Kevin Coll Studied Communications and Business Administration at Fontbonne University and Has More Than 10 Years of Experience in Business and Marketing SmartBug Media — a leading intelligent inbound marketing agency that assists…
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Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is…
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Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on…
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Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of…
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There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people are the only real advantage, so what makes…
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Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal…
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Awareness and Fragmentation Remain Challenges Despite Strides by Orange, Telefonica & America Movil Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors, and the right user segments,…
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Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of…
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What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer…
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If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to…
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Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market…
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Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’…
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Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The…
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Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
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H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H…
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Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as…
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San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by FOGAF (Fear of Google, Amazon, and Facebook). With the official repeal of net neutrality, publishers will face even…
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"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for…
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The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to…
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