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Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…

MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store

Launching September 26, the new course will empower participants to create paid social cash flow, find new profitable customers, and scale e-commerce businesses MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019. Geared towards e-commerce professionals, business owners, and marketers, the online class looks to highlight advanced strategies to create affordable and ROI-positive ads. The exclusive creative-focused course…

Breaking Down Communication Barriers: TranslateLive Creates Innovative Software With Live Translation, Hearing, Video, and Chatting

With a Fast and Easy to Use Award-Winning Solution, TranslateLive Provides Instant Translation Support for Those With Communicative Disabilities and Barriers Offering an intriguing glimpse into the future of translation devices, TranslateLive, has created an innovative software and hardware solution with the capability to connect everyone regardless of language or hearing barriers. With more than 120 different languages and dialects, including user-friendly features for the blind, low vision, deaf and hard of hearing,…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…

Chinese Consumers Live on ‘Super Apps’ Thanks To In-App Payment System

WeChat Remains China's King of Social Media with Its 94% Adoption Rate Towering over Second-Place Tencent Qq, Which Got 70% China's 'super apps' enable a variety of capabilities from third-party service providers within a single app including ride-hailing, ordering food delivery, messaging and mobile payments. Many of these services started primarily as mobile payments platforms which is why WeChat Pay and Alipay are currently the two largest apps in China, boasting a 90% and 94% usage rate by adult internet users,…

LivePerson Debuts Enhanced Maven AI Capabilities to Help Brands Deliver Personalized, High-Impact Conversational Experiences

Upgraded Conversational AI Features Increase Agent Efficiency and Solve Routing Problems to Make It Easy for Brands to Orchestrate Customer Journeys at Scale LivePerson, Inc., a global leader in conversational commerce, announced new Maven artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates…

Car Throttle Secures Third Michelin Partnership to Livestream Monterey Car Week 2019 for Global Online Audiences

Car Throttle, the largest media company for social auto enthusiasts, has secured a third partnership with Michelin to broadcast the 2019 Monterey Car Week in California to social media-based car enthusiasts around the world. The partnership follows a hugely successful campaign with the leading tire brand in 2018, which saw Car Throttle's Monterey coverage reach over 20 million enthusiasts in only a four week period. The unique approach to auto event coverage saw the renowned social media brand broadcast three livestreams…

Getting Started with LinkedIn Live

LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to their network, and allows company pages to broadcast to their followers. The platform is being rolled out slowly and is currently being piloted by a small group of users, so it isn’t yet available to the general public, but you can apply to be a part of the pilot program. I was able to get early access to LinkedIn Live as part of the alpha group (more on how to get in below). While I applied via…

Castbox Launches Livecast, a Live Audio Streaming Feature for Podcast Creators

Castbox, an award-winning podcast platform, announced the launch of Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Available on Castbox mobile and desktop apps, the new feature allows podcast creators and influencers to host interactive audio shows and engage with fans and listeners in real-time. As live streaming media gains traction on platforms like Facebook and Twitch, Livecast gives podcasters an opportunity to capitalize on…

Cisco Live Records Hundreds of Technical Sessions with 63 Panasonic AW-UE70 4K Integrated Pan/Tilt/Zoom Cameras with Auto Tracking Software

Cisco Live, the annual customer conference under the aegis of Cisco Systems, Inc. (San Jose, CA), has upgraded its session capture with the use of more than five dozen Panasonic AW-UE70W/K 4K/HD pan/tilt/zoom cameras with AW-SF200 Auto Tracking software. This state-of-the-art software enables Panasonic professional PTZ cameras to automatically track presenters via face and body detection, now with deep learning technology. According to Cisco Live program manager Peter Stone,…

Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China

Continuing its pursuit of global expansion, Salesforce has announced a strategic partnership with multinational innovation leader, Alibaba. From today, Alibaba will exclusively deliver Salesforce Enterprise CRM product suite in China. The distribution would cover mainland China, Hong Kong, Macau and Taiwan. Alibaba owned more than 40% of the total Cloud business in China. Globally, Alibaba is ranked fourth, and second in the APAC region. In their official announcement, Salesforce wrote -- "Together,…

Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…

Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

Swrve Chief Strategy Officer Barry Nolan to Speak at Facebook Platform F

Mobile Marketing Platform Leader to Address Audience of Irish Entrepreneurs and Business Leaders on Considerations for Creating Successful Apps and Mobile Experiences Swrve, the global leader in real-time relevant mobile engagement, announced that Chief Strategy Officer Barry Nolan will be delivering the keynote address at Facebook’s July Platform F event “Disrupting the Market: App and Mobile First”. As part of his keynote address, Barry will provide considerations for Irish and international entrepreneurs and business…

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Claravine Nabs Oracle’s Senior Product Leader Chris Comstock To Lead Product Innovation Under Comstock’s Leadership, Claravine Rolls Out Integrations with Google Campaign Manager and Facebook Ads Manage Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry…

Ad Council Announces Facebook’s David Fischer as Board Chair

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council's Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook,…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…

Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform

Leading global customers including Alaska Airlines, Starbucks, Gap Inc, Planet Fitness, Moët Hennessy USA, and Wynn Las Vegas now have a better, faster, smarter way to use data to serve their customers Amperity, the leading Customer Data Management platform, announced the next iteration of its best-in-class solution to help brands connect and use data to power customer 360 initiatives across their organizations. With this new release, companies will gain a truly comprehensive and actionable customer view, helping them put…

LivePerson Wins 2019 Artificial Intelligence Breakthrough Award

LivePerson's Maven Recognized with "Best AI-Based Solution for Customer Service" Award in 2019 AI Breakthrough Awards Program LivePerson, Inc., a global leader in conversational commerce, announced that its recently introduced Maven™ conversational AI platform was selected as the winner of the "Best AI-Based Solution for Customer Service" from AI Breakthrough, a leading market intelligence organization that recognizes top companies, technologies, and products in the global artificial intelligence market. Maven is a…