Strong Programmatic AdTech Ownership Key to Winning the Battle of Differentiation

The Latest Study by ExchangeWire and IPONWEB Reveals 49% of Agencies Rely on Own Advertising Technology for Programmatic Media Buys and Improve Agency Performance Tech ownership is key to building the right momentum to sustain credible success in programmatic media buying. In a recent research by ExchangeWire, in association with IPONWEB, a majority of respondents agreed that tech ownership drives performance and instills confidence in the customers to forge a stronger publisher relationship. A highlight from the report…

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising,…

PushSpring Launches Audience Marketplace, Democratizing Data Buying

The New Audience Marketplace Enhances the Experience for over 650 Agencies and Brands That Leverage the PushSpring Audience Console to Create Robust Audience Segments for Analysis and Activation PushSpring, the leading independent provider of deterministic, mobile-originated data, unveils the first self-service audience marketplace designed for easy and intuitive access to buying, planning, and insights marketing functions. The marketplace is the first to allow marketers to quickly craft custom audiences for both…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…

Headway Acquires Mobile-First Programmatic Platform Smadex

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets,…

Encouraging Trend in APAC: Bringing Programmatic Home

Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the rise in APAC. In 2017 programmatic spend in the region reached $56bn, surpassing North America’s. The tech’s increasing presence looks set to grow further, as the top five countries with the fastest growing programmatic adoption rates are all Asian: India, Indonesia, South Korea, Malaysia and Taiwan, albeit off a relatively low base. It’s been a decade since the advent of programmatic trading. Ten years in…

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

Accenture, Agencies and the Ad-Buying Battlefield

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…

Lucidity Releases Yellow Paper Detailing Scalable Blockchain Implementation for Programmatic Advertising

Technical Paper Provides Deep Dive into Sidechain Scalability for Decentralized Advertising Analytics Lucidity announced the public release of its yellow paper describing its specific implementation of a trustless sidechain scaling solution. Lucidity, headquartered in Los Angeles, is a blockchain company focused on transparency and trust in digital advertising. The technical paper, authored by Miguel Morales, CTO of Lucidity, and Alexander Voloshko, Protocol Engineer at Lucidity, is a companion to Lucidity's white paper…

VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about. Through VuePlanner we’re enabling buyers to view YouTube inventory pre-bid, providing better video-level targeting by curating the most contextually relevant video content environments…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

RPM Advertising Selects Ternio’s Programmatic Blockchain for Brand Partnership

Terlato Wines International and Majestic Star Casino & Hotel to Participate in First Blockchain-Enabled Programmatic Advertising Campaign Using Ternio Ternio, the first company to provide a scalable blockchain solution for transparency in programmatic advertising, announced that Chicago-based ad agency RPM Advertising will trial run its blockchain solution with two brands — Terlato Wines and Majestic Star — this July. The aim is to provide inventory verification and transparency to the digital advertising process.…

LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation

Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, today announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLinkTM Data Store. Historically, the primary way to understand or interpret data accuracy has been through…

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

FreeWheel And Simpli.fi Partner To Enable Localized Programmatic Inventory

Provides Local Marketers and Agencies The Ability To Execute Programmatic Campaigns of Any Size Within Existing Workflow FreeWheel Advertisers, a leading advertising software technology firm formerly known as Strata, announced that it has integrated Simpli.fi's demand-side platform into its software. Simpli.fi is a programmatic platform purpose-built for localized campaigns and allows buyers to optimize audiences to local needs in real-time. Also Read: Talk to People, Not Numbers: How Email Personalization Can Turn a…

Otavamedia Seeks Greater Control on Media Buying with New PubMatic Deal

The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, has announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it operates and could streamline its approach to doing business. Currently, Otavamedia is a leading…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the…