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Smartly.io Named a Leader in Social Media Advertising by G2

Customer Satisfaction Propels Smartly.io to High Ranking in Fall 2019 Grid Report Smartly.io, the leading social media advertising automation platform for performance and creative marketers, announced that it has been named a Leader in the Social Media Advertising category of the Fall 2019 Grid® Report by G2. G2 is the world's leading business solutions review website, and its database of over 915,600+ validated user reviews helps millions of businesses make better buying decisions every month. .@smartlyio named a Leader…

OutboundEngine Launches Social Ads to Level the Playing Field for SMBs on Social Media Platforms

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs). Marketing Technology News: Location, Location, Location: CompTIA Tech…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Lightricks Releases BoostApps Suite to Empower Solopreneurs and Small Businesses to Achieve Superior Results from Social Media Marketing

Lightricks Survey Finds 72 Percent of Solopreneurs and SMBs Don't Feel Their Current Online Marketing Strategy Is Effective, Expands with Three Apps to Specifically Serve Small Businesses and Brands Lightricks, a leading developer of subscription-based content creation tools, announced today the release of BoostApps, a suite of mobile tools for small businesses and brands to effectively engage consumers in ways that boost their bottom lines. Unlike content creation apps that focus solely on graphic design, BoostApps are…

Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch

With support from Larry Krauss of Terracap, Hilco Streambank, and other seasoned business leaders, Tsū will challenge social media incumbents to provide the missing tools and platform for today's influencers Tsū Inc., the social media platform that disrupted the industry, has been acquired by seasoned business leaders with the intention of relaunching the platform. Despite being one of the fastest growing social media companies in history with 1 million registered users in the first three weeks and an impressive 3.5 million…

CloutHub Breaks the Mold of Social Media, Again

CloutHub just did what no other social media platform has ever done by adding a Blue Room for Democrats and a Red Room for conservatives to discuss issues with like-minded people. Meanwhile, Facebook, Google, YouTube, Twitter, and Instagram continue to face accusations of manipulating content by filtering trends, shadow banning users and de-platforming content creators. Marketing Technology News: CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development CloutHub's original…

Convenience Trumps Concern: 31% of Consumers Shop on Social Media Despite Worries, According to New MarkMonitor Research

Majority of Consumers Believe More Should Be Done to Protect Them Online More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), safety of their personal details (55%) and buying a fake (47%). Worries around shopping…

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big money while content creators and general users make little to no income. Today that changes. Content creators big and small who meet our criteria will have ownership in the company, revenue share and have input into the direction of the TippyTV. Facebook and YouTube get more than 12 Billion views per day and there are billions of more views on other websites. Imagine how many comments are generated with…

Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program

Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience Podium, the leading customer interaction management platform for local businesses, announces a strategic partnership with Kia Motors America (KMA) as one of their preferred providers in their Social Media & Reputation Management (SMRM) program for their dealers across the United States. This partnership will allow dealers the ability to integrate their dealership's customer…

Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…

fishbat Finds the Relation Between Social Media and Brand Visibility

Social media is an excellent way to promote your business. Each day, more and more brands are turning to the different media platforms to expand their company. The important thing to remember when attempting to grow your audience, is to stick to your brand guidelines and values. Without having an established brand and brand values, it will be difficult to create a target audience and promote your content effectively. Whichever market your brand is in, following these tips will help you increase your followers. Produce…

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…

Social Media Week London – Agenda

Social Media Week London ( 31 Oct - 1 Nov) puts leading brands, platforms, storytellers, and agencies at the centre of our most important industry conversations, as they have the power to change the world and define the future of Marketing. In its 11th year, the conference will bring together over one thousand professionals, who care deeply about how marketing can change the world to speak about an array of topics, all centered around the theme of, “STORIES: With Great Influence Comes Great Responsibility.” Marketing…

iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce

iAamLife Enables Users to Quickly Create an Online Store, Sell Products, and Monetize Their Social Media Following iAmLife, a social platform that gives influencers and creators a single resource to promote themselves, their products and their videos, announced the launch of their platform of the same name, developed to be the next stepping stone in social media's evolution. The platform was designed to help merchants of all sizes quickly create an eCommerce store, seamlessly marrying the interactivity of social media…

ListenFirst Wins 2019 MarTech Breakthrough Award for Best Social Media Monitoring Software

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced that it has been selected as the winner of the "Best Social Media Monitoring Software" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. This year's program…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

vablet Adds Social Media File Sharing Capabilities

Meiotic, Inc., the developers of vablet, a sales engagement solution used by enterprises in almost 60 countries to deliver and control the correct marketing and sales content to their salespeople, announces the latest capability to securely share and control content via social media avenues. Marketing Technology News: Hive Streaming Joins the Kaltura Video Technology Marketplace as a Premier Partner Social Media File Sharing allows users to quickly and easily share files through platforms such as LinkedIn, Twitter,…