LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

LivePerson Releases First Annual Conversational Commerce Index

Shows High Consumer Preference for Conversational Interfaces, Fast Adoption of AI and Automation LivePerson, Inc., a leading provider of conversational commerce solutions, released its first annual conversational commerce index report, highlighting how businesses are using messaging and voice assistants to interact with their customers. The report provides a comprehensive overview of the untapped economic potential for conversational commerce, and quantifies the opportunity for the market with three benchmarks: consumer…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Talend Fall ’18 Enables Enterprises to Deliver Insight-Ready Data at Scale

Major Integration Platform Update Adds Advanced Catalog and API Development Capabilities and Dramatically Accelerates Machine Learning at Scale Talend a global leader in cloud data integration solutions, announced a major update to Talend Data Fabric, the company’s unified data platform for data integration across complex, multi-cloud and on-premises environments. Announced at Talend Connect UK, Talend’s Fall 2018 release delivers insight-ready data at scale with new features including Data Catalog, which creates a single…

Publish Video on Facebook Easily with Zype

Video-Centric Organizations Can Now Easily Share Video Content Natively on Facebook with No Configuration Required Zype, the leader in video content management and distribution infrastructure, now helps customers quickly and easily publish Video on Demand (VOD) content directly to Facebook without complex media, storage and metadata management. Customers can reach wider audiences distributing video through social media and this new integration ensures VOD content is optimized by Zype to meet Facebook's publishing…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

Syndeo Unveils “Arcanine Release” Delivering Artificial Intelligence for Customer Engagement

Syndeo, an innovative technology company on a mission to revolutionise the world of customer service, announced their “Arcanine Release”. Syndeo unveils “Arcanine Release” delivering Artificial Intelligence for customer engagement This release combines Syndeo’s proprietary AI technology with an intuitive user interface enabling businesses to create customer service interactions via social messaging apps. Based on the company’s proprietary algorithms, the AI is tailored for customer experience interactions and includes:…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Phrasee: AI-Powered Copywriting for Facebook Has Arrived

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns. Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language. The new product,…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…

Liveperson’s LiveEngage Platform Enables T-Mobile Customers to Connect with Their Team of Experts Through Messaging

LivePerson, Inc., a leading provider of conversational commerce solutions, announced that its LiveEngage platform enables messaging for T-Mobile's vaunted Team of Experts approach to customer care. LiveEngage connects T-Mobile Team of Experts to the different messaging platforms that customers prefer, providing the automation and operational capabilities necessary to run a customer care experience over messaging, at scale. "LivePerson works with the most innovative brands in the world so that they can have one-to-one…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

Facebook Chooses TreSensa as Playable Ad Partner

Providing the most actionable and effective ad formats to marketers is one of the most important ways Facebook empowers them to succeed. In response to the continued growth of in-app volume and capability, Facebook has launched the highly interactive and conversion-driving playable ad format with TreSensa. “Facebook is an incredible innovator and we are thrilled to partner with them for playables,” said Rob Grossberg, CEO of TreSensa. “Having launched the first HTML5 playable ad in 2012 – and continuously evolving the…

LINE FRIENDS Launches ‘BT21’ Sticker and Camera Effects on Facebook and Messenger

'BT21' Characters Beloved by Millennials from All over the World, Is Now on Facebook and Messenger! LINE FRIENDS, one of the world's fastest growing global character brands, announced that it has launched BT21 sticker and camera effects on Facebook and Facebook Messenger. Following the launch, users will be able to enjoy a variety of sticker pack and camera stickers, frames, and AR effects featuring BT21 characters on Facebook and Messenger. The newly launched sticker and camera effects capture the features of 8 BT21…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…