CCPA is Effective and Most Companies Are Not Compliant

BIGtoken Provides New Path to Ad Targeting With Opt-In Data  SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on January 1, 2020, and according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have. The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools

Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Adtech Providers; Tools to Go Live on January 1st The Digital Advertising Alliance (DAA) officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA's CCPA Opt-Out Tools provide consumers a clear and recognizable mechanism to express cross-industry choices around the sale of their personal information.1 "The digital…

New Models Help Marketers Comply With Looming CCPA Regulations

Ad targeting across all screens made simple and accessible through AWS Marketplace Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has now gone a step further and has made the models easily available through the AWS Marketplace platform. All of the models, which cover Retail, Healthcare, Automotive, and Political issues, are 100% privacy compliant and created from Prosper’s anonymous and large sample surveys…

OneTrust Expands ID Verification Partner Program to Simplify the CCPA Consumer Rights Validation Process

OneTrust announced the expansion of the OneTrust ID Verification Partner Program with additional partners including Acxiom, IDology, Evident, ID DataWeb, Socure, Yoti, and ID.me. The addition of these new partners, along with LexisNexis® Risk Solutions as an existing partner, will provide the market with choice for leading industry and vertical specific ID Verification techniques to streamline the identity verification process to complete consumer rights requests within the 45 day time obligation under the California…

WireWheel and IDology Partner to Verify and Authenticate Subject Rights Requests for CCPA, GDPR and Evolving Privacy Laws

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA). The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California…

OneTrust Announces CCPA Same Day Fast Track Implementation Program

Get Started with OneTrust's CCPA Same Day Fast Track Implementation Program to Be Ready by Jan. 1 Deadline OneTrust announced the CCPA Same Day Fast Track Implementation Program, providing organizations same day resources to get started with CCPA consumer rights compliance efforts and implementation by Jan. 1. With less than two months until the CCPA's Jan. 1, 2020 effective date, it's critical privacy professionals build programs and processes to meet the law's requirements. OneTrust's CCPA Same Day Fast Track…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…

OneTrust Partners with LexisNexis Risk Solutions to Integrate Identity Verification into CCPA Consumer Rights Fulfilment

Lexisnexis Risk Solutions and Several Other Identity Verification Providers Partner with OneTrust to Streamline the Consumer Request Workflow and Automate the CCPA's Identity Verification Requirement OneTrust launched the OneTrust Identity Verification Partner Program with LexisNexis Risk Solutions and other Identity Verification technology providers. OneTrust's partnership with LexisNexis Risk Solutions and others helps customers speed up the identity verification process to complete consumer requests requirements under…

Evident Introduces Identity Verification Tool for DSAR in Compliance with CCPA

New Product Within Evident’s Platform Simplifies Data Subject Access Request (DSAR) Processes and Operationalizes Compliance with “Right to Access” Obligations Outlined in CCPA and GDPR Regulations Evident ID, Inc., a trusted leader in identity and credential verification, announced that it has launched a new product, Verified Data Request (VDR), to help businesses demonstrate compliance with the “right to access” requirements outlined in the General Data Protection Regulation (GDPR) and California Consumer Privacy Act…

OneTrust and The DMA Announce Strategic Partnership to Equip Marketers for GDPR and CCPA Success

As the Responisble Marketing Partner, OneTrust will partner with the Data & Marketing Association on responsible GDPR and CCPA marketing tools, training and resources OneTrust and the Data & Marketing Association (DMA) announced a strategic partnership to equip marketers with the tools, training and resources needed to successfully build, implement and scale responsible marketing programmes that comply with global privacy laws including the GDPR and CCPA. As the DMA's Responsible Marketing Partner, OneTrust and…

OneTrust Raises $200 Million Series A to Tackle Sweeping New California Consumer Privacy Rights and “Do Not Sell” Obligations in…

The investment by Insight Partners values enterprise software company OneTrust at $1.3 billion. OneTrust announced it has closed a $200 million Series A investment led by Insight Partners. The enterprise software company founded in 2016 is now valued $1.3 billion. Organizations are facing the burden of having to comply with an increasingly complex set of privacy and security laws and standards in order to do business, most notably the California CCPA, European GDPR,  ISO27001, and hundreds more. These laws require…

OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update GDPR and CCPA Privacy Policies & Disclosures

Manage, Update and Audit Multiple Policies and Notices on Websites and Mobile Applications from a Single Dashboard with Onetrust Policy and Notice Management Solution PrivacyTech, the largest user conference dedicated to privacy technology, OneTrust launched OneTrust Policy and Notice Management to manage, update and audit multiple privacy policies and notices from a single dashboard. As a part of the OneTrust Privacy User Experience suite, OneTrust Policy and Notice Management helps companies comply with the GDPR's…

BigID Introduces New Data Access Lifecycle Features Ahead of CCPA

Advanced Data Rights Management Features Help Enterprises Tailor and Scale Responses to Data Access Requests for Global Privacy Regulations BigID, Inc., the leader in ML-driven personal data discovery and privacy, announced first-of-their-kind data access rights management features to help enterprises automate fulfillment of personal data access requests for privacy regulations like the California Consumer Privacy Act (CCPA). BigID Introduces New Data Access Lifecycle Features Ahead of CCPA Personal data rights around…

TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

OneTrust-IAPP Research: Most US Companies are Not Ready for the CCPA

With Only Six Months Until the CCPA's Implementation Date, Research Reveals Less than Half Will be Prepared International Association of Privacy Professionals' (IAPP) Global Privacy Summit, OneTrust and the IAPP announced the results from research analyzing California Consumer Privacy Act (CCPA) preparedness in advance of the regulation's Jan. 1, 2020 compliance deadline. The IAPP, the largest and most comprehensive global information privacy community and resource, and OneTrust, the largest and most widely-used…

Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA

Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with Enhanced PII and Sensitive Data Discovery Capabilities Io-Tahoe, a pioneer in smart data discovery and AI-driven data catalog products, in its efforts to continue to transform the data discovery market, announced it has released the latest version of its Smart Data Discovery platform with enhanced PII and Sensitive Data Discovery capabilities. Leveraging Io-Tahoe’s advanced technology…