Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced the appointment of Josh Yamuder as Director of Partnerships, Programmatic Marketplace. The appointment…
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By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it By 2023, it is expected that more than 90% of the industry will use…
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As a leader in ad tech, Bidtellect is bringing attention to the sustainability issues facing publishers and advertisers in the programmatic space. Bidtellect, a leading demand-side platform and advertising technology company, recently…
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Fox Corporation  announced a partnership with Magnite, the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the…
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Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns Volta Inc. , an industry-leading electric vehicle ("EV") charging and media company, announced that all…
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-OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness -Interoperability with…
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Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned…
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First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media …
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Shared commitment to sustainability and transparency a key factor in partnership Havas Media Group (HMG) North America and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that OpenX has been named a…
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The purchasing and selling of digital advertisements using automated systems that link publishers with potential advertisers is - programmatic advertising. A modern marketer's profession has become more dependent on programmatic…
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The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the…
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Advertising Automation Platform Recognized as a Top Provider in the Industry for Third Consecutive Year Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that the company has been named to …
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Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered…
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Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight…
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Ads for good platform offers turnkey solution for brands and agencies looking to harness Scope3’s holistic ad tech data; Combined, this technology will allow advertisers to track, measure and reduce end-to-end carbon footprint of their…
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JCDecaux UK launches programmatic digital-Out-of-Home at London’s Heathrow airport Paris, 16 June 2022. JCDecaux SA, the number one outdoor advertising company worldwide, announced today that its UK subsidiary JCDecaux UK has added…
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Magnite technology will be the access point for programmatic buyers Magnite , the world’s largest independent sell-side advertising platform, announced it has been selected to extend programmatic automation to DIRECTV’s traditional…
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Martin Hill, Head of Programmatic at Dianomi chats about the future of marketing and martech and what B2B teams need to do to prepare better for a cookieless future: __________ Welcome to this MarTech Series chat, Martin, we’d love to…
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The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner. Adani airports, the aviation business incubated under Adani Enterprises Ltd, a leader in the…
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Quotient’s End-to-End Platform Selected to Extend Rapport’s Real-Time, Data-Driven, Digital Solutions for its Roster of Global Brands Quotient , the leading digital media and promotions technology company, and Rapport, the global…
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