OneTrust Releases Comprehensive California Consumer Privacy Act (CCPA) Compliance Solutions

Implement the CCPA with OneTrust's Unrivaled Combination of Technology, Professional Services, Research and Readiness Portal, and Community Events With less than a year until the groundbreaking California Consumer Privacy Act (CCPA) goes into effect, OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2000, announced OneTrust for CCPA, a comprehensive solution for companies to operationalize CCPA compliance. OneTrust for CCPA is a…

OneTrust Brings PrivacyConnect CCPA & GDPR Workshops to 80+ Global Cities in 2019

Connect, Share Experiences and Learn the Latest on the CCPA, GDPR and Global Privacy Laws at One of 100+ Global PrivacyConnect Events OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2,000, launched PrivacyConnect 2019 and opened registration for 100+ PrivacyConnect workshops across 80+ global cities. PrivacyConnect is a global community of privacy and security professionals focused on tools and best practices to implement global…

OneTrust Announces New Collaboration Features into Assessment Automation Module for GDPR, CCPA and Global Privacy Compliance

Features Enhance Collaboration, Workflow, Automation and Usability to Simplify Compliance Recordkeeping OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today released new collaboration features integrated into the industry-leading privacy management technology. The new features make collaboration, workflow, integrations and usability simpler and more intuitive within the OneTrust Assessment Automation module for General Data Protection…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

Secure Data Collaboration Is Central to Agile Marketing in the New Data Economy

In recent years, the scope of the traditional CMO role has broadened significantly to include new responsibilities around privacy risk mitigation, regulatory compliance and customer engagement. The changing job specs of a CMO 2.0 have added to the normal stresses associated with trying to lower customer acquisition costs and improve retention rates. Recommended: MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail In today’s hyper-competitive, highly mobilized and digital online…

Informatica Announces New Governed Data Lake Management Solution for AWS Customers

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

BigID Announces Snowflake Partnership

BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, announced a partnership with Snowflake, creator of the Data Cloud, to deliver scalable data insights and protection for enterprise data. Joint customers can now get even more value from their Snowflake data through BigID’s advanced data discovery for sensitive and regulated data. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this partnership, BigID provides Snowflake users ML-based…

Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud

New Capabilities Enable Enterprise Customers to Efficiently Manage their Data in the Cloud Informatica, the enterprise cloud data management leader, announced the launch of the most comprehensive data governance solution for customers looking to govern data into the Snowflake Data Cloud, as well as new capabilities for Snowflake. As Snowflake's Data Lake Partner of the Year, Informatica supports all of Snowflake's core workloads – Data Engineering, Data Warehouse, Data Lakes, Data Science, Data Applications and Data…

Bidtellect Releases Generation 5.0 of Native DSP

Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space. The underlying goals for Bidtellect's platform additions were to leverage the company's…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

twik Enhances E-Commerce Experience With a New Shopify App

twik, a driver of innovation in the e-commerce space, announces the release of its new Shopify app. Having already developed apps, plugins, and extensions that work with WordPress, Google Ads, and Google Analytics, twik is excited for this next step which will deepen its already impressive bench of e-commerce solutions. The new e-shopping app, designed to help vendors grow sales through personalization, leverages AI (Artificial Intelligence) and BI (Business Intelligence) to generate more cart- and add-to-cart sales…

Logiq Completes Acquisition of Fixel AI

Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has completed its previously announced plan to acquire Fixel AI, an award-winning innovator of AI-powered digital marketing technology. The acquisition of Fixel furthers Logiq’s goal of adding simplified marketing and critical privacy features to its AI-powered consumer intent engine designed for brands and premium publishers. “Fixel empowers marketing teams to optimize their campaigns in a customized way unlike any other marketing…

Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

Adstra Launches First Portable Data Module

Adstra, the first Data Bureau designed to help marketers orchestrate data across all dimensions of their efforts, announced the launch of its Portable Data Module, a new offering that enables brands to leverage modular data assets and first-party data orchestration capabilities safely behind their own firewall, eliminating the risks that come with sending PII to third parties. The Portable Data Module represents a new technological infrastructure for safeguarding privacy and promoting transparency without sacrificing …

TechBytes with Ram Venkataraman, Chief Product and Technology Officer, Kibo

Please tell us about your role and the team / technology you currently handle at Kibo.  I’ve been with Kibo for more than two years, serving as the chief product and technology officer where I oversee our product and engineer organizations. My role at Kibo is to constantly work to better align our technology stack across all products and increase innovation velocity. In this role as a CPO, I work to ensure Kibo continues to create and deliver innovative, yet effective technology solutions designed to answer merchants’…

PreciseTarget Launches Customer Insights Profiles

New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

RevJet Announces Version 5.0 of its Global Ad Serving App Suite

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters its Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution, and more. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide…