Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office …
Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative
Tappx to disrupt the global OTT/CTV advertising industry Tappx – a leading AdTech company that delivers global digital advertising …
Why Businesses are Shifting to Buying Software Online
SAP SE said a new survey showed that more than 80 percent of organizations no longer use the calendar to …
NativeX Expands Media Buying Solution with TikTok Partnership
NativeX has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, NativeX’s partners …
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, …
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Adelphic Report: Are Programmatic Traders Set Up for Success?
New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi
Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business …
Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships
Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology …
RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes
Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor …
Vistar Media Opens Programmatic Ecosystem
Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …
Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings
Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising
Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered …
Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats
Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits
Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for …