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Integrate Bolsters Social Solution with Facebook Integration to Help B2B Marketers Scale Pipeline and Accelerate Revenue

B2B Marketers Now Have a Real-Time Solution to Deliver Clean and Intelligent Leads from Both Facebook and LinkedIn to Sales Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new native connector with Facebook that allows customers to meaningfully increase the effectiveness of their…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…

NexTech Launches 3D Advertising Platform for Facebook

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1.5 billion people on Facebook, this new product offering is a big step forward in creating the most robust vertically integrated AR-3D offering on the market today. "NexTech is systematically building out its product offerings…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Google+ Is Dead, Long Live Google My Business

Google+, Google’s own social media platform which launched in 2011, is to shut down in April 2019 after a new leak occurred. The social channel had quite a strong start in its early days but never managed to generate sufficient interest or activity to compete with other platforms such as Facebook, Twitter or LinkedIn. A study from Stone Temple Consulting revealed that 90% of people registered on Google+ had never posted anything on the platform. The network was due to shut down in August 2019, but a new bug that…

Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research

After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics’ to Artificial Intelligence and related research. Yesterday, the global social media giant and personal data aggregator announced that it is partnering with the Technical University of Munich to support the incubation of an independent AI…

Metadata.io Recognized as Facebook Marketing Partner

Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

LivePerson Releases First Annual Conversational Commerce Index

Shows High Consumer Preference for Conversational Interfaces, Fast Adoption of AI and Automation LivePerson, Inc., a leading provider of conversational commerce solutions, released its first annual conversational commerce index report, highlighting how businesses are using messaging and voice assistants to interact with their customers. The report provides a comprehensive overview of the untapped economic potential for conversational commerce, and quantifies the opportunity for the market with three benchmarks: consumer…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Talend Fall ’18 Enables Enterprises to Deliver Insight-Ready Data at Scale

Major Integration Platform Update Adds Advanced Catalog and API Development Capabilities and Dramatically Accelerates Machine Learning at Scale Talend a global leader in cloud data integration solutions, announced a major update to Talend Data Fabric, the company’s unified data platform for data integration across complex, multi-cloud and on-premises environments. Announced at Talend Connect UK, Talend’s Fall 2018 release delivers insight-ready data at scale with new features including Data Catalog, which creates a single…

Publish Video on Facebook Easily with Zype

Video-Centric Organizations Can Now Easily Share Video Content Natively on Facebook with No Configuration Required Zype, the leader in video content management and distribution infrastructure, now helps customers quickly and easily publish Video on Demand (VOD) content directly to Facebook without complex media, storage and metadata management. Customers can reach wider audiences distributing video through social media and this new integration ensures VOD content is optimized by Zype to meet Facebook's publishing…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…