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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

AMC Technology Launches DaVinci App on Genesys AppFoundry

Genesys AppFoundry Partner Offers Seamless Integration Between its DaVinci Platform and Genesys PureCloud AMC Technology, a leading Computer Telephony Integration (CTI) provider, has announced the DaVinci App is now available on Genesys® AppFoundry, the industry’s largest singularly-focused customer experience marketplace. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize…

TIBCO Adds Support for Apache Pulsar to Messaging Solution

Continued Focus on Open Source Architectures Offers Customers Advanced Application-to-Application Messaging Capabilities TIBCO Software Inc., a global leader in integration, API management, and analytics, announced its plans to add Apache Pulsar as a fully supported component in TIBCO® Messaging. Continuing its commitment to open source technologies, this addition will ensure that users of the highly popular Apache pub-sub messaging system can now leverage TIBCO Messaging to create a single, fully integrated application…

ThoughtTrace, Inc. Appoints Arthur Medina as VP of Digital Transformation

ThoughtTrace, Inc., the leader in domain-specific, AI-powered document intelligence and contract analytics, has appointed energy executive Arthur Medina as VP of Digital Transformation. Medina, an energy executive, will be joining a fast-growing customer success and product development team dedicated to operational excellence and fanatical customer success. He will work closely with the ThoughtTrace customer-base to identify and deliver business process optimization and accelerate digital transformation initiatives.…

The Coffee Club Takes Action on Customer Experience through Partnership with InMoment

Australian Home-Grown Cafe Teams up with Leading Provider of Experience Intelligence The Coffee Club has partnered with InMoment, the leading provider of experience intelligence (XI), to provide a more comprehensive understanding of the customer experience, leading to promising results, including a 20-point increase in its Net Promoter Score (NPS®). “For our operating, training, and HR teams, addressing the right service concerns in order of priority in the right regions has been critical” With roots in Brisbane…

InterSystems Named a Leader in 2019 Gartner Magic Quadrant for Operational Database Management Systems

InterSystems Recognized for Ability to Execute and Completeness of Vision InterSystems, a global leader in high-performance information technology platforms that drive mission critical applications across healthcare, business, and government, announced that Gartner, Inc. has recognized the company as a Leader in its 2019 Gartner Magic Quadrant for Operational Database Management Systems. InterSystems has been included in the annual report since 2013. “We will continue to accelerate our investments in innovation,…

McLaren Racing and Automation Anywhere Announce Formula 1 Partnership to Drive Performance With Intelligent Automation

McLaren Racing and Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced a Formula 1 partnership that will integrate artificially intelligent software robots (bots) into the team’s race operations. The multi-year technology partnership, beginning at the start of the 2020 Formula 1 season, will deploy Automation Anywhere’s intelligent digital workforce in a competitive motorsport environment. The technology – digital workers that work side-by-side with people to perform repetitive and manual…

Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately. “It’s an exciting time to be at Effectv and I’m honored to be leading the charge in making sure we hire, retain and nurture the industry’s best to lead us into this new chapter” As Effectv’s first HR lead, Reisbeck is charged with setting the…

Sealing Documents in CRM/ERP with Blockchain for Data Integrity

Connecting Software, a Provider of Synchronization and Integration Software and Cryptowerk, a Data Integrity Company Have Released a New Solution That Seals Documents in Standard Business Software Using Blockchain Technology Connecting Software, a provider of synchronization and integration software and Cryptowerk, a data integrity company have released a new solution that seals documents in standard business software. Smart Stamp Document Sealing with Blockchain Technology is a simple product add-on embedded in any…

OpenText Delivers a Flexible Path to the Cloud, Enhanced Security and Compliance and Visibility into Supply Chain Risk

New Release Responds to Enterprise and Government Demands with Updates to Market-Leading EIM Portfolio OpenText, a global leader in Enterprise Information Management (EIM), announced its latest technology update, with innovations across its entire portfolio. This release further improves the capture, governance, exchange and use of information to drive productivity, growth and a lasting competitive advantage. "OpenText builds the world's most impressive and compelling EIM platform, designed to help companies gain the…

Mobile In-Game Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all demographics. How big is the market for mobile in-game advertising? We estimate that the US market for in-game advertising on all devices will exceed $3 billion this year, with mobile comprising the majority. Ad spend in all games grew 16% in 2019 and will continue to grow by double-digit rates…

The Evolution of Audio Advertising and What’s Next in 2019

While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

The Evolution of Audio Advertising and What’s Next in 2020

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

Open Road Media Ignition Delivers the Keys To Driving Backlist Revenue for Partner Publishers

Generates 3x Increase in Sales on Titles Included in the Program Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced that Open Road Ignition full-service marketing delivered an average of 3X increase in revenue for thousands of partner titles currently enrolled. OR/M measures its success on the uplift it generates on each publisher's baseline sales for a set of titles. Revenue increases range from 76% to 1,300% over baseline. Dozens of publishers participate in Open Road Ignition, including Grove Atlantic…

Frere Enterprises Recommends Customizing Customer/Business Interactions With Email Marketing

A business has to utilize all sorts of strategies to attract customers, returning or otherwise. A tactic that has been receiving an upswing in popularity is email mailing lists. Mailing lists are great because customers usually agree to being on them and that's a foot in the door, so to speak. Brandon Frere, strategic business planner and CEO of Frere Enterprises, suggests utilizing email marketing for more effective, personalized interactions with customers and the betterment of a business. Newsletters, digital coupons,…

New Research Finds Not Valuing Customers Leads to $136 Billion Switching Epidemic

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals that US businesses have contributed to a switching epidemic by not valuing customers or listening to them when they have problems. And it’s costing them billions. In fact, a conservative estimate of the price of switching is $136 billion per annum. The report features survey responses …

Brainshark’s AI-Powered Sales Coaching Engine Wins Gold in 2018 Golden Bridge Awards

Machine Analysis Honored as a ‘New Product of the Year’ for Streamlining and Improving Sales Coaching Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions,  announced that Brainshark Machine Analysis is a winner in The 10th Annual Golden Bridge Awards. Brainshark’s new, artificial intelligence (AI)-powered engine for improving sales coaching received gold – the highest-level honor – in the “New Product of the Year: Training” category. The Golden Bridge Awards honor the world’s best in…

Global Inbox Placement Is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

Return Path’s 2018 Deliverability Benchmark Report Finds Global Inbox Placement Has Increased by Five Percentage Points Year over Year According to new research from data solutions provider Return Path, nearly one in six commercial emails worldwide fails to reach its intended target. The 2018 Deliverability Benchmark report reveals that 85 percent of email was delivered to the inbox over the past 12 months. While this represents an increase of five percentage points over the 2017 global inbox placement average, a full 15…