Collective, a provider of programmatic advertising solutions, announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising …
Adobe Advertising Cloud TV Brings First-Party Audience Data to Programmatic TV
Adobe Advertising Cloud TV ties in search intent data and additional data to help brands increase the effectiveness of traditional …
Adomik Launches UNIFY to Manage Programmatic Yield Holistically
UNIFY offers cross-stack analytics, troubleshooting, and benchmarking tools for programmatic publishers Adomik, a programmatic ad analytics and yield management technology firm, released …
Has Programmatic Delivered on Its Original Promise?
When it first burst onto the market way back in 2006, programmatic was often touted as the answer to finally …
Outbrain Launches Programmatic Access on AppNexus
OPA integrates demand partners into Outbrain’s native ecosystem on which customers can bid on CPM basis Outbrain, a content discovery …
Infectious Media and Screen6 partner to bring the promise of “Programmatic Everywhere”
Infectious Media, the international programmatic media agency, and Screen6, the leading provider of cross-device ID management, today announced an extensive …
TabMo Enters US as the First Mobile Creative Programmatic Platform
TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the US market, making its mobile-specific …
Nativo Taps Seasoned Pro Rich Rosenzweig as VP of Programmatic
Leading native advertising platform named former sales executive at Rubicon Project Rich Rosenzweig to head Nativo’s automation efforts Nativo, the …
AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable Privacy-First People-Based Programmatic Advertising
Index Exchange, LiveIntent, OpenX, and Rocket Fuel also join the initiative to help advertisers leverage the open advertising marketplace As …
Programmatic Tech Bytes with Richard K. Kahn, Founder and CEO of eZanga.com, Inc.
Earlier this month, we covered the launch of Anura by eZanga.com. Anura is eZanga’s latest technology to combat fraudulent ad traffic, …
Beachfront Media Launches Two-Way Transparency Suite For Programmatic Mobile Video Advertising
Beachfront Media Provides Full Transparency From Advertiser To Publisher, Ensuring Proper Placement Of Ads, Peace Of Mind For Digital Ad Industry …
Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix
Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned …
Connatix Launches Programmatic Syndication Platform for Brand Safety of Premium Video Ads
The programmatic market is going through the ceiling. It’s that part of the year when native programmatic innovation firms are …
TabMo hires Daniel Read as Head of Trading and Platform Sales to Expand Into Programmatic Market
TabMo, the new-generation mobile programmatic technology provider for agencies and advertisers, has picked cross-media planning and trading expert Daniel “Dan” …
Spotify Acquires MightyTV for Enriching CX Based on Programmatic Recommendations
MightyTV is Spotify’s second acquisition in 2017, following Sonalytic Spotify, the leading commercial music streaming platform, announced that it has …
Sling TV Among First to Partner with Newest Adobe Cloud for Programmatic Advertising
Adobe announced the launch of Adobe Advertising Cloud at the Adobe Summit 2017. Sling TV took the first steps …
Digilant Acquires Anagram to Add Value to the Growing Programmatic Ad Marketplace
Digilant, a global programmatic media solution provider, acquired another company from the same ecosystem — Anagram, for an undisclosed amount. …
Programmatic Tech Bytes with Andrew Gerhart, COO at AerServ
Last week, AerServ and STRATA announced a strategic partnership to help ad buyers add premium mobile video inventory at any stage …
5 Ways CMOs can Include Programmatic for Video Advertising in 2017
Overview of top Programmatic strategies that CMOs should adopt for video advertising in 2017 B2B adoption of programmatic video technologies for …
AcuityAds Sprints Ahead in Programmatic Video Ad Tech Market with Its Intent to Acquire Visible Measures
AcuityAds announced its intent to acquire analytics-led video advertising leader, Visible Measures Corporation and announced a CDN $7.5 million bought-deal …