RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

Live Nation Unveils Augmented Reality Products Elevating The Fan Experience

Hyundai to promote its all-new 2020 Sonata at Music Midtown festival with Live Nation's AR experiences At the Cannes Lions International Festival of Creativity, Live Nation, the world's leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will be the first…

Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’

Facebook's vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two ends of the 'chaos' spectrum ever since it's roles in overlooking data privacy compliance and Cambridge Analytica scandal were exposed last year. In less than a year, Facebook has managed to map a more-focused and heavily fortified digital messaging and social media platform for users. It will be topped with a digital currency offering powered by blockchain technology. Yesterday, Facebook…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Streamlabs Unveils Creator Sites; Integrated Website-Builder and Commerce Platform for Live Streamers

Streamlabs, the leading provider of live streaming tools, is announcing the general availability of Creator Sites, a new content creator-focused website builder to help live streamers consolidate their online brand, monetize their stream, and grow their online business. This is “Shopify for Creators”, enabling live streamers to showcase their brand while monetizing via donations, and selling apparel and accessories from their own website. @Streamlabs is announcing Creator Sites, a new content creator-focused website builder…

NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31,…

Company to Present a New Use Case for Sentiment Analysis Capabilities Within Its AR E-commerce Platform, Featuring Conversational Commerce Technology NexTech AR Solutions announced that CEO Evan Gappelberg and President Paul Duffy will team up with LivePerson to showcase its sentiment analysis capabilities for augmented reality (AR) eCommerce at the Augmented World Expo (AWE) USA Conference, taking place in the heart of Silicon Valley May 29-31, 2019 at the Santa Clara Conference Center in Santa Clara, CA. On the Mission…

Brightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

Eventbrite Powers New Ticketing Functionality for Facebook Events

New Product Enables Small Businesses and Entrepreneurs to More Easily Create and Sell Tickets to Events Directly on Facebook Eventbrite, a global ticketing and event technology platform, and Facebook announced the launch of Ticketing on Facebook, powered by Eventbrite — a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook. Rollout in the US begins, opening up a new way for event creators on Facebook to engage with attendees of their events and gatherings. Ticketing on Facebook,…

RentPath Announces Social Ads Express, Rental Industry’s First And Only Hyper-Targeted And Fully Automated Facebook Program

Sophisticated and Unique Digital Marketing Solution Now Available Nationwide RentPath announced a digital marketing solution that gives property management companies (PMCs) the ability to target Facebook ads to in-market renters. By using proprietary, first-party data from its websites, Rent.com and ApartmentGuide.com, RentPath is able to provide specificity, speed and unmatched value in reaching consumers who are currently looking to rent. Recent changes by Facebook limit advertisers’ ability to target audiences, and…

LivePerson Releases World’s First Collaborative AI Technology, Empowering All Staff in an Enterprise to Assist Technologists with Bot…

Launch Customers, Including Fortune 500 Telecommunications, Marketing and Travel Companies, Have Used the New Conversation Builder to Train Nontechnical Staff and Create Customer-Facing Bots in as Little as 24 Hours LivePerson, a leading provider of conversational commerce solutions, announced the general availability (GA) of its new Conversation Builder technology, the world's first all-in-one platform for building enterprise-scale chatbots. Conversation Builder is a dramatically faster way for brands to create…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

How to Find the Right Advertising Fit: Facebook vs. Instagram

Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no doubt of the answer: All. When it comes to social advertising, not all platforms are created equal. The reality is traditional Facebook advertising still dominates many marketing budgets with its 2.3 billion users. Although Facebook and Instagram share many similar functionalities — interaction with friends, a real-time feed of visual content, not to mention the fact that both platforms are owned by…

Albertsons Performance Media, Powered by Quotient, Delivers Strong Results in First Year

Major CPGs like Pepsi and General Mills Report Success in Driving Sales and Exceeding Benchmarks One year after its launch, Albertsons Performance Media (APM) powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen. “Our Pepsi summer campaign was a huge success in reaching the right shoppers, driving sales, and exceeding all of our engagement benchmarks” “Albertsons Performance Media has quickly grown into a powerful way for brands to…

Zype Playout Helps Video Teams Program and Distribute IP-Delivered Linear Live Streams

Zype to Debut New Solution at NAB Show for Creating IP-Delivered Linear Live Streams to Distribute to O&O Websites and Video Apps, as Well as Video Streaming Destinations like Twitch, YouTube, SlingTV, and More Zype, the leader in video content management and distribution infrastructure, introduced Zype Playout to empower VidOps teams to quickly build and launch broadcast-quality linear live IP-based streams using their existing video libraries. Zype Playout offers easy-to-use workflows for transforming playlists of…

Dos and Don’ts of Facebook Advertising for Young DTC Brands

Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but as with any new brand that enters the market, emerging DTC businesses face an expensive battle to break through the noise and capture the attention of potential customers. Facebook has shown itself to be a defensible and relevant channel when it comes to generating awareness and driving e-commerce sales. In short, it’s not wavering in its ambition to connect with 2.32 billion people and…