Merkle’s Merkury platform is now interoperable with Yahoo ConnectID Yahoo today announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management…
Read More...

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups  Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A…
Read More...

New solution delivers an open source infrastructure for cross-channel addressability, personalization, and measurement in a post-cookie environment Merkle, a leading data-driven customer experience management (CXM) company,…
Read More...

Influ2 moves forward with year-on-year triple-digit revenue and customer growth, a New Audience Discovery Capability, and Achieving its SOC 2 Certification Influ2, the first person-based marketing platform for B2B companies, announced…
Read More...

Please tell us about your current role and the team you handle. How did you arrive at the company? I’m the CEO and co-founder of Influ2. When I started my first IT outsourcing business, which is now called GlobalLogic, I tried to apply…
Read More...

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in…
Read More...

MRP Prelytix™, the only enterprise-class predictive ABM platform, announced Scott Matthews' appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly…
Read More...

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for…
Read More...

 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of account-based marketing (ABM). Co-founded by Dmitri…
Read More...

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15…
Read More...

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The…
Read More...

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their…
Read More...

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the…
Read More...

Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects, and employees. LinkedIn Marketing Solutions is constantly investing in Pages and have recently introduced…
Read More...

Hotnest Technology raises additional USD 6 Million Series A, total funding to date exceeds USD 8 Million Round led by leading Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors Funds will…
Read More...

Despite the growing presence of deepfake voice fraud, Americans believe that they can to detect a CG-voice pretending to be a human voice.; Research by ID R&D published as biometric firm prepares to demo voice anti-spoofing solutions at…
Read More...

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak…
Read More...

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey,…
Read More...

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales…
Read More...