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Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

Intelliverse Launches Free IntelliSales CRM

Intelliverse announces the launch of its new Free Sales CRM with many industry first features Intelliverse, a global leader in Sales Acceleration solutions, has launched IntelliSales CRM. IntelliSales CRM is an intelligent sales CRM which is free for unlimited users and includes unlimited support. One of many innovative features is pay-as-you-go calling feature from within the CRM. This allows the businesses to set their own budget for CRM and sales software. Along with this new free CRM, Intelliverse has brought…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

Profitero Launches the Industry’s Most Complete and Precise Analytics Solution for Maximizing Amazon Sales Performance

Profitero launched AMZ Maximizer, the most complete and precise analytics solution for maximizing Amazon sales. AMZ Maximizer fixes a blind spot for brands selling on Amazon. While brands know how their product sales are trending on Amazon, it’s hard for them to measure the two main factors underlying sales performance: daily shopper views of their product pages (traffic) and daily product page conversion rates. Profitero analysis shows that 60% of sponsored products on Amazon have suboptimal conversion rates, revealing a…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

CloudShare Launches Flexible Sales Enablement Solution to Reduce Sales Friction, Illuminate Buyer Journeys and Empower Teams with Advanced…

Cloud-Based Demos and Hands-On POCs Boost Sales Funnel Efficiency and Drive Higher Conversion Rates To help speed sales funnel velocity for software companies, CloudShare, a leading provider of specialized cloud environments, announced the availability of its Sales Enablement solution. CloudShare lets companies powerfully showcase their software solutions on demand and within minutes, providing easily managed demos and proofs of concept (POCs) for unlimited users worldwide. CloudShare’s solution enhances both the demo…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. “Autofunnel” by GetResponse is the only product of its kind that provides small business owners with a complete set of integrated marketing tools and the fastest step-by-step process to attract customers online, drive sales and measure results. GetResponse, the global innovator in digital and email marketing, created…

RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns. The integration allows the bi-directional flow of data from Salesforce to the RollWorks Account-Based Platform, ensuring that sales and marketing efforts are aligned. Built on the…

Metrics To Measure In A Modern Sales Organization

If you are familiar with real estate, you might have heard the term highest and best use.This is an important concept in determining the value of real estate.The highest and best use of a property or building is the use that achieves maximum possible productivity and, therefore, profit. Sales Efficiency is the same idea applied to sales teams. In order to create a truly efficient sales program, leadership must constantly ask: “Is this the highest and best use of my sales rep’s time and energy?” This approach to sales can…

3 Insights for Pinterest Advertising Campaigns that Drive Sales

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard, the leading video platform for business, announces a new partnership with Outreach, the leading sales engagement platform, to bring personalized video messaging and real-time video engagement data to sales teams around the world. Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Through these integrations, sales…

People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech

At an APAC-Focused MarTech Event, HubSpot's Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It Has Replaced Funnels The term' funnel' is embedded deep into every Marketing and Sales conversation. If you discuss MarTech with your people, you will hear all the great things about the funnel and how it has been at the core of Lead Generation campaigns since their inception. However, there is a sense of disappointment in the way that the funnels have failed to evolve with customer…

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…

TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot

Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is undergoing a dramatic change today, which is truly shaping the role that Account-Based Marketing (ABM) plays for both teams. Customers are more empowered than ever, and they expect the companies they engage with to be connected and transparent across every part of their business. In fact, 74% of business buyers say it’s very important for salespeople to be aware of marketing campaigns and offers in order…

Channel and Sales Enablement Software Provider Mindmatrix Introduces Opportunity Recommendation Features

Salespeople and Partners Will Now Receive Custom Recommendations for Their Opportunities When They Log into the System Leading sales and channel enablement software provider, Mindmatrix, has introduced a new feature, opportunity recommendation, which allows organizations to add immense value to their sales users. The feature allows super administrators to add recommendations or suggestions related to opportunities for the sales users to follow. Opportunity recommendation enables companies to make their salespeople and…