Banner Before Header

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

SSI Becomes Licensed Net Promoter Score Provider

NPS Provides Proactive Measurement of Customer Loyalty and Endorsement SSI became a licensed Net Promoter Score service provider, enabling companies to survey 17 million panelists in order to measure customer loyalty and gather insights to improve long-term customer relationships. Net Promoter Score, used by companies since its introduction in 2003, measures the loyalty that exists between a brand and its customer base. "NPS has been the gold standard for companies looking to assess brand loyalty.…

500+ Influencers Celebrate ‘Influencer-Led’ Marketing at XOMAD’s Beta Launch

500+ Influencers Celebrated The Uprising Of #InfluencerLed Marketing, Initiated By The Beta Launch Of The Tech Platform From XOMAD On October 13, 500+ influencers gathered in an industrial warehouse in DTLA to celebrate the uprising of #InfluencerLed marketing, initiated by the beta launch of the new highly anticipated tech platform from XOMAD. An experiential haunted walk-through showcased zombie madmen and made a statement about the end of the madmen era of scripted marketing and the uprising of #InfluencerLed…

The Data & Measurement Behind Successful Influencer Marketing

'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer collaboration, there are actually a number of layers in analytics and measurement that are available today. While it is great to be able to quickly see the number of followers or average engagement rate an influencer has, there are many other aspects to consider as a brand looking to…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Pressing Engagement: The Art of Social Selling

Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly becoming an essential tool for sales teams, is Social Selling. Social Selling, in the right hands, can bring unprecedented opportunities for connecting and engaging decision makers. For the most part, companies are beginning to wise-up to Social Selling.Forty-nine percent of B2B enterprises…

Textio Upgrades Enterprise Offering to Optimize Augmented Writing for Larger Teams

Large Enterprises Finally Measuring Impact Of AI On Human Resource Platforms With Textio Textio, the developer of the world's first augmented writing platform, announced a host of new product features and updates designed to address the needs of large organizations looking to bring in leading talent. Enterprises are under increasing pressure to deliver measurable improvements in their hiring pipeline and they are turning to artificial intelligence (AI) solutions. While AI solutions for HR organizations have gained in…

MediaVillage Analysis Suggest Marketing Communications Spend in Media Buoyed Largely by Growth of Digital

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…

Celebrus Points the Way to GDPR Compliance with New Product Release

Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations challenged by the EU’s General Data Protection Regulation (GDPR), the new Celebrus GDPR-compliant CDP delivers timely features in key areas of the legislation which is due to come into force in May 2018. It supports an enterprise storing all of the consent data provided by visitors to its…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

A Marketer’s Guide to Measuring Social Success

How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how your efforts contribute to the organisation’s business goals. Social media, like other channels, must prove its return on investment. Of course, that’s easier said than done. Whether you use social media to drive awareness, revenue, customer satisfaction, increase traffic or even generate…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…