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Qrvey Secures $7.5 Million in Series A Funding

Existing investors expand investment to accelerate the growth of the next-generation analytics platform. Qrvey, the next-generation analytics platform built to change the way companies interact with their data, today announced the close of a $7.5 million Series A investment round to scale up its revenue operations. The new investment was led by investors who also participated in Qrvey's Angel and Seed rounds. Qrvey is the only modern, AWS cloud-native analytics platform designed to empower all users — both technical…

Automation Anywhere Launches Global RPA Botathon to Combat COVID-19

Calling all RPA developers to put their bot-building skills to work for cash prizes Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the launch of the COVID-19 Botathon, inviting RPA developers across the globe to create innovative solutions and help find new ways to defend against the spread of COVID-19 and mitigate its impact on businesses and the economy. RPA can help ease disruption by enabling organizations to stay connected across teams and systems, and software bots can play an…

UK AD Fraud Analysis Demonstrates Success of Coordinated Industry Anti-Fraud Programmes

TAG UK Fraud Snapshot Conducted by the 614 Group Finds 76 Percent Less IVT in TAG Certified Channels vs. UK Industry Average The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a snapshot of ad fraud in the United Kingdom, showing dramatically lower  Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Conducted by The 614 Group, the analysis found a…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Parks Associates: COVID-19 Will Drive Greater Usage of TVOD Services in 2020

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video on-demand) service will increase significantly in 2020. The firm's OTT Video Market Tracker reports that in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year. This service type, which includes Amazon Prime…

FeastPR and Viener&Partners Announce a Strategic Alliance with the Launch of Consumer Sensitivity Platform

They are launching this alliance by announcing their recently created Consumer Sensitivity Strategy developed to guide businesses through and past the current health and economic crisis, based on their proprietary HALO Method FeastPR and Viener&Partners - two vibrant, multi-service branding and communications agencies - have formed a strategic alliance to support the diverse challenges niche, emerging and heritage brands face with staying ahead of the curve in the rapidly evolving marketplace and media landscape. They…

Tableau 2020.2 Introduces New Data Model for Powerful Multi-Source Analysis, Metrics for KPI Monitoring

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

Whip Media Group Introduces Strategic Supply Chain Partnership Program

Launch Partners Include Bitmax, Giant Interactive, ODMedia Group, Pixelogic, Prime Focus United Group and Wyvern Media Solutions Whip Media Group, the leading integrated cloud platform that empowers the world's largest entertainment organizations to intelligently acquire, distribute and monetize video content, announced a new Strategic Supply Chain Partnership program that will dramatically simplify and optimize media fulfillment. The first group of digital content management companies joining the program include industry…

OneLogin Launches Global Study on Remote Work Security

Worldwide remote work transitions fail to consider the potential for security gaps OneLogin, a global leader in identity and access management, released a new global study examining the security implications of the shift to remote work due to the COVID-19 pandemic. The study of 5,000 remote employees from Germany, France, the United Kingdom, the Republic of Ireland, and the United States, reveals that security measures and password best practices have not taken priority in many regions. Also Read: IBM Awards Avaya with…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

New Integrated Loyalty Solution from PK Helps Brands Increase Retention by Fostering Deeper Customer Connections

PK's fully integrated loyalty approach empowers clients to create moments that matter, foster customer behavioral and emotional loyalty that drives ROI and protects share of wallet PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands. In today's virtual everything world, enterprise companies are…

Icertis Completes Workday Certified Integration

Transurban Leverages Leading Contract Management and Cloud-Based ERP Technology with Workday to Accelerate Procurement Times and Improve Spend Management Icertis, a leading provider of enterprise contract management in the cloud and a Workday Select software partner, announced that it has achieved Workday Certified Integration status. Icertis provides customers with a seamless integration, known as the Icertis Experience for Workday, which connects Workday Financial Management, including Workday Procurement, and Workday…

OneSignal Launches Free Shopify App To Bring Powerful Engagement To eCommerce

OneSignal, Inc., the leading provider of push notifications and in-app messaging solutions, has announced a Shopify App to give online stores a powerful engagement tool to help increase traffic, increase revenue, and improve customer satisfaction. OneSignal is already trusted by more than 600 Shopify merchants, with e-commerce companies seeing a 12%+ revenue lift by adding OneSignal to their online stores. "As the second largest ecommerce site in the world, Shopify has emerged as one of the best ways to sell online, and…

Rockset Empowers Developers with Real-Time SQL for MongoDB

Rockset and MongoDB join forces to make it easier and faster for developers to build intelligent applications that combine data across MongoDB and other sources in real-time Rockset, the company that lets developers create fast, powerful data APIs, announced a partnership with MongoDB and released deep product integration with its global cloud database, MongoDB Atlas, that makes it faster and easier for developers to combine data across MongoDB and other data sources using SQL. Built by the team behind RocksDB and the…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Brave Bison Appoints Oliver Green as Permanent Chairman and Philippa Norridge as Permanent Chief Financial Officer

Social video group Brave Bison is pleased to announce the permanent appointments of Oliver Green as Non-Executive Chairman and Philippa Norridge as Chief Financial Officer, with immediate effect. Green has been a Non-Executive Director and Interim Chairman at Brave Bison since December 2019. He is the Managing Director and a significant shareholder of marketing agency Tangent Marketing Services Limited ("Tangent") and has several years' experience working in digital marketing and technology across a range of sectors…

Qlik Announces General Availability of Qlik Alerting, Intelligent Alerting Directly Through Qlik Sense

Increases Analytics ROI by Closing the Gap Between Insights and Action Qlik announced the general availability of Qlik Alerting, an intelligent alerting platform for Qlik Sense. Qlik Alerting delivers actionable, self-service and centralized alerting that enhances customers’ ability to proactively monitor their business data and take timely action based on insights. “Qlik Alerting helps customers go beyond dashboards and analytical applications, creating the real-time intelligence loop needed to take action when it has…