Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based…
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Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media…
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The Two Companies Are Working Together Closely and Have Announced the Expansion of Their Partnership Around Google’s New CI/CD Tool, Cloud Build When GitHub was acquired by Microsoft for $7.5 Billion, it sent shockwaves through the…
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The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales…
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New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced…
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Tech and Media Industry Veteran Tammy Nam to Build on Creator Base of 100m+ Monthly Active Users PicsArt, the leading creative platform for social media editing, announced that former Viki Inc. CEO Tammy H. Nam has joined the company as…
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Leaders in CPaaS Space Lauded for Technology Solution Clique, the company pioneering the global "Communications Platform as a Service" (CPaaS) revolution, announced that it has been recognized as "Best Enterprise Company" at the Red…
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Car Sharing Startup Scales Its Business with Successful Launch in Malaysia SOCAR, a South Korean car sharing startup, has implemented Oracle NetSuite to support its rapid growth and international expansion. With NetSuite, SOCAR has been…
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Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business…
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Acquisition Expands Qlik’s Portfolio Beyond Analytics, Enabling Analytics-Ready Data Strategy to Drive Data-Driven Transformation Qlik, a leader in data analytics, announced the acquisition of Podium Data, an enterprise-grade data …
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"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What…
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The Spanish Start-Up Closed Its Second Financing Round with More Than 2 Million Euros, Exceeding Its Original 1.5 Million Target AGORA Images, the app where people win money with their best photos closed its second financing round over the…
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Rubikloud Achieves 50% Women Executive Ratio; Adds Top Enterprise Veterans to Its C-Suite to Manage Rapid Growth Across Three Continents Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced both the…
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Swrve Acknowledged for Completeness of Vision and Ability to Execute Swrve, the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing…
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Leanplum, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Born in the mobile world, Leanplum is an engagement platform uniquely built for today's forward-looking brands to meet the…
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Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. Emerging disciplines like app store optimization (ASO) are being equally threatened by the…
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Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What…
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With the Integration Enabled, Users Can Have Their Smartsheet Update and Approval Requests, Notifications, and Reminders Delivered Directly to Hangouts Chat Smartsheet Inc., a leading cloud-based platform for work execution, announced an…
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