-By Plugging Into Volta's Leading EV Charging & Media Network, Catalina Expands Reach of Its Place-Based Media Offering -Volta Taps into Catalina's Media Measurement Capabilities for Customers Like Dole Catalina, which offers shopping…
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Campaigns by Pipedrive enables companies to easily manage marketing campaigns, while bringing sales and marketing teams onto one revenue management platform Pipedrive, the global sales-first CRM and intelligent revenue platform for small…
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Tired of waiting months for campaigns to ship? Want to finally find the end of the department to do list for once? Every marketing leader faces the challenge of productivity versus results. We want to know how we can finally deliver more,…
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Company's Spoken Language Translation System Ranks First in Isometric Speech Translation Track Which Is Critical in Improving Automatic Dubbing and Subtitling Workflows AppTek, a leader in Artificial Intelligence (AI), Machine Learning…
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New SoundCommerce release supports GA4.0 and first-party data sources; simplifies campaign tagging and tracking; ties digital campaign performance to full order and bshopper profitability Retail data and intelligence platform provider…
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Blotout and Pixated together provide clients with advanced measurement, attribution, and activation for the cookieless era. Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data…
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Singular announces SKAN Advanced Analytics to restore mobile marketers' ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Since Apple launched iOS 14.5 with SKAdNetwork for ad results…
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Television was and continues to be one of the biggest and most impactful advertising channels of the last 70 years, but it also wasn’t an open ecosystem for advertisers. High friction sales processes, complex media planning processes, and…
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Cognitiv Performance CTV uses custom deep learning algorithms to optimize & measure advertising performance Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance…
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Lasso to provide weekly Rx reporting for all campaigns at no additional charge. Lasso, the world's first and only omnichannel platform for healthcare marketing and analytics, announced they are now offering weekly refreshed Rx reporting,…
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TRAK Platform Empowers Brands to Tap Into a World-Class Marketing Database and Build AI-Driven Lookalike Models in Moments Today, TRAK Data has announced the launch of its on-demand marketing data platform — TRAK. TRAK is a game-changer…
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Attribution helps brands quantify the impact of audio ads, as the latest component of Veritonic’s Full-Funnel Campaign Performance suite Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the…
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New feature enables app marketers to create custom dashboards to analyze cross-channel app marketing campaign performance and then optimize accordingly ironSource, a leading business platform for the App Economy, announced the…
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Social media advertising platform helps TikTok advertisers drive performance via end-to-end solution for today's brands  Smartly.io, a leading social advertising automation platform for creative and performance marketers, today announces…
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New platform is first to integrate intent data with firmographics, technology matches, interests, and previous engagement to empower users with invaluable insight in a cookie-less world Cyance, a leading B2B intent data platform for growth…
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-79% of marketers surveyed have investigated or will investigate a clean room in the next year -71% are using incremental sales lift to measure advertising outcomes -Close to three-quarters plan to increase their spending on connected TV…
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With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with VideoAmp to algorithmically provide recommendations for media optimization throughout the…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first performance advertising platform built for the connected TV (CTV), announced…
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Industry seed round led by Galaxy Interactive also joined by major game publishers, including Ubisoft. AppLovin’s ex-VP Corporate Development Co-Founds Gadsme. Gadsme, the only interactive AdTech platform that offers high quality immersive…
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