Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s…
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From their humbler beginnings as a social media platform and a search engine, respectively, Facebook and Google have today become mass media for many audiences, providing content focusing on national politics, prominent brands and…
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Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
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Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named "App Marketing Agency of the Year" in the 2017 App Growth Awards. The winners were selected by an independent panel of industry experts and…
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Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too…
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Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding Results for Its New Ford Fiesta Pre-Launch Campaign. Ogury, the mobile data platform that provides the most…
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"CMOs should have a clear understanding of the business challenges they are trying to solve and/or the customer value they are trying to deliver and use these factors to invest in prescriptive intelligence platforms. " On Marketing…
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The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They…
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New Features Empower App Developers To Better Segment Users And Customize Their Monetization Strategies To Maximize Revenue Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the launch of two…
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"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt's ShopTV App Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV …
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The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou,…
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Verve Activate Location-Powered Mobile Audience Segments Are Now Available to the Trade Desk Clients Verve, the global leader in location-powered mobile marketing, announced the availability of its exclusive Verve Activate audience…
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Advertiser Solutions Provide Clarity of First-Party Data to Curate Audiences Specific to Campaign Needs Mass², a wholly-owned subsidiary of Nexstar Digital LLC, and premium provider of multi-screen digital advertising announced the…
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Previously the Penton CFO, Nicola Allais Joins DoubleVerify as CFO, Bringing Financial, Management, and Media Industry Expertise to DoubleVerify DoubleVerify, the leading independent provider of digital media measurement software and…
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Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics…
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The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused…
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Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see “solid gold watches” peddled on the sidewalk, and Versace imitation purses hawked on the cheap. No brand wants to see a…
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