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Mobile Apps Allow E-Commerce Brands to Win Perennial Price Wars

Most Mobile E-Commerce Shoppers Say They Use Mobile Apps to Receive Exclusive In-App Deals and Offers. the Largest Percentage of Consumers (42%) Most Frequently Use Pure Online Retail Apps, like Amazon and Overstock, Though Experts Believe That There Is Still Space for Smaller Businesses to Compete in Mobile E-Commerce If They Build Browsable, Sustainable Apps Roughly two-thirds of shoppers (65%) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from Clutch, the…

Alpha Software Launches Alpha TransForm, Cuts Build Time for Robust Offline Enterprise Mobile Apps from Months to Hours

Latest Product Release Offers the Power of Low-Code and the Development Speed of No-Code Alpha Software Corporation, producer of award-winning software that speeds mobile and web app development and deployment for business and IT, announced the official launch of Alpha TransForm the industry’s first mobile app development and deployment platform that turns complex paper forms or business processes into scalable, offline-capable mobile apps in just a few hours. “We’ve worked hard to ensure that Alpha TransForm has the…

Adelman Travel and GeoSure Provide Travel Safety Scores for More than 40,000 Neighborhoods through AVA Mobile App

Partnership Enables Essential Localized Travel Safety Information for Business Travelers Using AVA Adelman Travel, a top 10 travel management company specializing in travel and expense management, announced it has partnered with GeoSure, the global leader in providing empowered safety awareness for business and leisure travelers. Beginning today, Adelman Travel customers will have access to GeoSure's hyper-local safety awareness functionality for more than 40,000 cities and neighborhoods through Ava, the Adelman Virtual…

UserIQ Brings Mobile Application Support to the Customer Success Market

Platform Now Reaches Customers Through Both Desktop and Mobile Applications UserIQ, an innovative customer success platform helping businesses align around user needs, announced the official launch of its mobile capabilities. In 2018, UserIQ acquired Appunfold, a leading mobile engagement solution that has since integrated with and bolstered the powerful UserIQ platform. The complete UserIQ solution, which combines product intelligence, customer insights, and user engagement capabilities, helps companies orient their…

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

Aqqaint Brings Trust and Transparency to Peer-to-Peer Exchange With New Mobile App

Build Trust Networks and Start Exchanging Products, Services, and Reviews Safely Aqqaint, Inc. has announced the launch of its new social app, which provides its members with the ability to build trust networks to exchange products, services and reviews -- available in the Apple App Store and the Android Market. Aqqaint members can join for free and begin connecting with people they trust. Unlike traditional peer-to-peer exchanges where users exchange with strangers based on location, Aqqaint's trust networks never extend…

Decibel Extends its Digital Experience Intelligence to Support Mobile Apps

Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints. Recent research shows that…

DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories

New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment  DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, announced the launch of its expanded mobile app brand safety solution – augmenting quality coverage within this high-priority channel. “DV innovated mobile app brand safety in 2017, and has continued to build our coverage within this important channel,” said Matt McLaughlin, COO of DoubleVerify. “DV’s expanded solution lets…

5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World

Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can you do right now to launch a successful mobile campaign? Here are 5 tips. Advertisers have been the beneficiary of a lot of innovation. Programmatic has allowed you to reach and engage the right audience across channels, and header bidding has democratized auctions, allowing you to compete for inventory that was traditionally reserved for direct sales. As a result, performance is strong, and budgets are spent…

Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…

A Majority of Developers to Join the Hibe Social Network for Mobile Apps

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

Pipeliner CRM Mobile App Launched; AI-Based Platform Set to Disrupt CRM for Sales

Pipeliner announced the release of the first ever Artificial Intelligence functionality for Mobile CRM. Powered by Pipeliner's Voyager AI engine, the Pipeliner CRM Mobile App now provides instant intelligent updates, guidance and suggestions to the user helping them to stay on top of their sales while on the go. Leveraging Pipeliner's renowned visualization approach, Voyager AI is brought to life with color-coded icons, graphics, and charts to ensure that the user can instantly observe, comprehend and take action such as the…

Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization

Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Advertisers can get discovered by users who actually intend to use their app, via proprietary…

Accenture Wins GLOMO Award for Virtual Reality Mobile Application

Training Tool for Child Welfare Caseworkers The Accenture Virtual Experience Solutions (AVEnueS) has won “Best Mobile VR or AR” at the GSMA GLOMO Awards 2019. The award was presented at MWC19 Barcelona yesterday. “Advances have brought VR to a point where it offers a new transformative way for citizen services organizations to help train caseworkers and other social workers to be more prepared and effective in the field.” AVEnueS, a solution created by Accenture Health & Public Service, in collaboration with…

Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

Propelics Partners with Travel and Transport to Increase Mobile App Adoption

Partnership Brings In-Depth Knowledge and Agile Process to Dramatically Improve Mobile App for iOS and Android Propelics, an Anexinet company, and a leader in enterprise mobile strategy and world-class app development, announced that Travel and Transport, one of the largest travel management companies in the US, chose Propelics to help improve the travel company’s Dash Mobile app for iOS and Android. Pulling cross-functional teams together, Propelics facilitated its proven, fast moving, highly-effective process to refresh…

IST Expands Its Mobile Apps and Portal Offering Through an Alliance with BlueCrunch

IST is proud to announce a strategic alliance and investment with BlueCrunch, a leading digital enabler software company that helps brands and corporates improve their digital interactions through mobile apps and portals with end-customers. The IST BlueCrunch alliance will bring together two leading Customer Experience (CX) innovators that will harmonise and simplify the delivery of innovative world-class CX solutions that will directly impact end-customers. BlueCrunch will add Mobile Apps and fully immersive web portals…