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Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Synup Announces New Executive Hires and Expansion in 2019

New NYC Headquarters and Enterprise Practice Highlight Explosive Growth Synup, the leading SaaS platform powering customer acquisition, advocacy and loyalty for global brands and their business locations, announced that it has deepened its executive leadership bench and moved into a new headquarters in the heart of New York City.  Ashwin Ramesh, CEO and founder of Synup, has also moved to New York to direct the company’s rapid expansion.  Synup helps brands deliver the most accurate and engaging content across devices and…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Telaria Expands EMEA Leadership Team With Appointment of Industry Veterans

Bill Swanson and Carole Dubourg to Help Grow Telaria’s Global Premium Video and CTV Opportunities       Telaria, Inc. , the complete software platform to manage video advertising for premium publishers, has hired Bill Swanson as VP, EMEA to lead the company’s growth in the region. He will report to Telaria Chief Strategy Officer Doug Campbell and will be based out of the company’s London office. Carole Dubourg has also joined the company as Country Manager for France where she is based in Telaria’s Paris office.   Mr.…

6sense Launches Account-Based External Media Campaigns Analytics

Increasing Digital Media ROI by Providing Agencies and Brands Real-Time Campaign Insights 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense’s ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…

Beware: Ad Fraud is Not a Harmless Crime

Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more attention to this reality. We typically think of ad fraud as click spamming, SDK spoofing, device farms, and bots delivering fake impressions—stuff that causes brands to lose money (lots of it), but ad fraud can be much more nefarious. Brands are often construed as the main victims of ad fraud because they have the largest at stake. No doubt, this is a giant issue and one that, in full disclosure, my company…

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. Multi-year adoption of…

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased to announce Gina Doria and Henry Wong as the newest hires to join an expanding sales organization. Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience. She formerly worked at ValueClick, Conversant, SteelHouse, RocketFuel, and Sizmek. She is also a member of the Forbes Business Development…

MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Prediction Series 2019: Interview with Julian Baring, GM North America, Adform

Tell us about your role and how you got here. What inspired you to join Adform? I had been handling partnerships at Adslot and before that, I worked at Facilitate Digital. From my experiences at those two companies, I learned how important global strategic partnerships are and got an education in the programmatic media trading ecosystem. I had also been at Operative and had agency experience when I worked at Saatchi so, I got to see the inner workings of those kinds of organizations. Throughout all of this, I lived in…

Vidoomy Launches Contextual Video Targeting

Vidoomy, as a video advertising platform presents to their clients a new technology which allows them to show their advertising video campaigns not only to the right user but also at the right moment. During 2018 Vidoomy´s main focus was to develop a technology that allowed all their clients to be able to reach their target user using specific segments such as, Age, Gender, Career, Country, Region, City and even the interests of that user. Vidoomy now presents a new feature "Contextual Video Targeting" which allows to…

Data Science Journal Delivers Cutting Edge Content to Take Marketing to Next Level

I-COM’s latest output, titled Frontiers of Marketing Data Science Journal, boasts nine diverse and impactful papers focused on the most exciting challenges faced by the industry. Through in-depth analysis, case studies and research from industry leaders it provides solutions and content aimed at those individuals working at the cutting edge of marketing and advertising. Supported by Catalina, who helps leading CPG brands influence behavior by personalising the path to purchase, the Frontiers of Marketing Data Science…

Shutterstock Partners with Greenlight Getting Exclusive Access to Rights-Bound Content

Industry Leader for Rights Clearance, Greenlight Teams up with Shutterstock to Provide Access to Gated Content for the Latter’s Clients Shutterstock’s platform is popular among marketers because it allows them to extract volumes of content for designer marketing campaigns. Be it photographs, footage, music or editing, the company has been a go-to place for campaign managers to leverage on superior content. As a gesture to thank businesses for their patronage, Shutterstock has now partnered with Greenlight, a leader in…

InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

OpenText Named as a Leader in Gartner Magic Quadrant for Content Services Platforms

OpenText, the global leader in Enterprise Information Management (EIM), announced that it has been positioned as a Leader in Gartner's 2018 Magic Quadrant for Content Services Platforms. "OpenText's vision for the intelligent and connected enterprise is rooted in our longstanding market leadership in Content Services. As companies embrace the power of AI, automation and IoT, the value and volume of data and content are rapidly increasing," said Mark J. Barrenechea, Vice Chair, CEO and CTO, OpenText. "OpenText has been…

Ingram Micro’s New Digital Marketing Platform Now Available

“Partner Connect” Simplifies the Complexities of Digital Marketing for Channel Partners #ONEIngram Ingram Micro Inc. announced the launch of its new digital marketing program Ingram Micro Partner Connect. Designed to enable channel partners to establish a meaningful digital presence for their brands, the new program simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service. Launched in beta earlier this year with members of Ingram Micro’s Trust X…

Kahuna Publishes a Report on the Emerging Landscape of Digital Marketplaces

Airbnb Is Valued at $38 Billion Dollars Without Owning a Single Property. Similarly, Uber, That Does Not Own a Single Vehicle Is Valued at $72 Billion Dollars. ‘Services’ Are Now a Core Part of Digital Marketplaces and Can Be Leveraged to Develop Profitable and Newer Business Models This exclusive report is developed by Brian Solis, Principal Analyst, Altimeter and published by Kahuna – The report speaks about expanding marketplaces and a platform economy. The report also reveals four main challenges in digital…