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Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across all touchpoints. Marketing Technology News: IEEE Computer Society’s Top 12 Technology Trends for 2020 Productsup offers an…

LiveVox Acquires Teckst, Expanding Omnichannel Engagement Capability for the Enterprise

LiveVox U-Series Offering Pushes Deeper into Digital Engagement LiveVox, the leading provider of customer service and digital engagement tools, announced the acquisition of privately-held Teckst, a leader in enterprise messaging, whose platform enables real-time interactions across all major and emerging messaging channels (e.g., SMS, WhatsApp, FB Messenger, and Viber). “Today’s consumer wants options, convenience, and personalization” Founded in 2014, Teckst is an innovative messaging solution providing integrated…

Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market

Symphony RetailAI recognized for the technology excellence and customer impact of its integrated retail AI platform Quadrant Knowledge Solutions announced that it has named Symphony RetailAI, provider of the industry's leading AI-enabled platform and customer-centric solutions that deliver profitable growth for retailers and CPG manufacturers, as a 2019 technology leader in the SPARK Matrix analysis of the global omnichannel order management systems (OMS) market. According to Quadrant Knowledge Solutions' "Market…

Kirusa Launches Konnect – An Omnichannel Communications Platform In Rwanda

The platform will enable enterprises in Rwanda to engage with customers through messaging, voice and chatbots Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, announced the launch of Kirusa Konnect in Rwanda. Kirusa Konnect is a cloud-based Communications Platform as a Service (CPaaS) offering for enterprises designed to bolster customer engagement using instant, two-way and interactive communication over multiple channels including messaging, voice and rich media…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Helpshift Announces Integration with Amazon Connect to Take Omnichannel Engagement to the Next Level

New partnership powers connected customer conversations across phone and messaging Helpshift, the platform revolutionizing customer service technology, announced its integration with Amazon Connect. Helpshift + Amazon Connect brings together the traditionally siloed channels of phone support and digital self-service with messaging, AI and bots to provide a frictionless, cross-channel experience to customers. This integration empowers contact centers to provide truly connected customer conversations that seamlessly…

Infobip Partners With AmBANK to Offer Businesses an Omnichannel Customer Experience

Infobip, a global cloud communication platform company for businesses and a leader in omnichannel customer engagement has partnered with AmBank Group, one of Malaysia's premier financial solutions groups. Infobip is part of AmBank's newly launched BizM.A.T.E (Multi-partner, Actionable, Technologically Efficient Solutions) with 16 other partners, forming five categories including Accounting and HR Solutions, Payment and Marketing Solutions, Communications and Internet, Operations and Administrations and Logistics, and Work…

Lightspeed Launches Omnichannel Retail Solution in Switzerland

Leading Global POS Software Provider, Lightspeed Brings Integrated Retail Solution to New European Market for Streamlined In-Store and Online Shopping Experience Lightspeed, a leading provider of point of sale software, solutions and support systems to more than 51,000 independent retail and restaurant locations worldwide,  announced the availability of its Omnichannel product in Switzerland. Retailers across this country can now offer their customers a cohesive and efficient shopping experience both in-store and online.…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North American Expansion Plans

Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced plans for substantial growth throughout North America. Marked by new leadership, offices, team growth, and advancements to its cutting-edge technology, the North American expansion will support the company's plan to reach $3.5B in global revenue by 2025. Highlights of the North American expansion plan include: New offices: To…

How Much Omnichannel Is Right For Your Business?

Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach your prospects and customers. But how do you know how many channels are right for you, and most importantly, which are the right ones for your business? The right answer starts with data. Listen to Understand Online customers leave their footprints across the web to help you understand what channels they’re using, what content they find most valuable and what platforms…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

New IBM Inventory Visibility Helps Improve Omnichannel Profitability and Customer Experience for High-Turn Inventory Industries

Supply Chain Application Optimizes Order Management Process with Single, Real-Time View of Orders and Inventory Across Entire Fulfillment Network IBM announced IBM Inventory Visibility, a modular supply chain application that helps companies in high-turn inventory industries improve omnichannel profitability and customer experience. With a single, real-time view of inventory tracking and all available-to-promise inventory across the entire fulfillment network, companies can optimize order management processes, globally.…

Next-Gen AI-Powered Omnichannel Orchestration Capability from Resulticks Streamlines Customer Engagement and Conversion

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

World’s Largest Sports Retailer Runs on MuleSoft to Deliver Omnichannel Customer Experiences

Anypoint Platform Enables Decathlon to Innovate at Scale, Launch New Products to Market, and Expand Its Presence to the United States and Beyond MuleSoft, provider of the leading platform for building application networks, announced that Decathlon, the world's largest sporting retailer, is using MuleSoft's Anypoint Platform™ to deliver connected customer experiences and broaden its reach to new regional markets. Anypoint Platform has enabled Decathlon to build a foundation of reusable APIs, making it easier than ever to…

Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation

32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and consumer engagement, released findings from its newest research report, “Unpacking the Dynamic Online Shopper: Grocery & Retail,” highlighting modern grocery consumers’ behaviors and habits, as well as ways in which brands and retailers can attract them. “Unpacking the Dynamic Online Shopper: Grocery & Retail” According to FMI and Nielsen, annual online grocery spend is expected to hit $100…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…