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2020 Predictions for Online Marketplaces and the Role of Mobile Apps

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile

Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify ("DV") the leading independent provider of marketing measurement software and analytics, released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown…

Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App

New Tools Empower Loan Officers to Do More Business in Less Time Volly, a leading provider of SaaS-based CRM, Marketing Automation, Marketing Store and POS solutions for banks and mortgage companies, announced the launch of a new POS mobile app and a rebranding of the existing CRM mobile app. The Volly Point of Sale Mobile App gives loan officers the ability to invite borrowers to apply or get prequalified from anywhere, anytime, whether at an open house with a real estate agent partner sitting with prospective buyers…

Wibbitz Expands its Product Line to Include Fully Customizable Video Creation Interface for Web Products and Mobile Applications

‘Lightbox’ Enables In-platform Video Creation Capabilities, Driving Engagement, Retention, and New Revenue Streams Wibbitz, the leading automated video creation company, announced the launch of Lightbox, an API product that brings video creation capabilities to any website or application. Enterprises are able to build a fully customized interface that fits natively into the environment of their choice, offering their users a seamless video production experience with professional templates and easy editing tools. Lightbox…

Benefitfocus June Software Release Unveils Tools and Functionality to Automate Benefits & Delivers Insights to Improve Consumers’…

New "smart moments" features build consumer confidence in their benefit decisions Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced their June 2019 Software Release with new advancements to their BenefitsPlace Platform. The release delivers tools and functionality to educate consumers, improve the mobile experience and simplify the process of consumers' benefits decisions. Since launching consumer surveys through the Autumn 2018 Release last September, more than half a…

US Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US Patients

New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number of mobile phone users reaching 4.8 billion worldwide, today’s consumers use their mobile devices for nearly everything. From personal banking to trip planning, consumers are provided with quick and easy access to apps for completing life’s most critical tasks. However, similar access to healthcare services has been lacking. For healthcare providers to make a more meaningful connection with…

Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference. Read about Nami ML's game changing introduction of smart paywalls for mobile apps. Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities. App publishers have struggled to convince their customers to…

Mobile App Users Expect Better App Search and Recommendation Experience

A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are likely to search and recommend an app! For mobile users, user experience is everything. But, how do you first help these users with app discovery in the first place? There are countless tutorials on the current trends on Mobile app UI/UX; but are these really helping people find the right app for their activities? That's where Mobile Marketing teams seem to be losing their revenue opportunities. App store Search…

Nielsen Launches Global Measurement For YouTube Mobile App

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms' In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI Nielsen announced it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore,…

Mobile Apps Allow E-Commerce Brands to Win Perennial Price Wars

Most Mobile E-Commerce Shoppers Say They Use Mobile Apps to Receive Exclusive In-App Deals and Offers. the Largest Percentage of Consumers (42%) Most Frequently Use Pure Online Retail Apps, like Amazon and Overstock, Though Experts Believe That There Is Still Space for Smaller Businesses to Compete in Mobile E-Commerce If They Build Browsable, Sustainable Apps Roughly two-thirds of shoppers (65%) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from Clutch, the…

Alpha Software Launches Alpha TransForm, Cuts Build Time for Robust Offline Enterprise Mobile Apps from Months to Hours

Latest Product Release Offers the Power of Low-Code and the Development Speed of No-Code Alpha Software Corporation, producer of award-winning software that speeds mobile and web app development and deployment for business and IT, announced the official launch of Alpha TransForm the industry’s first mobile app development and deployment platform that turns complex paper forms or business processes into scalable, offline-capable mobile apps in just a few hours. “We’ve worked hard to ensure that Alpha TransForm has the…

Adelman Travel and GeoSure Provide Travel Safety Scores for More than 40,000 Neighborhoods through AVA Mobile App

Partnership Enables Essential Localized Travel Safety Information for Business Travelers Using AVA Adelman Travel, a top 10 travel management company specializing in travel and expense management, announced it has partnered with GeoSure, the global leader in providing empowered safety awareness for business and leisure travelers. Beginning today, Adelman Travel customers will have access to GeoSure's hyper-local safety awareness functionality for more than 40,000 cities and neighborhoods through Ava, the Adelman Virtual…

UserIQ Brings Mobile Application Support to the Customer Success Market

Platform Now Reaches Customers Through Both Desktop and Mobile Applications UserIQ, an innovative customer success platform helping businesses align around user needs, announced the official launch of its mobile capabilities. In 2018, UserIQ acquired Appunfold, a leading mobile engagement solution that has since integrated with and bolstered the powerful UserIQ platform. The complete UserIQ solution, which combines product intelligence, customer insights, and user engagement capabilities, helps companies orient their…

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

Aqqaint Brings Trust and Transparency to Peer-to-Peer Exchange With New Mobile App

Build Trust Networks and Start Exchanging Products, Services, and Reviews Safely Aqqaint, Inc. has announced the launch of its new social app, which provides its members with the ability to build trust networks to exchange products, services and reviews -- available in the Apple App Store and the Android Market. Aqqaint members can join for free and begin connecting with people they trust. Unlike traditional peer-to-peer exchanges where users exchange with strangers based on location, Aqqaint's trust networks never extend…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories

New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment  DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, announced the launch of its expanded mobile app brand safety solution – augmenting quality coverage within this high-priority channel. “DV innovated mobile app brand safety in 2017, and has continued to build our coverage within this important channel,” said Matt McLaughlin, COO of DoubleVerify. “DV’s expanded solution lets…

5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5 tips. Advertisers have been the beneficiary of a lot of innovation. Programmatic has allowed you to reach and engage the right audience across channels, and header bidding has democratized auctions, allowing you to compete for inventory that was traditionally reserved for direct sales. As a result, performance is strong, and budgets are spent…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…