Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company has introduced several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the demands of its clients: Optimizing all…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

Simmons Research Launches Simmons Activate, A Programmatic Activation Solution

Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting Simmons Research, the leading source of essential consumer intelligence, recently announced the launch of Simmons Activate, its programmatic activation solution. Powered by a strategic partnership with Acxiom, Simmons Activate provides marketers with the ability to convert actionable consumer insights into targetable segments across digital and addressable TV. As a result, consumers will experience fresher, more relevant…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The Interactive Advertising Bureau (IAB) today officially launched a training program geared for digital media buyers and sellers—“Programmatic 360: Automation Decoded”—an intensive educational course developed by industry authorities from companies such as LiveRamp, CBS Interactive, and Pandora. The course will provide detailed insights into the processes, tools, and strategic…

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

SpotX Reveals the Impact of Third-Party Data on Audience-Based Ad Buying and Selling

In A Recent Report, SpotX Has Released Detailed Insights Into The Current State of Video Advertising on OTT It's finally approved that third-party data is the strongest driver for the adoption of audience-based buying and selling of ads on OTT. According to the leading video ad serving platform, SpotX, more than ninety percent of the advertisers acknowledged that leveraging third-party data is the primary business driver for moving to audience-based buying and selling of ads. Recommended Read: Video is The Future of…

Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, has announced it has extended its strategic partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers highly accurate, up-to-date viewing data from millions of smart TVs, through 2021.…

Five Key Trends for Programmatic Advertising in 2018

If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry to adopt concrete measures to create a  more open, mature and controlled digital advertising ecosystem. Here are five trends that will get continued focus in 2018. A Continued Battle for More Transparency Transparency will continue to be a big matter of discussion in 2018.  Selling…

Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process

Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a return to quality over quantity. But it’s all too easy to point the finger at tech and machines that promise scale and efficiency in ad execution. Programmatic is just a mechanism after all – a technological process that performs a task based on instructions. While the technology must be…

SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels. The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and…

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. Over half of respondents say their digital video campaigns start late due to asset issues arising from disconnected hand-offs. At the time of this announcement, Melinda McLaughlin,…

Magnetic Announces Latest Media Buying Platform and a New CEO

Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI technology, has announced the launch of a new media buying platform, Magnetic Force. Magnetic Force is branded as a fully-automated and AI-powered transparent media buying platform. In addition to the latest launch, the digital marketing company also announced Corey Ferengul as the new Chief…

Does the Programmatic Advertising Landscape Have a Trust Deficit?

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes TRUTH, the first global blockchain-enabled media agency. Programmatic advertising has brought the advertiser’s dream of reaching the right person with the right message at the right time significantly closer. In the United States alone, eMarketer has estimated that nearly four of…

TMG’S TRUTH Media Agency Publishes Report on Programmatic Advertising

77% of The Respondents Agree That A Cleaner Supply Chain Will Release Time And Money For Better Advertising And Innovation TRUTH, the first global blockchain-enabled media agency, announced the findings of research conducted in collaboration with London Research. The research is based on interviews with senior marketers at well-known brands and a global survey of more than 100 senior executives with responsibility for ad buying — and highlights the crisis in confidence that is undermining the programmatic advertising…

Why Does the Programmatic Auction Type Matter

As buyers continue to push for greater transparency, greater attention is being focused on the programmatic buying process, particularly in regards to the auction mechanics. Full disclosure of the inventory being offered is crucial to transparency and the ads.txt initiative will push the industry further in this direction. Beyond verifying the authenticity of the inventory, how the auction is conducted is one of the other areas where greater transparency is needed. But why does the auction type matter and what can be done…

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology of…

NetEnt & Ve To Offer Big Data Marketing Buying Services To Global iGaming Sector

NetEnt & Ve Have Partnered To Offer Media Buying Services To Online Casino Operators Worldwide NetEnt AB, a leading digital entertainment company, providing gaming solutions to online casino operators, and Ve Global (Ve), a marketing technology business that operates from product discovery through to purchase, have partnered to offer media buying services to online casino operators worldwide. Believed to be the largest data-collaboration of its kind in the iGaming sector, Oslo-listed Gaming Innovation Group Inc (GiG),…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…