Validity, the leading provider of data quality and email marketing success solutions, announced it is extending its partnership with Iterable, the cross-channel platform that powers unified and memorable customer experiences. Iterable will…
Read More...

Industry-first batch review capabilities launched to accelerate completion of high volume, fast turnaround creative campaigns Ziflow, the leading creative collaboration platform, announced the global availability of its Spring 2022 product…
Read More...

-New Digital Asset Management Capabilities Enable End-to-End Content Workflows -Brandfolder Named a Strong Performer in Digital Asset Management Report by Independent Research Firm Smartsheet, the enterprise platform…
Read More...

Leading ad operations platform with more than 6,000 customers, managing 32,000 ad campaigns, expands into North America and Europe with the new funding round  Adriel, an all-in-one digital marketing platform with a proven track record of…
Read More...

A comprehensive and convenient offering of granular consumer insights is now available from Acxiom and includes more than 3000 data points. Acxiom, the customer intelligence company whose data-driven solutions create business growth by…
Read More...

Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a…
Read More...

Ocient powers significant net new revenue opportunity for leading AdTech demand-side provider, delivering unbeatable price performance for hyperscale data analytics Ocient, the leading hyperscale data solutions company…
Read More...

New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance Mediaocean, the mission-critical platform for omnichannel advertising, has announced new creative…
Read More...

Kansas-based cooperative uses the powerful combination of subscriber data in Calix Marketing Cloud integrated with lookalike audiences in Facebook as part of an overall campaign to target subscribers and drive acquisition, resulting in…
Read More...

Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the…
Read More...

Performance marketing agency launches first solution that augments platform automation to help brands and retailers optimize ad spend Adlucent, a leading performance marketing agency focused on growing profitability for…
Read More...

Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and…
Read More...

Combination will extend Simpli.fi's Omni-Channel Capabilities and further automate purchasing and analysis of linear TV alongside CTV and other programmatic advertising Simpli.fi, a leader in programmatic advertising and agency management…
Read More...

Forrester Names the Quantcast Platform a “Next-generation DSP 2.0” Delivering a 44% Increase in Conversions and Time Savings of 50% Quantcast, a global advertising technology company, released a Total Economic Impact™(TEI) study…
Read More...

Recognized for the first time in the International Incentive Awards, the second award for the Wesco program in the same year. HMI Performance Incentives, a global leader in B2B incentive solutions, is pleased to announce it won a second…
Read More...

Global influencer marketing agency, TAKUMI, has agreed exclusive early access to ThisThat, a leading insight partner for influencer campaigns. The partnership will give TAKUMI unlimited use of ThisThat’s strategic brand uplift studies and…
Read More...

The digital agency will deliver national and always on campaigns for the manufacturer of precision optics as part of an integrated brand strategy Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer…
Read More...

New Research Shows the Effectiveness of Creative Elements vary Depending on Context, Industry and Platform VidMob, the leading platform for Intelligent Creative, released new research that shows how the direction of a model’s eye gaze in…
Read More...

AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognition in Frost & Sullivan's 60-year history Based on its recent market analysis of…
Read More...

Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across…
Read More...