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MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

Sabio Group Acquires Coverage Group in France

Addition of one of Europe’s leading Genesys Cloud partners further strengthens Sabio’s EMEA CX cloud capability Sabio Group has announced the acquisition of Coverage Group, one of France’s leading independent providers of customer experience and communications technology solutions. The acquisition supports Sabio’s goal of becoming the leading player across the European CX market and will add significant scale to the company’s French operations. .@SabioSense acquires Coverage Group, one of France’s leading independent…

Recipe for E-Commerce Success: Dawn Foods Goes Headless to Bring Rich B2B E-Commerce

commercetools, Contentstack and EPAM Systems Create Fast, Engaging, Innovative Customer Experiences  commercetools, the next-generation commerce software company, Contentstack, a modern content management system (CMS), and EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, have taken the bakery industry high tech with a new headless commerce solution for Dawn Foods, a global bakery manufacturer and ingredients supplier. The B2B e-commerce solution gives Dawn…

How PR Can Help You Salvage the Second Half of 2020

If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching your head. This week marks the mid-way point for the year, and it’s usually a time to assess your business plan and consider how you can improve in Qs 3 and 4. Umm, let’s just say this year is different. Instead of a tweak or simple process improvement like renegotiating the printer paper supply, business owners in all sectors are erasing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

AccuTitle Acquires Title Software Platform Landtech

Presenting a state-specific and intuitive cloud-based option to Landtech clients AccuTitle, a leading provider of title management platforms focused on streamlining the real estate title production and closing process, has announced the acquisition of Florida-based Landtech Data Corp. This acquisition increases AccuTitle's client base to over two thousand title organizations and adds key states to its offering. The industry experts at AccuTitle and Landtech, together with the recently acquired Closers' Choice team, create…

Avaya Acclaimed by Frost & Sullivan for Elevating Contact Center Workforce Engagement

Avaya's solutions combine resources, insights, and knowledge from across the organization to deliver outstanding customer and employee experiences Based on its recent analysis of the North American workforce engagement management (WEM) market, Frost & Sullivan recognizes Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, with the 2020 North American Growth Innovation Leadership Frost Radar Award. The Avaya OneCloud contact center-as-a-service (CCaaS) portfolio…

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Informatica Acquires Compact Solutions to Extend Industry Leading Enterprise Data Catalog

Acquisition strengthens Informatica's catalog of catalogs with the broadest metadata connectivity in support of analytics, data governance and privacy, customer experience, and data warehouse modernization initiatives Informatica, the enterprise cloud data management leader, today announced it has acquired Compact Solutions LLC to bring expanded metadata management to the Informatica Intelligent Data Platform™, powered by the CLAIRE AI engine. The acquisition strengthens Informatica's current leadership in metadata-driven…

NICE Named Market Share Leader for Contact Center Workforce Optimization

NICE Holds 40% Market Share, More Than Six Percentage Points Greater Than Nearest Competitor NICE announced that it has been recognized by DMG Consulting LLC, a leading independent research and consulting firm, as the Contact Center Workforce Optimization (WFO) market share leader for first half 2018 with a 40.0 percent share of the market. NICE Contact Center WFO has a lead over the nearest competitor by more than six percentage points of market share. "Our continued leadership in the WFO market showcases the strength…

New Training Course Aims to Make it Easy to Get Started with EdgeX Foundry

Course explains what EdgeX Foundry is, how it works, how to use it in your edge solutions, leveraging the support of LF Edge's large ecosystem The Linux Foundation, the nonprofit organization enabling mass innovation through open source, today announced the availability of a new training course, LFD213 - Getting Started with EdgeX Foundry. LFD213, was developed in conjunction with LF Edge, an umbrella organization under The Linux Foundation that aims to establish an open, interoperable framework for edge computing…

Digerati Provides Update of its Planned Acquisition of Nexogy

Digerati Technologies, Inc., a provider of cloud services specializing in UCaaS (Unified Communications as a Service) solutions for the small to medium-sized business (“SMB”) market, is pleased to provide an update to its previously announced definitive agreement to acquire Miami-based Nexogy, Inc. (“Nexogy”), a leading provider of cloud communication and broadband solutions tailored for businesses. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud The Company and…

Orange Business Services Delivers Collaboration and Contact Center Services

Supports ZIM’s focus on providing its customers with a differentiated customer experience ZIM Integrated Shipping has extended its contract with Orange Business Services for cloud-based contact center and collaboration services, including network connectivity and audio and web conferencing. This solution will continue to boost collaboration and productivity across 20 contact centers globally, resulting in an enhanced experience for ZIM’s customers. ZIM is one of the largest carriers in the global container shipping…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

MaxoTel Partners With Grandstream to Expand Their VoIP Solution in the Australian Market

Grandstream’s GRP Series of Carrier-Grade IP Phones Now Available in Australia From Maxo Telecommunications Grandstream, connecting the world since 2002 with award-winning SIP unified communication solutions, and Maxo Telecommunications, a leading ITSP and NBN (National Broadband Network) ready Hosted telephone system provider, announced that MaxoTel will be offering Grandstream’s GRP series of Carrier-Grade IP phones in their portfolio. System integrators, installers and resellers throughout Australia can now partner…

Dialpad Announces Appointment of Jen Grant to Board of Directors

CEO and Marketing pro joins tech leaders Marc Andreessen, Rich Miner and others as company experiences rapid growth in "Work from Anywhere" era Dialpad, the only cloud-native business communications platform powered by Voice Intelligence (Vi), recently announced that Jen Grant has joined the company's Board of Directors. The announcement comes as Dialpad continues to see rapid growth as the demand for remote work tools rises with changing business needs worldwide. "We are seeing remote work on the rise everywhere, and…

TDWI Releases Updated Analytics Maturity Model Assessment and Guide

Online survey and assessment guide help organizations evaluate the maturity of their analytics and learn where to focus their efforts to maximize its value TDWI, the leading source for in-depth education and research for analytics and data management, announced its new online assessment tool and accompanying guide. TDWI created the Analytics Maturity Model and Assessment in response to requests from organizations to understand how their analytics deployments compare to those of their peers in order to provide best-in-class…

Getty Images To Be Dedicated In-Game Esports Photographers

Getty Images to serve as the Exclusive Photographic Agency of Gran Turismo's global lineup of esport events Getty Images, a world leader in visual communications, and Polyphony Digital Inc., creator of the Gran Turismo franchise, have today announced a deal that will see Getty Images' world-class motorsport specialist photographers capturing stunning in-game photography from Gran Turismo's online and live World Tour events. Getty Images will serve as the exclusive Photographic Agency of the FIA Certified Gran Turismo…