Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

Adlib Rebrands to Signal its Evolution into a SaaS-Based AI-Driven Content Intelligence Company

Adlib announced a rebrand that represents its evolution into an AI-driven, SaaS-based Content Intelligence and Contract Analytics leader. The rebrand consists of an enhanced SaaS-based solution, a website with an improved user experience, and a new logo and brand colours that use bold, simple graphics to convey Adlib’s sophisticated solutions in a simple way. With the growing demand for data-driven insights, companies from all industries are now able to leverage AI to surface clean data from complex unstructured content…

Content Guru Positioned as a Challenger in the 2020 Gartner Magic Quadrant

Content Guru, a global innovator in cloud contact center solutions, has been positioned by Gartner in the Challenger quadrant of the 2020 Gartner Magic Quadrant for Contact Centre as a Service (CCaaS). This assessment by Gartner, the leading industry analyst firm covering the technology market, followed a rigorous Magic Quadrant process involving an in-depth evaluation of Content Guru’s technology, roadmaps, operational and support capabilities, and customer feedback. Marketing Technology News: Avaya Appoints Rob Theis…

BBTV Puts Independent Content Owners Back in Control of Their Content with Powerful Enterprise Grade Content Management Solutions

BBTV’s Content Management Plus Solution helps manage unauthorized fan uploaded copies of content. This solution was previously available to large content owners such as the National Basketball Association and Sony Pictures. BBTV is making its Content Management Solution available to independent content owners of all sizes and genres at scale. Since being launched in pilot form for independent content owners a few months ago, it is already generating billions of monthly incremental views. Both enterprise and independent…

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and…

Amdocs Media’s Vubiquity Continues Content Licensing and Services Partnership with Israel’s Cellcom

Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced it has signed a multi-year extension to its current partnership with Cellcom Israel Ltd., to provide licensing and processing for its leading premium content service Cellcom TV with more than 245,000 subscribers. Vubiquity holds relationships with over 1,400 content owners, bringing the latest-release content from major studios, plus leading global independent and library…

Contentserv and BigCommerce Partner to Deliver Engaging Shopping Experiences

Contentserv, the global Product Experience platform provider, announces its technology partnership with BigCommerce Inc., the makers of the leading open SaaS e-commerce platform, BigCommerce. BigCommerce is a lightweight yet powerful open SaaS e-commerce platform that combines a comprehensive stock management system with a versatile shop system while also facilitating multichannel sales. This partnership enables seamless integration between Contentserv and BigCommerce via a connector developed by Contentserv to syndicate…

Swiss Broadcasting Corporation (SRG SSR) Launches Full Suite of Multilingual Media Content Working with Canada’s You.i TV

Play Suisse digital video streaming app launched November 7; Leverages You.i Engine One app development platform to digitize traditional media business and accelerate direct to consumer strategy You.i TV, the leader in premium software tools for OTT application development, announced their engine is being utilized by the Swiss Broadcasting Corporation (SRG SSR) as the underlying technology behind the recently launched Play Suisse. Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Microsoft Partners with Eros Now to Deliver Content to Users in Low Internet Areas of India

Microsoft has partnered with Eros Now, a South Asian streaming entertainment service owned by Eros STX Global, a global entertainment company to deliver content to users in low Internet areas of India. The pilot leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner and the commerce engine. Recent statistics show that media consumption has changed dramatically over the last decade, revealing opportunities and challenges for media and over-the-top (OTT)…

Brand New Galaxy Acquires content26 in Its First North American Acquisition

Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company specializing in digital, e-commerce, technology and creative services, announced its first North American acquisition, acquiring content26, an agency specialized in Amazon advertising and content. Through this acquisition, the combined agency will be able to offer more comprehensive and global solutions, helping clients scale their digital, e-commerce,…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

BBTV Signs New Contracts With Major Content Partners

BBTV Holdings Inc., a media-tech company that uses technology-enabled solutions to help content owners become more successful,  announced the signing of four major content partners: Nick Pro, penguinz0 (Charlie White Jr.), Jack Denmo, and Francesca Farago. The partners further amplify and expand BBTV’s rich library of content, viewership, and monetization. In addition, BBTV has retained and extended its partnerships with Kwebbelkop (Jordi van den Bussche), IAmSanna (Sanna Van Vucht), and CJ SO COOL (Cordero Brady),…

Connatix Creates ‘Smart Stories’ to Deliver Content Relevancy at Scale

New Offering on Playspace Platform Enables Publishers to Generate Contextually-Relevant Stories and Drive Video Revenue Connatix, the next-generation video technology company for publishers, announced that 'Smart Stories' are now available in its Playspace platform to help publishers bring more automation to the newsroom. Playspace was launched earlier this year to enable publishers to create turn-key "story players" from existing video or article content, and then monetize with video advertising. The new feature takes…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

Contentful Announces New Partnerships in the Nordics to Help Brands Become Digital-First and Accelerate Innovation

Solution partners use Contentful’s market-leading content platform to build cutting-edge digital experiences for global brands Contentful, the leading content platform for digital-first brands, today announced new partnerships with 26 digital agencies and technology partners at its conference on digital innovation, Fast Forward. The conference, attended by more than 1,500 digital leaders and builders, showcases how customers and agencies use Contentful’s market-leading content platform to build and deliver digital…

Vooks and Future Today Announce New Content Partnership to Stream Animated Storybooks on HappyKids

Popular Children’s Entertainment Channel Reaching Millions of Viewers Across Multiple Platforms and Devices Now Features Vooks Animated Content Vooks, the world’s first streaming platform bringing storybooks to life through animation, announced a strategic partnership with Future Today to stream select titles on HappyKids. Vooks is now available in the HappyKids library of more than 55,000 family-friendly movies, TV shows and educational videos available across popular streaming platforms and devices, including Roku, Apple…

Contentful Announces New Partnerships in Benelux to Help Brands Become Digital-First and Accelerate Innovation

Solution partners use Contentful’s market-leading content platform to build cutting-edge digital experiences for global brands Contentful, the leading content platform for digital-first brands, today announced new partnerships with 26 digital agencies and technology partners at its conference on digital innovation, Fast Forward. The conference, attended by more than 1,500 digital leaders and builders, showcases how customers and agencies use Contentful’s market-leading content platform to build and deliver digital…

Contentful Announces New Partnerships in France to Help Brands Become Digital-First and Accelerate Innovation

Solution partners use Contentful’s market-leading content platform to build cutting-edge digital experiences for global brands Contentful, the leading content platform for digital-first brands, announced new partnerships with 26 digital agencies and technology partners at its conference on digital innovation, Fast Forward. The conference, attended by more than 1,500 digital leaders and builders, showcases how customers and agencies use Contentful’s market-leading content platform to build and deliver digital experiences.…