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Videolicious Expands the Sales and Marketing Technology Landscape with New Category: Video Automation

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announces the introduction of a new market category into the sales and marketing technology stack: video automation. Until now, video’s representation in the marketing tech stack has been limited to single-use video tools. Videolicious’ end-to-end platform…

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Tad Travis — part of the Gartner Blog Network — writes a comprehensive report on Sales Tech in CRM Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaining to businesses will vanish or integrate together and streamline. Gartner says that Sales Technology aspects for the CRM…

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment,…

CommercialTribe’s CT Coach™ Enables HubSpot to Boost Sales Manager Effectiveness

HubSpot Uses CT Coach to Turn B and C Sales Reps into Impactful Members of Sales Teams, Achieving More than 20% Increase in Sales Performance Every company sets sales goals for their reps, but the harsh reality is that most reps miss them. A fraction of the sales team (the sales team's "A Players") ends up carrying the load for the balance of the team because less than 50% of sales reps in B2B settings are actually hitting their goals. It's not because companies consistently hire poor sales performers, or that their…

InsideSales.com Unveils New AI Account Management Solution

Businesses Can Now Engage, Upsell, and Retain Customers to Triple Sales Pipeline Using InsideSales.com’s Industry Leading Platform InsideSales.com, the AI Sales Platform powered by Collective Intelligence, announced a new Account Management solution to help businesses grow by maximizing customer lifetime value. Businesses of every size can now use AI to unlock insights from customer data to stay one step ahead of customer needs, spot and react quickly to buying signals and grow pipeline. The solution enables account…

PieSync Is Now Available on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

PieSync Enables Salesforce CRM Users to Easily and Affordably Synchronize Lead Data as Well as Contact Data with Other Cloud-Based Business Applications PieSync, a fast-growing data synchronization platform, is now available on Salesforce AppExchange. The app integrates Salesforce CRM with other cloud-based applications for an automatic two-way synchronization. PieSync ensures a bidirectional data flow with Salesforce and starts at the top of the funnel by synchronizing lead data alongside regular contact data. Benefits…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud

JBarrows Clients Can Now Access His Popular Sales Training Programs Within Salesforce Sales Cloud and Align Sales Training to Business Outcomes JBarrows LLC. announced LevelJump Software Corp. as a "Certified JB Learning Platform" and the first to deliver their content and training directly within Salesforce Sales Cloud.  For the first time, JBarrows Sales Training's Filling The Funnel and Driving To Close courses will be available inside a CRM, where content is served in context and training programs can be directly…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI

Digital marketing agency SalesX and its partner CallRail, the world's most popular call tracking and analytics provider were named finalist for the Digiday Technology Awards in Best Marketing Analytics/Attribution Platform Category. "We wish to congratulate CallRail for being recognized as an outstanding company in analytics tools that measure a key part of the marketing funnel," said Joe Khoei, Founder and CEO of SalesX. "It is an honor to collaborate with the seasoned CallRail experts whose in-depth experience in…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Outreach Acquires Sales Hacker; Demonstrates Commitment To Fostering Global B2B Sales Community

Sales Hacker Will Continue Its Focus on Growing and Providing Education Around Sales Engagement Category Outreach, the leading sales engagement platform, has acquired Sales Hacker, the world's top destination for all things sales innovation. The purchase of Sales Hacker - which provides webinars, conferences, online courses and original content to sales teams across the globe - signifies Outreach's dedication to providing sales reps with high-quality educational material and a community of innovators, solution providers…

Captify Appoints Rob Berzinskas as VP of US Sales to Further Expand Operations

Formerly from Integral Ad Science, Rob Berzinskas Is a Seasoned Sales Leader Within the Programmatic Advertising Ecosystem and Will Be Tasked with Driving Continued Expansion Across the North American Market Captify, the global leader in search intelligence, today announced the appointment of Rob Berzinskas as Vice President of U.S. Sales. As VP of U.S. Sales, Berzinskas will channel his expertise leading facets of the programmatic advertising landscape to amplify Captify’s expansion into multiple new regional markets…

ClosePlan Launches To Streamline Team Workflows And Transform Sales Cycle

Executives and Sales Leaders Buoyed By Innovative Platform That Provides Sales Efficiency and Transparency ClosePlan, an innovative Sales Optimization Platform, launched with a tool designed specifically to streamline and support the efforts of sales teams while simultaneously presenting real-time updates on critical revenue streams throughout organizations. An app integration for Salesforce, ClosePlan is a comprehensive project management tool with precision Gantt plans, Kanban workflows, drag and drop visualizations, and…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

FlipMyFunnel 2018 Conference to Return to Boston

Conference Unites Best in B2B Marketing and Sales Community for Third Year FlipMyFunnel 2018 is back on August 8 for its third year. Hosted by Terminus, this year’s conference is taking place at Boston’s largest and premier venue, the Boston Convention & Exhibition Center. #FlipMyFunnel 2018 Conference to Return to Boston The #FlipMyFunnel conference was created with the singular goal in mind to gather the best and brightest B2B marketers and salespeople under one roof to explore the latest technologies and…

AI-Powered Intelligent Messaging Technology from Digital Air Strike Accelerates Sales for Businesses on Facebook and Websites

Response Path Allows Businesses to Start Conversations, Capture Leads and Convert to Sales with Intelligent Messaging on Multiple Platforms Including Facebook Messenger Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger. Response Path allows businesses to deploy "Facebook Assistant" on Messenger to communicate…