In Q1 of 2022, Bold TV creatives powered by Anyword have generated over 1.7 million impressions and over 700,000 video views. Reaching the right audience with relevant content is a challenge for any publisher or brand. In a recent case…
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Adform, the only global, independent and fully integrated advertising platform built for modern marketing,  unveiled a PwC independent report showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run…
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Since its Debut One Year Ago Lexicon Has Helped Half of the Comscore 50 Publishers Dramatically Increase Their Unaddressable Revenue. 33Across, a publisher technology platform designed for the open web, announced the proven results of its…
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Since its Debut One Year Ago Lexicon Has Helped Half of the Comscore 50 Publishers Dramatically Increase Their Unaddressable Revenue.  33Across, a publisher technology platform designed for the open web, announced the proven results of its…
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Connecting content with viewers has always been a process of elimination – out with the old and in with the new, so to speak.  Since the inception of advertising, advertisers have been forced to routinely alter their approach to meet the…
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Company recognized as an expert partner providing publishers with innovative solutions and services Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced…
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Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?…
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As investment in creative and data analytics rises, CreativeX secures $25M to help marketers measure their content against four indicators of long-term brand growth: creative quality, brand consistency, compliance, and representation.…
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Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution Integral Ad Science, a global leader in digital media quality, announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new…
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Reactivating Gaming Audiences Through CTV Demonstrates Larger Organic Growth Possibilities Behind Company’s M&A and Innovation Strategies Verve Group, a global consumer-first advertising suite, announced that it has unlocked previously…
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Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative Hivestack, the world's leading independent programmatic digital out of home (DOOH) ad tech…
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Open source Chrome extension allows easy debugging and troubleshooting on publisher websites using Prebid.js Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of…
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The Lasso Publisher Suite provides advanced monetization, media buying, and analytics solutions designed specifically for endemic healthcare publishers. Lasso (lassoplatform.io), the world's first and only omnichannel platform for…
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The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
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Let me take you back nearly a decade to May 2012. Meta Platforms, then known as Facebook, IPO-ed at $38/share and closed that day at $38.23. The stock started dropping the next day, a trend that continued until it bottomed out below $18…
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Company to unveil new approach to ad buying, “FlexFronts”, and feature industry leaders including the CMO of Hyundai and the CEO of Carat USA Samba TV, the global leader in omniscreen advertising and analytics, announced its lineup for its…
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The partnership will bolster Media.net’s high-quality news inventory with transparent and trusted ratings produced by NewsGuard’s team of experienced journalists Media.net, a leading contextual advertising technology company, announced a…
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New Skai infographic highlights key marketing trends, full report to follow next week Today, Skai, a leading commerce intelligence platform, is publishing its Q1 2022 Digital Marketing Quarterly Trends Infographic, an in-depth analysis of…
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Linear-like control enables media companies to sell premium inventory direct to advertisers ― raising eCPMs and fill rates ― and keep more ad revenue, while reducing total cost of ownership Imagine Communications today announced the…
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Amobee partners with SeenThis, to drive maximized consumer attention through innovative adaptive streaming ad formats. The fast-evolving demand of video advertising formats underlines brands’ desire to deliver an enhanced and…
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