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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

Zendesk Releases Benchmark Guide for Enterprise Reports

New research offers insights to help large companies improve the customer experience  Zendesk, released the Zendesk Benchmark Guide for Enterprise. The new research reports feature insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support. The report details what sets companies with the most sophisticated…

World’s Largest E-Commerce Panel Combines With Nielsen’s Powerful Data To Create The First Complete View Of The U.S. E-Commerce FMCG…

Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined solution will produce the first complete picture of today’s omnichannel retail landscape for the U.S.…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from China, Australia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the…

LinkedIn Is Changing How Sponsored Content Appears on Its Platform

LinkedIn is improving its sponsored content format so that advertisers can generate higher ROI while using the same strategy LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is confident that their initiative will help marketing teams achieve business targets efficiently. Several minor and major changes will be announced with…

Capgemini Se : Capgemini Expands Its Digital Marketing Consulting Expertise with the Acquisition of June 21 in France

Capgemini expands its digital marketing consulting expertise with the acquisition of June 21 in France Capgemini announced today the acquisition of June 21, a consulting firm specializing in digital marketing. With expertise in supporting the C-Suite on their data-driven digital transformation, June 21 will reinforce, notably in France, Capgemini Invent, the Group's recently launched digital consulting, innovation and transformation Global Business Line. This bolt on acquisition enables Capgemini to further meet growing…

Atento Reinforces Its Growth Strategy in the South America Region and Appoints Óscar Velásquez Managing Director of Atento Colombia and…

Óscar Velásquez boasts an extensive professional career leading technology and outsourcing companies in Latin America and he joins the company to lead Atento's operations in Colombia Miguel José López, who until now was the head of the operations in Colombia, will lead the company's regional sales strategy for the banking and financial services sector Atento S.A. (NYSE:  ATTO), the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of…

Linguistic Systems, Inc. Announces the Relaunch of its Unique, Secure, Translation Services Solution as Ai Translate by LSI™

2 Concurrent Announcements: LSI Translation Plugin for Relativity is Rebranded as Ai Translate Plugin™ for Relativity; and Ai Translate by LSI Consulting™ is launched. Linguistic Systems, Inc. (LSI) announces that it is rebranding and relaunching its unique, secure, translation services solution as Ai Translate by LSI™. Formerly branded as Select Translation Service (STS), the solution has recorded nearly a decade of experience and hundreds of millions of translated pages for major AmLaw 100 and other international law…

[24]7.ai Offers Apple Business Chat to Help Clients Meet Customers Where They Are

To offer conversational and transactional chat and chatbot support to consumers across Apple iOS devices worldwide 7.ai, a global leader in intent-driven customer engagement solutions, today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they…

Torchlite Raises $3 Million to Expand Marketplace of Certified Digital Marketing Experts

New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its tech-enabled network of digital marketing freelancers. The funding round includes funding from existing investors, including Scott McCorkle, a technology investor and advisor, and new investor Salesforce Ventures. “Torchlite was created to enable every company to unlock the value of its…

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…

Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Adobe Announces Innovations in Video Suite at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide faster production rates, and seamless workflows, among many other features to enable video creators to bring their ideas to life. Adobe announced the salient features of their latest Creative Cloud Release- Adobe Sensei-powered animation Intelligent audio cleanup tools Selective color grading Advanced data-driven motion graphics templates End-to-end VR 180…

Bitsclub Vision Program Enters Strategic Partnership With Contentos to Create Decentralized Global Content Ecosystem

The Bitsclub Vision Program (BVP), a project birthed by collaboration between Bitsclub and a variety of renownedentrepreneurs and businesses, and Contentos (COS), a decentralized global content ecosystem, announced a plan for strategic cooperation (BVP-COS) on September 6th. COS is now BVP's first project, and BVP will provide a full range of technological, asset, and media support to the Contentos team. Bitsclub Vision Program (BVP) and Contentos (COS) have joined forces…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

DocuSign Drives Innovation in Fall ’18 Release

New capabilities include Responsive Signing, Smart Sections, mobile document scanning, Intelligent Insights, and Ethereum blockchain integration As part of its continued commitment to help organizations connect and automate how they prepare, sign, act-on, and manage agreements, DocuSign announced the general availability of its Fall '18 Release, showcasing innovation enhancements across the board. The DocuSign Fall '18 Release includes updates to the company's eSignature solution and its broader System of Agreement…

MarketSource Selects Phobio as a Key Technology Partner and its Rodio Workforce Communication Platform to Transform Communication and…

MarketSource and Phobio Utilize Analytics and Artificial Intelligence to Provide the Capability to Engage Retail Employees More Effectively Phobio, a leading provider of software and services that empower the retail industry, announced that MarketSource, the proven alternative to outsourcing sales, with a proprietary process that drives better sales, has selected Rodio to help build its Representative Engagement Platform (REP) and to drive workforce communications, engagement, and execution across tens of thousands of…

Radius Launches Radius Unify to Become First Enterprise B2B Customer Data

Platform New Platform in $1B Market Brings 360-Degree View of Every Possible Customer Radius​,the leader in connecting B2B data and intelligence, today announced the launch of ​Radius Unify​,the first-ever enterprise B2B customer data platform (CDP) that is powered by the largest, most accurate B2B data source – The Network of Record . With Radius Unify, B2B enterprises now have access to a single, 360-degree view of each prospective customer and the full market so they can streamline their pipeline, transform their data…