IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…

BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine's robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top…

It’s How You’re Buying, Not Where You’re Buying Media That Matters

For the most part, the mobile inventory available across DSPs is similar, and when an SSP’s SDK is directly integrated with an app, it doesn’t mean that SSP is the only one with access to that app’s inventory. Most apps integrate with multiple SDKs and/or work with a mediation partner to optimize their monetization goals. Success in mobile, particularly on the performance side, relies on how you buy, not just where you buy. To buy efficiently, you need the data and tools to identify, on the bid request level, the…

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help move the company into the programmatic space and expand its’ business offerings. YouAppi has a ton of performance data gathered from years of leading the install and post-install in-app mobile business, and we are now working on making that data more useful in the programmatic landscape. We’re in the process of making our technology offering more accessible to programmatic buyers and brands that execute their…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities. This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining…

Nation’s Leading Real Estate Brokerage Taps Oracle as It Modernizes Home Buying and Selling

Berkshire Hathaway Affiliate Homeservices of America Teams with Oracle to Revolutionize the Home Buying and Selling Process HomeServices of America, a Berkshire Hathaway affiliate and one of the country’s premier providers of homeownership services, has selected Oracle Cloud to power the reimagination of the home buying and selling process. With Oracle Cloud, HomeServices, as part of its broader technology initiative, is transforming its operating model to enable its affiliated brands to offer a superior customer…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer.  A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world's first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space.  At NCC, he will oversee the…

LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech

This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for Real-Time Bidding (RTB). With the introduction of the IdentityLink for RTB, the Marketing Technology company could be leveraged to deliver free perpetual access to its scaled, people-based identifier. Here on, DSPs would leverage LiveRamp’s independent omnichannel identity graph to bid on digital advertising inventory. With this announcement, LiveRamp has opened its free access…

IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential

Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal product and technology teams to expand IPONWEB’s…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising

Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting on behalf of PubMatic, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The…

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a Comprehensive Data Analytics Platform That Brings Automated Data Collection, Normalization, and Powerful Analysis All into One Platform Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue…

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads and programmatic in-housing -- into one easy-to-read page. With the constant evolution of…

PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform

Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to Fuel Publisher & Advertiser Growth PowerInbox, the digital monetization partner trusted by 650+ publishers, announced it has expanded its technology and business development teams, welcoming three new email and adtech experts to support growing demand for its services. The strategic new hires come on the heels of substantial growth as the company racked up $30 million in revenue, three fast-growth…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media inventory buying. Netmining is now in a position to offer the largest DOOH media repository to its customers coupled with omnichannel abilities. “Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Dean Vegliante,…