Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile attribution expertise to form the industry's leading marketing and measurement platform. "This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to…

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player. According to the report, "Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per…

Bidalgo Has Hired Former Nanigans and MZ Executive to Lead Its Global Ambition Bidalgo, a leading provider of mobile marketing automation software and services for app developers, announced it has hired Rishi Shiva as Chief Marketing Officer. Rishi Shiva, a self-described "Growth Hacker," has an impressive background. An industry veteran with more than 18 years of experience as an entrepreneur and corporate executive, Shiva's first order of business is to develop the marketing framework and oversee Bidalgo's…

Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and artificial intelligence solutions in China, announced that it has been appointed as the OTT Monitoring Standards Group Leader at the Mobile Marketing Association China. Gridsum's role is to recruit group members and draft the first OTT advertising monitoring standards in China. The OTT (over-the-top) advertising industry is growing rapidly. Compared with other advertising delivery platforms, OTT advertisements allow marketers to reach consumers…

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the rapidly-changing data landscape, complacency is going to cost your company now more than ever. The marketing ecosystem is transforming faster every day, and advertisers are always searching for the next big trend to get a leg up in their targeting strategies. For smart marketers, it’s all about combining…

Localytics, the leading mobile engagement platform, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner's Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute. According to the Gartner report, Leaders "possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing's crucial role as the dominant engagement…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Swrve Acknowledged for Completeness of Vision and Ability to Execute Swrve, the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute. A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018 and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here. The…

Urban Airship Positioned in the Leaders Quadrant and the Furthest on the Completeness of Vision Axis Overall Customer engagement company Urban Airship announced that it has been named a Leader by Gartner, Inc. in its 2018 Magic Quadrant for Mobile Marketing Platforms*. Among 15 vendors evaluated, Urban Airship was positioned in the Leaders quadrant and furthest to the right on the completeness of vision axis overall. A Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the…

Report Recognizes Braze (formerly Appboy) for Ability to Execute and Completeness of Vision Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner's inaugural 2018 "Magic Quadrant for Mobile Marketing Platforms" research report with the highest placement on the ability to execute axis in the entire Magic Quadrant.1 According to the report, "Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing…

Leanplum, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Born in the mobile world, Leanplum is an engagement platform uniquely built for today's forward-looking brands to meet the real-time demands of their customers. The platform captures and transforms data into an understanding of users' context, empowering brands to deliver unified experiences that are timely, relevant, and tested — creating the customer loyalty that fuels business growth. In this report,…

my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is adding mobile marketing pioneer Ivan Braiker as the company’s first Chief Strategy Officer. Currently, my6sense offers an open programmatic white-label native advertising platform for ad networks, media trading companies, group publishers, DSPs and SSPs. Read More: Key…

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13 sectors. The report identifies several best practices and case studies for brands to optimize their mobile marketing initiatives across channels including display advertising, paid search, and email. "Mobile has expanded from a top-of-funnel awareness device to a legitimate…

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

USONIQ Is a Brand New Marketing Tool and Sales Channel Based on Inaudible Sound USONIQ uses sound so as to remotely trigger mobile phones to display captivating content which is both engaging and imaginative. USONIQ has tuned the idea of triggering mobile phones using sound without Wi-Fi, Bluetooth services or Mobile Radio Networks either. The video/audio signal processing specialists at AUDIOALGORITHMS say that their new solution wins data-over-audio and thus, this enhances advertising and purchasing models. USONIQ…

The Top 20 Report Makes Public the List of the Best Mobile Marketing Agencies on the Agency Spotter Website The latest Top 20 Report issued by Agency Spotter recently listed the Best Mobile Marketing Agencies on the B2B ratings and review authority's website. The report was ranked based on client reviews, project data, and expert input. It features mobile agencies focused on app marketing for iOS, Android, mobile web, and more. Many of the winners also design and develop mobile apps, making the list especially valuable…

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in data-driven digital marketing, has announced that it has joined the TUNE Certified Partner Program. The program, run by TUNE, the leader in mobile marketing measurement, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. Recommended Read: Five DIY Activities to Become a B2B Content…