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Castbox Launches Livecast, a Live Audio Streaming Feature for Podcast Creators

Castbox, an award-winning podcast platform, announced the launch of Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Available on Castbox mobile and desktop apps, the new feature allows podcast creators and influencers to host interactive audio shows and engage with fans and listeners in real-time. As live streaming media gains traction on platforms like Facebook and Twitch, Livecast gives podcasters an opportunity to capitalize on…

Cisco Live Records Hundreds of Technical Sessions with 63 Panasonic AW-UE70 4K Integrated Pan/Tilt/Zoom Cameras with Auto Tracking Software

Cisco Live, the annual customer conference under the aegis of Cisco Systems, Inc. (San Jose, CA), has upgraded its session capture with the use of more than five dozen Panasonic AW-UE70W/K 4K/HD pan/tilt/zoom cameras with AW-SF200 Auto Tracking software. This state-of-the-art software enables Panasonic professional PTZ cameras to automatically track presenters via face and body detection, now with deep learning technology. According to Cisco Live program manager Peter Stone,…

Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China

Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba will exclusively deliver Salesforce Enterprise CRM product suite in China. The distribution would cover mainland China, Hong Kong, Macau and Taiwan. Alibaba owned more than 40% of the total Cloud business in China. Globally, Alibaba is ranked fourth, and second in the APAC region. In their official announcement, Salesforce wrote -- "Together,…

Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…

Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

Swrve Chief Strategy Officer Barry Nolan to Speak at Facebook Platform F

Mobile Marketing Platform Leader to Address Audience of Irish Entrepreneurs and Business Leaders on Considerations for Creating Successful Apps and Mobile Experiences Swrve, the global leader in real-time relevant mobile engagement, announced that Chief Strategy Officer Barry Nolan will be delivering the keynote address at Facebook’s July Platform F event “Disrupting the Market: App and Mobile First”. As part of his keynote address, Barry will provide considerations for Irish and international entrepreneurs and business…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Ad Council Announces Facebook’s David Fischer as Board Chair

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook,…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…

Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform

Leading global customers including Alaska Airlines, Starbucks, Gap Inc, Planet Fitness, Moët Hennessy USA, and Wynn Las Vegas now have a better, faster, smarter way to use data to serve their customers Amperity, the leading Customer Data Management platform, announced the next iteration of its best-in-class solution to help brands connect and use data to power customer 360 initiatives across their organizations. With this new release, companies will gain a truly comprehensive and actionable customer view, helping them put…

LivePerson Wins 2019 Artificial Intelligence Breakthrough Award

LivePerson's Maven Recognized with "Best AI-Based Solution for Customer Service" Award in 2019 AI Breakthrough Awards Program LivePerson, Inc., a global leader in conversational commerce, announced that its recently introduced Maven™ conversational AI platform was selected as the winner of the "Best AI-Based Solution for Customer Service" from AI Breakthrough, a leading market intelligence organization that recognizes top companies, technologies, and products in the global artificial intelligence market. Maven is a…

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

Live Nation Unveils Augmented Reality Products Elevating The Fan Experience

Hyundai to promote its all-new 2020 Sonata at Music Midtown festival with Live Nation's AR experiences At the Cannes Lions International Festival of Creativity, Live Nation, the world's leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will be the first…

Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’

Facebook's vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two ends of the 'chaos' spectrum ever since it's roles in overlooking data privacy compliance and Cambridge Analytica scandal were exposed last year. In less than a year, Facebook has managed to map a more-focused and heavily fortified digital messaging and social media platform for users. It will be topped with a digital currency offering powered by blockchain technology. Yesterday, Facebook…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Streamlabs Unveils Creator Sites; Integrated Website-Builder and Commerce Platform for Live Streamers

Streamlabs, the leading provider of live streaming tools, is announcing the general availability of Creator Sites, a new content creator-focused website builder to help live streamers consolidate their online brand, monetize their stream, and grow their online business. This is “Shopify for Creators”, enabling live streamers to showcase their brand while monetizing via donations, and selling apparel and accessories from their own website. @Streamlabs is announcing Creator Sites, a new content creator-focused website builder…

NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31,…

Company to Present a New Use Case for Sentiment Analysis Capabilities Within Its AR E-commerce Platform, Featuring Conversational Commerce Technology NexTech AR Solutions announced that CEO Evan Gappelberg and President Paul Duffy will team up with LivePerson to showcase its sentiment analysis capabilities for augmented reality (AR) eCommerce at the Augmented World Expo (AWE) USA Conference, taking place in the heart of Silicon Valley May 29-31, 2019 at the Santa Clara Conference Center in Santa Clara, CA. On the Mission…