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Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi

Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business unit, and I have been at InMobi for almost five years. I manage the InMobi Exchange and our core supply products at InMobi, and I sit on the IAB Open Measurement and OpenRTB Working Groups. Prior to InMobi, I worked with different companies in the online space where I contributed to the product strategy and codebase. For those who are new to the industry, could you tell us about sellers.json and its…

Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships

Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology company, announced an enhanced offering for pharmaceutical marketers. The enhanced platform provides accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns. The widespread availability of online resources for both consumers and healthcare providers have created both new challenges and…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

Vistar Media Opens Programmatic Ecosystem

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “Our integration with Vistar extends our access to premium out-of-home media owners through reliable technology and a transparent supply chain, furthering our commitment to…

Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings

Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery and native advertising feed for the open web, announced the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. “Display & Video 360 gives our customers efficient access to buy Outbrain’s premium…

Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses

The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators. As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of…

Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising

Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered by machine-learning. Strengthening its solutions and presence in North America, EMEA, and APAC, Joveo delivers the most relevant talent in the shortest time to recruiters around the world. Effective immediately, Joveo's MOJO™ platform is fully internationalized, enabling: Multi-currency: recruiters using Joveo are now uniquely equipped to use multiple currencies…

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now Available in Buyers’ Demand Side Platforms of Choice Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, has launched its Synchromatic Marketplace, allowing programmatic access to all of Undertone’s engaging, high-impact digital advertising formats. @AccessUndertone brings the…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies,…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight, planned and launched the campaign during the high-traffic Black Friday holiday, using its client’s…

Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign, executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight planned and launched the campaign during the high-traffic Black Friday holiday, using its client's…

Hudson MX Announces Successful Launch of Local Media Buying Platform

Hudson MX has also launched the AgencyCloud™ API suite with broadcaster tech giant WideOrbit as first integration partner Media executive JT Batson and a team of seasoned sell-side, buy-side, linear, and digital veterans announced a new company, Hudson MX, and its flagship product BuyerAssist.  A fully customizable, cloud-based platform, BuyerAssistTM complements the skillset, market expertise, and institutional knowledge of local media buyers, empowering them to deliver superior client results in record time. Already,…

Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin

Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare line, Kylie Skin. This is believed to be the largest single national programmatic digital billboard campaign ever, according to Adomni, reaching audiences in over 1,100 U.S. cities, including prominent areas such as Times Square and Las Vegas Boulevard.  The programmatic out-of-home Kylie Skin campaign targeted 4,300+ US roadside digital billboards and 1,500+ digital…

FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to…