how you got here. What inspired you to start MeaureMatch? I am the Founder and CEO of MeasureMatch, a professional services marketplace platform. Our platform provides Business Leaders in Marketing, Commerce, Analytics, Product, and HR with direct, seamless access to a global network of vetted, interviewed and certified independent consultants and…

MarTech Interview with Don White, CEO at Satisfi Labs

"Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services." Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs? I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could…

AI in Documents: Where AI Makes the Most Impact in Business

We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve their business and customer interactions by employing transformative digital technologies. It’s how digital startups turned into industry behemoths such as Airbnb, Uber and Venmo. However, for established companies transitioning from old models of doing business to new ways fueled by innovative technologies is challenging for enterprise organizations. Replacing older legacy systems and…

Galvanized Media Breaks Traffic Records, Increasing Audience by 20 Percent in 2019

Healthy Living Brands Eat This Not That! and Best Life Attract 8.79 Million UMV's Galvanized Media, which owns and operates Eat This Not That!and Best Life, announced that it has hit record audience numbers across its network of healthy living brands, attracting 8.78 million unique visitors in the month of April. The performance represents a 20.44 percent growth in all traffic, year-over-year. Engagement for both brands is also at an all-time high. The average session per user is 3:32 minutes for Best Life, and it's 2:57…

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking –…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

Twitter Debuts New Slate of Best-In-Class Premium Content Deals at 2019 Digital Content Newfronts

Univision, the Wall Street Journal, Nfl, Espn, and Viacom Among Collaborations That Offer Advertisers the Opportunity to Connect to Twitter's Influential and Receptive Audiences Twitter returned to the Digital Content NewFronts with an expanded lineup of new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences throughout the world's most seminal cultural moments. New collaborations and renewals were announced across news, sports, gaming…

MarTech Interview with Trevor Kaufman, CEO, Piano

"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into technology. What inspired you to start Piano? I come from the agency business, having sold a digital agency I founded called “Schematic” to WPP once we were about 350 people. Running a conglomerate of agencies for WPP called Possible Worldwide, I saw that with the advent of programmatic…

Ad Council Announces New Members of Board of Directors

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Sabah Ashraf, CEO, North America, Superunion Tina Edmundson, Global Brand Officer & Luxury Portfolio Leader, Marriott International Tim Ellis, EVP & Chief Marketing Officer, NFL Konrad…

Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can You The Ad Council's She Can STEM campaign has joined forces with Karlie Kloss's nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of…

David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen

Nielsen CEO pledges to increase representation of women in senior leadership positions. Nielsen CEO David Kenny committed to advancing the careers of women at Nielsen around the world by signing on to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge. The pledge emphasizes Nielsen's commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women's Day, which was also celebrated by thousands of Nielsen associates around the world. The…

video intelligence Announces New Editorial Features for Contextual Video

vi stories Now Allows Users to Manually Select Video Content for Their Pages. Publishers Such as Axel Springer, Turner and IDG Will Be First to Have Access video intelligence has released a new version of its popular contextual video tool, vi stories. vi stories delivers contextually matched video content to webpages. vi stories now gives increased control to publishers, on top of existing automation features. Editorial team members will now have the ability to override the contextual matching and hand-pick videos.…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Apptopia’s Mobile Intelligence Expertise Set to Disrupt Financial Sector

Apptopia, a market leader in mobile app intelligence, announced that it is working with Bloomberg to provide mobile data to the finance industry. Apptopia data metrics, including downloads, active users, in-app revenue, session volume and session length, are now available through Bloomberg Enterprise Access Point, increasing the speed at which firms can gain value and insights. Apptopia is proud to be the only mobile intelligence provider working with Bloomberg in this capacity. "We've consistently found mobile app…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

Second Measure Closes $20 Million Series A Funding Co-Led by Bessemer and Goldman Sachs

Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it has closed $20 million in a Series A funding round. Co-led by Bessemer Venture Partners and Goldman Sachs, and joined by Citi Ventures, the funding will be used to support Second Measure’s continued product innovation, rapid growth, and expansion of its technical team. Second Measure has built a self-service platform that helps clients identify fast-growing companies,…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…