AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that AVIA has recognized Phunware’s digital front door as an AVIA Vetted Product in March 2020. These products have been proven to address mobile applications effectively based on the needs and criteria of AVIA Members. AVIA is the leading partner for digital health insights, strategic guidance and consulting services. Members of the AVIA Innovator Network solve…

SMS marketing leader EX Texting adds capabilities for businesses to send and receive personalized messages from landlines and mobile devices EZ Texting, the #1 SMS marketing software for business, announced two new ways for businesses to communicate via text messaging with their customers. New services include direct two-way business text messaging, which features an easy online self-service sign-up process to quickly convert your existing business phone number to send and receive text messages. Additionally, EZ Texting…

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

According to a Forbes article, 8 out of 10 CEOs consider mobile technology as “strategically important” to their business operations. Also, 86 percent of them have considered mobile app as the key to operational success. A manufacturing industry, by nature, can be extremely chaotic. Just consider a manufacturing plant- dozens of machinery installed in one place, a team of technicians and quality control inspectors, in tandem with thousands of items rolling off the assembly line. In order to control all the different…

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

SITO Mobile, Ltd. announced the appointment of Scott L. Kauffman as the Company's new Interim Chief Executive Officer. Mr. Kauffman brings to SITO over three decades of experience in corporate executive and board leadership positions with both private and public companies in transition. He is a widely recognized industry leader in the fields of Internet media, consumer marketing and digital entertainment, amassing a unique background as a media, tech and Silicon Valley entrepreneur. Marketing Technology News: TCS…

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Payments Platform Will Begin Roll out in the UK in Q1 2020 Adyen, the global payments platform of choice for many of the world's leading companies, announced that it has entered into an agreement to make Adyen's payments platform available to McDonald's markets globally, beginning with the U.K. early next year. "With Adyen's scalable platform, McDonald's will be able to continue to provide customers a seamless experience through a variety of payment methods that align with the unique needs of our markets," said Leandro…

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

Maja Simplifies the Process of Asking Help from Neighbors and Those in the Community. Maja Breaks down Barriers and Uses Modern Technology to Bring People Together in Communities All Throughout the World. Wekthor, Czech Republic-based app startup, has launched its new mobile app Maja for free worldwide. This app is designed to change the way that people interact with their neighbors, ask for favors and help, and build stronger communities worldwide. Maja is available on both the Google Play Store for Android and on the…

Application and Review Software Platform Releases Application Designed for Scientific Organizations, Professional Societies and Trade Associations OpenWater, an application and review software platform, announces the release of ProgramBook, a mobile app designed for scientific organizations, professional societies and trade associations to organize and manage annual meetings, conferences and events. This mobile app transforms the program of abstracts, sessions and authors into a searchable mobile companion at your next…

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI. Bahrain is one of the leading hubs for mobile app development agencies, with a diverse list of the international client base. Read More: It’s Time for AdTech to Get…

Adding more content, member offers and enhanced app features for a superior user experience Luxury Card recently released a new version of the Luxury Card App, available for iPhone and Android devices. Exclusive to Luxury Card members, the app is the most unique service of its kind in the premium credit card market, featuring 24/7 instant live chat with Luxury Card Concierge specialists available to handle any and all requests. With this latest version, Cardmembers gain more control over messaging and greater access to…

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

Landocs, a leading Private Equity group specializing in acquiring and managing digital assets, announced its plans to expand its current acquisition strategy to include established Mobile Apps market. The new division is expected to leverage the know-how, professional team, unique tools and Intellectual property gained from past & current activities into the apps market. Marketing Technology News: Bloomreach Announces brX Implementation Accelerator for B2B Commerce The market revenue in the Apps segment amounts…