Powered by Scope3, Chalice’s Carbon Optimizer is a first-of-its-kind offering that leverages carbon-intelligent ad buying algorithms for programmatic Chalice, a New York based ad technology company, announced Carbon Optimizer, powered by…
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Grove Inc. (GRVI) SaaS ad platform has partnered with Benzinga to provide a programmatic, email advertising solution. Interactive Offers will help Benzinga monetize their emails through its programmatic ad units. Publishers, like…
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Vistar Media, the global provider of software for digital out-of-home (DOOH), announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to…
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Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative Hivestack, the world's leading independent programmatic digital out of home (DOOH) ad tech…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising…
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Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Marketing Technology News: NSAV Announces…
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DV is the only provider currently accredited for predictive viewability targeting as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns…
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Booyah Advertising, a leading Denver-based digital advertising firm, has announced the purchase of FiveFifty, a programmatic agency also headquartered in Denver, in an all-cash deal, and the debut of FiveFifty by Booyah, a programmatic…
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PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising…
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Mediahub and Adelaide have announced a partnership to develop media buying technology using Adelaide’s attention-based media quality metrics. Mediahub Worldwide and Adelaide have announced a partnership to develop media buying technology…
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Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age…
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For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite of CTV Targeting, Suitability and Transparency Tools Normalizing Activation and…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's…
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AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognition in Frost & Sullivan's 60-year history Based on its recent market analysis of…
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The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
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Digital-out-of-home (DOOH) marketing technology developer Broadsign, today announced the hire of Jonny Richardson as Director of Business Development, APAC. Joining Broadsign from Living Image Media, where he was Sales Director, Richardson…
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The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured…
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Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
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Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home…
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