Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization
Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a …
Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising
Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying …
PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …
IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization
Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a …
Digilant Announces MAIA: Programmatic Power With Human Insights
Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant – a programmatic media buying services company — introduced MAIA: Marketing, Artificial …
Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream
Teads, The Global Media Platform, announces its official partnership with Adform, one of the world’s leading independent advertising technology platforms. …
ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem
New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data …
Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli
Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli’s Spotplan for Upfront Audio Activations Jelli, the leading programmatic platform for …
B2B Brands Lag Behind Agencies in Programmatic Execution, According to Annual Dun & Bradstreet Report
As Programmatic Spending Rises, So Does Pressure to Improve Data Strategy Dun & Bradstreet released the 2019 Data-Driven Marketing and Advertising …
Smaato Reduces Media Buying Costs With Automated Traffic Curation
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading …
Zefr Rolls out New Suite of Content Filters for Programmatic Video Buyers and Expands Leadership Team to Support Growth in Brand Business
Rob Cukierman, Previous Head of Global Sales Strategy and Strategic Partnerships for Vevo and Daniel Oakins, Former Global Director at …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …
Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video
Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, …
OpenX Brings Programmatic Video Exchange to Japan and APAC Market
Publishers, Buyers Can Now Access Video Inventory Through Industry’s Highest Quality Marketplace OpenX, the world’s leading independent advertising technology provider, …