75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…

Kibo Announces New Order Management Technology for Unified Commerce Cloud Platform

Kibo’s Unified Commerce Cloud now delivers more extensible and configurable order management capabilities to current and future clients. Kibo announced the release of new order management technology that considerably improves the usability, scale and extensibility of the company’s Unified Commerce Cloud platform. The release also includes features such as an updated UI, unified product catalog and inventory management and a flexible fulfillment platform that is based on a Business Process Management (BPM) engine. Kibo has…

DBSync Achieves SOC 2 Type II Compliance for its iPaaS Platform

DBSync’s SOC 2 Type II audit was based on the Trust Services Criteria for Security, Availability, and Confidentiality DBSync, the leading provider of data integration solutions for Cloud Applications, today announced it has completed its Service Organization Control (SOC 2) Type II audit. SOC 2 is one of the more common compliance requirements technology companies must meet today. Developed by the American Institute of CPAs (AICPA), SOC 2 defines criteria for managing customer data based on five “trust service…

AT&T Extends 5G Leadership Across the U.S.

Tens of Millions of People to Get AT&T 5G Network Coverage Soon with Nationwide 5G in 2020 AT&T* is putting the pieces in motion to bring 5G service to tens of millions of consumers and businesses this year, ahead of plans to offer nationwide 5G in the first half of 2020. Following our recent launch of AT&T Unlimited Extra and AT&T Unlimited Elite we are adding access to 5G service in these plans and will begin preorders for our first low-band 5G smartphone, the Samsung Galaxy Note10+ 5G, on Nov. 25.…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Æternity Blockchain Launches Integrated Naming System for Registering Readable Names to Any Blockchain Entity on the Decentralized Web

Æternity Naming System (AENS) enables human-readable names for any account, smart contract, oracle, state channel, hash or value æternity, a next-generation, open-source blockchain for building decentralized applications, announced the launch of .chain, the official Æternity Naming System (AENS) which enables æternity app (æpp) users to register any blockchain entity, including account keys and wallet addresses, smart contracts, oracles, state channels and hashes, as human-readable names, creating an efficient and secure…

Nokia and Microsoft Collaborate to Drive Industry 4.0 with IoT, Cloud

Realizing that AI, 5G and Internet of Things are going to drive industries of tomorrow, Microsoft and Nokia announced a strategic collaboration this week. The Finnish smartphone company was acquired by Microsoft before five years. The present plan is to marry Microsoft cloud solutions to Nokia’s expertise in mission-critical networking. Microsoft’s Azure, Azure IoT, Azure AI and Machine Learning solutions can turn out to be hot combos if bridged to Nokia’s LTE/5G-ready private wireless solutions, IP, SD-WAN, and IoT…

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion. These numbers are astounding—and…

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would be worth an estimated USD 2.1 billion. Google’s Senior Vice President for Devices & Services, Rick Osterloh, said that that the acquisition would help Google spur innovation in wearables.  He said that the data from the devices will not be used for Google ads. The company will be fully incorporated to Google and will not be maintained as a separate entity. Also Read: Monetate Acquired!…

Talkwalker Launches AI-Powered Solution to Better Analyze Customer Conversation Data

Talkwalker, a reputed social listening and analytics company, launched their new product 'Customer Data +' that allows businesses to analyze their customer conversations data. Presently, Talkwalker analyses text data from service emails, chats, surveys, and call center transcripts. The latest AI-powered Consumer Insights feature was expected to enhance the social media and web data capabilities of Talkwalker. Also Read: Monetate Acquired! What This Means for the Unified Cloud Commerce Industry? The platform has the…

Oracle Opens Retail Innovation and Technology Center in Portugal

Delivers Innovations in Data Science and AI to Help Retailers Gain a Competitive Edge Competition to build retail mindshare and customer loyalty has never been more fierce. Brands must continually evolve their products and deliver a personalized approach to win the hearts and minds of customers. Delivering the technology that helps them do exactly that, Portugal Country Leader Bruno Morais, and Mike Webster, senior vice president and general manager Oracle Retail, unveiled a new Innovation and Technology Center in Porto.…

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional…

IBM Ranked the Worldwide Market Share Leader in AI for Third Consecutive Year

Software, Hardware and Services Boosted Ibm’s AI Revenue by 19%, With Ibm Capturing 9.2% Share of Overall AI Market in 2018 For a third year in a row, IBM has been ranked the market share leader in the IDC Market Share: Worldwide Artificial Intelligence Market Shares, 2018: Steady Growth — POCs Poised to Enter Full-Blown Production report, which ranked companies by global AI revenue in 2018. According to IDC, the worldwide AI market grew 35.6% to $28.1 billion last year as a result of announcements, initiatives and…

Personalized Mobile Messaging Platform Raises $40 Million Series B

Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, Changing the Way Consumers Interact with Businesses Mobile messaging has come a long way. Today, mobile messengers are far more interactive, personalized and marketing-friendly. In a major boost to further improve personalization in mobile messaging, Attentive announced its Series B funding earlier this week. With Attentive, brands can seamlessly grow a list of subscribers, send highly…

PubNub Selected as Winner for Best Overall Bot Solution in the 2019 AI Breakthrough Awards

Network Infrastructure Provides Instantaneous Communication for Next-Generation Chat and AI PubNub, the company driving the world's leading Data Stream Network (DSN), announced that it has been selected as the winner for "Best Overall Bot Solution" in the 2019 AI Breakthrough Awards. The mission of the AI Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business…

inRiver Helps Customers Publish Product Information Across Key Marketplaces Faster and Easier Than Ever

New Summer Release Helps Product Marketers With the Functionality That Helps Them Stock, Merchandise, and Optimize the Digital Shelf inRiver, leading product information management (PIM) company, announced the addition of syndication capabilities to its comprehensive portfolio along with other major technology updates around enterprise readiness and extensibility. These updates, specifically the addition of syndication capabilities, solidify inRiver as the only one-stop-shop SaaS PIM solution currently on the market.…